Management Foundations and Applications, Google eBook

Management Foundations and Applications, Google eBook

Author: John R. Schermerhorn

Publisher: John Wiley & Sons

Published: 2012-02-02

Total Pages: 530

ISBN-13: 1118267125

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Managemet : Foundations and Applications, 1st Asia - Pacific edition is a more concise version of the popular text Management, 4th Asia - Pacific adition, which is also published by Wiley. The 15 chapters of this edition cover key topics typically taught in a 12- or 13- week teaching semester. Joining the autohr team and enhancing this editions's critical analysis of mamangement theory and applications are the best-selling authors from another of the Wiley's undergraduate introductory management texts - Management: Core Concepts and Applications, 2nd Australasian edition ( Davidson et al.). This text has a strong emphasis on the importance of the Asian region to contemporary Australian and New Zealand organistations, both during the crisis and in its aftermath. Of course, Management: Foundations and Applications, 1st Asia- Pacific edition also retains the features that make its larger 'parent' text so popular with students and lecturers: A balanced coverage of small to medium-sized enterprises and larger multinational corporations an emphasis on the need for business activities to be sustainable in the terms of preserving the wealfare of future generations the Career Readliness Workbook at the end of the book, which includes a range of individual and group activities to encourage the practical application of management theory. With its clear insights into the dynamics of management in the workplace of today and future, Management: Foundations and Apllications,1st Asia - Pacific edition provides a sound babsis for the contemporary undergraduate study of introductory management.


EBOOK: Management Information Systems - Global edition

EBOOK: Management Information Systems - Global edition

Author: James O'Brien

Publisher: McGraw Hill

Published: 2011-04-16

Total Pages: 705

ISBN-13: 0077143175

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The benchmark text for the syllabus organised by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien's Management Information Systems defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation


EBOOK: Foundations of Marketing, 6e

EBOOK: Foundations of Marketing, 6e

Author: John Fahy

Publisher: McGraw Hill

Published: 2019-03-01

Total Pages: 454

ISBN-13: 1526847353

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Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.


Ebook: Fundamentals of Human Resource Management

Ebook: Fundamentals of Human Resource Management

Author: Raymond Noe

Publisher: McGraw Hill

Published: 2014-10-16

Total Pages: 611

ISBN-13: 0077171977

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Fundamentals of Human Resource Management, 5th Edition by Noe, Hollenbeck, Gerhart and Wright is specifically written to provide a complete introduction to human resource management for the general business manager. This book is the most engaging, focused and applied HRM text on the market.


Management Fundamentals

Management Fundamentals

Author: Robert N. Lussier

Publisher: SAGE Publications

Published: 2017-11-27

Total Pages: 1367

ISBN-13: 1506389368

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Praised as the greatest source of quality and quantity of application and skill development experiential learning! Packed with experiential exercises, self-assessments, and group activities, the Eighth Edition of Management Fundamentals helps students develop essential management skills they can use in their personal and professional lives. Bestselling author Robert N. Lussier uses the most current cases and examples to illustrate management concepts in today’s ever-changing business world. This fully updated new edition provides in-depth coverage of key AACSB topics such as diversity, ethics, technology, and globalization. New to This Edition New case studies highlight contemporary challenges and opportunities facing managers at well-known organizations such as Whole Foods, Wells Fargo, and the Chicago Cubs. The book is completely updated with hundreds of new references and examples. Expanded and updated Trends and Issues sections explore timely topics such as the changing nature of work, managing multiple generations, and virtual teams. All of the Applying the Concept boxes are new and engage students in applying the concepts to their own experiences and provide situational analysis opportunities to develop critical thinking skills.


National Kidney Foundation Primer on Kidney Diseases, E-Book

National Kidney Foundation Primer on Kidney Diseases, E-Book

Author: National Kidney Foundation

Publisher: Elsevier Health Sciences

Published: 2022-01-25

Total Pages: 752

ISBN-13: 0323791239

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Well organized and highly readable, the National Kidney Foundation Primer on Kidney Diseases has offered clear, comprehensive coverage of adult and pediatric kidney diseases for more than 25 years. The thoroughly revised 8th Edition of this authoritative, practical reference covers every relevant topic in the field, making it an excellent resource for residency, fellowship, clinical practice, and board review. It brings you completely up to date with key topics in this fast-changing field, including ongoing clinical research and changing treatment protocols. This powerful learning tool and clinical reference is a joint publication of Elsevier and the National Kidney Foundation. - Covers every relevant topic in nephrology—from anatomy, physiology, and pathophysiology to diagnosis and management of kidney disease, to fluid and electrolyte disorders, hypertension, dialysis, and renal transplantation. - Presents complex material in a clear, easy-to-understand manner that is both accessible for residents and fellows and comprehensive enough for practicing nephrologists. - Offers new guidance for management of COVID-19 in the Viral Nephropathies chapter. - Contains two new chapters on Global Kidney Disease, and Conservative Kidney Management (CKM), a palliative care option for treating kidney failure without dialysis. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.


Enterprise Security Risk Management

Enterprise Security Risk Management

Author: Brian Allen, Esq., CISSP, CISM, CPP, CFE

Publisher: Rothstein Publishing

Published: 2017-11-29

Total Pages: 407

ISBN-13: 1944480439

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As a security professional, have you found that you and others in your company do not always define “security” the same way? Perhaps security interests and business interests have become misaligned. Brian Allen and Rachelle Loyear offer a new approach: Enterprise Security Risk Management (ESRM). By viewing security through a risk management lens, ESRM can help make you and your security program successful. In their long-awaited book, based on years of practical experience and research, Brian Allen and Rachelle Loyear show you step-by-step how Enterprise Security Risk Management (ESRM) applies fundamental risk principles to manage all security risks. Whether the risks are informational, cyber, physical security, asset management, or business continuity, all are included in the holistic, all-encompassing ESRM approach which will move you from task-based to risk-based security. How is ESRM familiar? As a security professional, you may already practice some of the components of ESRM. Many of the concepts – such as risk identification, risk transfer and acceptance, crisis management, and incident response – will be well known to you. How is ESRM new? While many of the principles are familiar, the authors have identified few organizations that apply them in the comprehensive, holistic way that ESRM represents – and even fewer that communicate these principles effectively to key decision-makers. How is ESRM practical? ESRM offers you a straightforward, realistic, actionable approach to deal effectively with all the distinct types of security risks facing you as a security practitioner. ESRM is performed in a life cycle of risk management including: Asset assessment and prioritization. Risk assessment and prioritization. Risk treatment (mitigation). Continuous improvement. Throughout Enterprise Security Risk Management: Concepts and Applications, the authors give you the tools and materials that will help you advance you in the security field, no matter if you are a student, a newcomer, or a seasoned professional. Included are realistic case studies, questions to help you assess your own security program, thought-provoking discussion questions, useful figures and tables, and references for your further reading. By redefining how everyone thinks about the role of security in the enterprise, your security organization can focus on working in partnership with business leaders and other key stakeholders to identify and mitigate security risks. As you begin to use ESRM, following the instructions in this book, you will experience greater personal and professional satisfaction as a security professional – and you’ll become a recognized and trusted partner in the business-critical effort of protecting your enterprise and all its assets.