Make Your Idea Matter
Make Your Idea Matter

Author: Bernadette Jiwa

Publisher: Createspace Independent Publishing Platform

Published: 2012

Total Pages: 0

ISBN-13: 9781478394846

DOWNLOAD EBOOK

The path to success is littered with great ideas poorly marketed. Don't let yours be one of them. "A little book with a very big message. Your idea is worth a great story, well told." SETH GODIN- Author of All Marketers Tell Stories Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter. ADVANCE PRAISE FOR MAKE YOUR IDEA MATTER "Every story you tell is a choice, and the choices you make matter. For best results make the choice to read this book." CHRIS GUILLEBEAU- Author of The $100 Startup "Make Your Idea Matter' is a book that's easy to get into and hard to escape. Full of valuable, original, engaging content.Bernadette Jiwa has been likened to 'a female Seth Godin' and I have to agree." ROBERT GERRISH- Director of Flying Solo,Australia's Micro Business Community "The most brilliant people I have known have the rare ability to distill complexity to an essence. This is what Bernadette Jiwa does for entrepreneurs in Make Your Idea Matter." MARK SCHAEFER- Author of Return on Influence & The Tao of Twitter "If I discover one useful insight in a business book, I consider the time well spent. This surprising little book delivers them in spades!" TOM ASACKER - Author of A Clear Eye for Branding "Now is your time to make a difference, your time to be the best at what you love doing, your time to use your skills to enrich not only your own life, but the lives of each and every individual you do business with. More and more small businesses are taking impressive leads in their industries, making giant multinationals look cumbersome and unfriendly in comparison. You can do the same, and the first thing on your "to do" list should be to read this book. Bernadette has written a fantastic collection of stories to inspire, to provoke, to make you think, to generate ideas, and to bring your business to the next level.It doesn't matter if your idea has been done before, because as Bernadette rightly points out, it hasn't been done by you." DAVID AIREY - Author of Logo Design Love

When Ideas Matter
When Ideas Matter

Author: Bilal A. Baloch

Publisher: Cambridge University Press

Published: 2021-10-07

Total Pages: 351

ISBN-13: 1009032461

DOWNLOAD EBOOK

Comparativist scholarship conventionally gives unbridled primacy to external, material interests–chiefly votes and rents–as proximately shaping political behaviour. These logics tend to explicate elite decision-making around elections and pork barrel politics but fall short in explaining political conduct during credibility crises, such as democratic governments facing anti-corruption movements. In these instances, Baloch shows, elite ideas, for example concepts of the nation or technical diagnoses of socioeconomic development, dominate policymaking. Scholars leverage these arguments in the fields of international relations, American politics, and the political economy of development. But an account of ideas activating or constraining executive action in developing democracies, where material pressures are high, is found wanting. Resting on fresh archival research and over 120 original elite interviews, When Ideas Matter traces where ideas come from, how they are chosen, and when they are most salient for explaining political behaviour in India and similar contexts.

Whose Ideas Matter?
Whose Ideas Matter?

Author: Amitav Acharya

Publisher: Cornell University Press

Published: 2011-07-22

Total Pages: 201

ISBN-13: 080145946X

DOWNLOAD EBOOK

Asia is a crucial battleground for power and influence in the international system. It is also a theater of new experiments in regional cooperation that could redefine global order. Whose Ideas Matter? is the first book to explore the diffusion of ideas and norms in the international system from the perspective of local actors, with Asian regional institutions as its main focus. There's no Asian equivalent of the EU or of NATO. Why has Asia, and in particular Southeast Asia, avoided such multilateral institutions? Most accounts focus on U.S. interests and perceptions or intraregional rivalries to explain the design and effectiveness of regional institutions in Asia such as SEATO, ASEAN, and the ASEAN Regional Forum. Amitav Acharya instead foregrounds the ideas of Asian policymakers, including their response to the global norms of sovereignty and nonintervention. Asian regional institutions are shaped by contestations and compromises involving emerging global norms and the preexisting beliefs and practices of local actors. Acharya terms this perspective "constitutive localization" and argues that international politics is not all about Western ideas and norms forcing their way into non-Western societies while the latter remain passive recipients. Rather, ideas are conditioned and accepted by local agents who shape the diffusion of ideas and norms in the international system. Acharya sketches a normative trajectory of Asian regionalism that constitutes an important contribution to the global sovereignty regime and explains a remarkable continuity in the design and functions of Asian regional institutions.

Making Money Matter
Making Money Matter

Author: G. Benjamin Bingham

Publisher: Easton Studio Press, LLC

Published: 2015-04-07

Total Pages: 208

ISBN-13: 1632260247

DOWNLOAD EBOOK

The way we think about money has extraordinary impact. This book satisfies the growing longing for a financial overview that can provide practical advice and demonstrate how money is a social tool. Making Money Matter introduces the reader to common money mistakes, and the dysfunctional nature of the current financial framework. Its overview of the SRI world will inspire investors to push their advisors’ envelope while providing new strategies to meet the demand for positive impact. It provides a philosophical basis for transforming our view of money from an end unto itself to a means to change the world for the better. This book traces the author's journey from early financial innocence to an appreciation of how money works and how it can be transformed. People who care about the planet and society at large need a bridge from deeply felt values to practical understanding and advice that will lead to a new money paradigm. This new approach covers all aspects of money from everyday transactions to high impact investment options. It describes a new investment paradigm that will support both reasonable returns and long-term societal and planetary health. Socially Responsible Investing (SRI) is well established for smaller scale investors in the public space and impact investing for accredited and qualified investors is taking hold in the private-space. Readers want more than flat definitions, and need an inclusive overview that can inspire investors on all levels to move the trillions required for addressing the world’s many dire problems. This book’s unique contribution is a personal, practical and holistic approach to socially conscious investing, which engages the reader in a way that is both healing and empowering. Making Money Matter is designed for mass appeal. First, its biographical, true-confessions format introduces the reader to common money mistakes made by the author, while personalizing the dysfunctional nature of the current financial framework. Secondly, its personalized overview of the countermovement of socially-conscious investment options is designed to inspire investors to push their advisors’ advice-envelope while providing investment managers with practical new strategies to meet the burgeoning demand for positive impact. Finally, this book provides a philosophical basis for the new money paradigm that shows how to transform our view of money from an end unto itself to a means to change the world for the better. This book is aimed at people who are concerned about Wall Street, banking and our current monetary and finance system, average investors, businessmen, progressives, libertarians or fiscal conservatives. However it should be of particular interest to investment professionals looking for new ways of meeting their clients’ needs. Investment managers and consultants need to be educated about this space. This book should be as popular among family office associations as the Chartered Financial Analysts Association. But this book's ultimate goal is to provide inspiration to all levels of investors. Everyone uses money, and the way we think about money has more impact than all the impact investments put together. This thinking needs to change. Just as consumers drove the growth of the local and organic movements, investors will drive the new money paradigm. This may help anyone to begin to think about the real bottom line of every transaction, which is the impact of our actions on the planet - including all living beings that inhabit it.

Farsighted
Farsighted

Author: Steven Johnson

Publisher: Hachette UK

Published: 2018-09-06

Total Pages: 200

ISBN-13: 1473693470

DOWNLOAD EBOOK

Plenty of books offer useful advice on how to get better at making quick-thinking, intuitive choices. But what about more consequential decisions, the ones that affect our lives for years, or centuries, to come? Our most powerful stories revolve around these kinds of decisions: where to live, whom to marry, what to believe, whether to start a company, how to end a war. Full of the beautifully crafted storytelling and novel insights that Steven Johnson's fans know to expect, Farsighted draws lessons from cognitive science, social psychology, military strategy, environmental planning, and great works of literature. Everyone thinks we are living in an age of short attention spans, but we've actually learned a lot about making long-term decisions over the past few decades. Johnson makes a compelling case for a smarter and more deliberative decision-making approach. He argues that we choose better when we break out of the myopia of single-scale thinking and develop methods for considering all the factors involved. There's no one-size-fits-all model for the important decisions that can alter the course of a life, an organization, or a civilization. But Farsighted explains how we can approach these choices more effectively, and how we can appreciate the subtle intelligence of choices that shaped our broader social history.

Make It Matter
Make It Matter

Author: Scott Mautz

Publisher: AMACOM

Published: 2015-03-04

Total Pages: 267

ISBN-13: 0814436188

DOWNLOAD EBOOK

How do you motivate the disengaged, and further engage the engaged? The answer is to foster meaning at work and give work a greater sense of personal significance, thus making work matter. The startling truth is that 70% of the workforce is disengaged - their bodies may put in long hours, but their hearts and minds never punch in. This is a terrible dilemma for organizations trying to motivate employees to do more with less. Make It Matter is the antidote to crisis levels of disengagement and the first book that serves as a practical, yet inspiring how-to guide for motivating by creating meaning?- the?motivational force of our times. Distilling research, case studies, stories, and interviews with managers at great companies to work for, leadership expert Scott Mautz unveils 7 essential Markers of Meaning that can be triggered to create meaning in and at work. You'll get dozens of tools and learn about the power of: Direction - Reframe work to add meaning and motivation, and help people find a sense of significance and purpose in what they do Discovery - Craft the richest kind of opportunities to learn, grow, and influence, while helping people feel valued Devotion - Cultivate an authentic, caring culture, master meaning-making leadership behaviors, and drive out corrosive behaviors that can unknowingly drain meaning at work When people feel that they matter, they give their all. Channel that power and everyone profits.

Do You Matter?
Do You Matter?

Author: Robert J. Brunner

Publisher: FT Press

Published: 2008-08-12

Total Pages: 255

ISBN-13: 0132703750

DOWNLOAD EBOOK

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

Matter
Matter

Author: Peter Sheahan

Publisher: BenBella Books, Inc.

Published: 2016-01-12

Total Pages: 288

ISBN-13: 1941631770

DOWNLOAD EBOOK

People want to buy from, work for, and partner with companies that matter. So how do you build a company that matters? Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization. In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value—your edge of disruption—at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found. Matter uses extensive case studies of real companies that have successfully become the obvious choice in their markets—from high-profile corporations like Adobe and Burberry to lesser-known brands like Littlefield and BlueShore Financial. Their stories define innovative and impactful approaches to business that you can use to influence and partner with the right customers and clients to win in our radically changing world. Through their journeys, you will find the inspiration and courage to lean in to complexity and solve the higher value problems that matter most. Don't just read this book—use it to identify and act on opportunities to create the most value and accelerate your own journey to becoming a person and a company that matters.

The Making of Black Lives Matter
The Making of Black Lives Matter

Author: Christopher J. Lebron

Publisher: Oxford University Press

Published: 2023-05-01

Total Pages: 265

ISBN-13: 0197577377

DOWNLOAD EBOOK

A condensed and accessible intellectual history that traces the genesis of the ideas that have built into the #BlackLivesMatter movement in a bid to help us make sense of the emotions, demands, and arguments of present-day activists and public thinkers. Started in the wake of George Zimmerman's 2013 acquittal in the death of Trayvon Martin, the #BlackLivesMatter movement has become a powerful and incendiary campaign demanding redress for the brutal and unjustified treatment of black bodies by law enforcement in the United States. The movement is only a few years old, but as Christopher J. Lebron argues in this book, the sentiment behind it is not; the plea and demand that "Black Lives Matter" comes out of a much older and richer tradition arguing for the equal dignity--and not just equal rights--of black people. In this updated edition, The Making of Black Lives Matter presents a condensed and accessible intellectual history of the #BlackLivesMatter movement and expands on the movement's relevancy. This edition includes a new introduction that explores how the movement's core ideas have been challenged, re-affirmed, and re-imagined during the white nationalism of the Trump years, as well as a new chapter that examines the ideas and importance of Angela Davis and Amiri Baraka as significant participants in the Black Power Movement and Black Arts Movement, respectively. Drawing on the work of these revolutionary black public intellectuals, as well as Frederick Douglass, Ida B. Wells, Langston Hughes, Zora Neal Hurston, Anna Julia Cooper, Audre Lorde, James Baldwin, and Martin Luther King Jr., Lebron clarifies what it means to assert that "Black Lives Matter" when faced with contemporary instances of anti-black law enforcement. He also illuminates the crucial difference between the problem signaled by the social media hashtag and how we think that we ought to address the problem. As Lebron states, police body cameras, or even the exhortation for civil rights mean nothing in the absence of equality and dignity. To upset dominant practices of abuse, oppression, and disregard, we must reach instead for radical sensibility. Radical sensibility requires that we become cognizant of the history of black thought and activism in order to make sense of the emotions, demands, and argument of present-day activists and public thinkers. Only in this way can we truly embrace and pursue the idea of racial progress in America.

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

Author: Scott Belsky

Publisher: Viking

Published: 2011-06-02

Total Pages: 256

ISBN-13: 9780670920556

DOWNLOAD EBOOK

Thomas Edison famously said that genius is 1% inspiration and 99% perspiration. Every day, new solutions, revolutionary cures, and artistic breakthroughs are conceived and squandered by smart people. Along with the gift of creativity come the obstacles to making ideas happen: lack of organisation, lack of accountability and a lack of community support.Scott Belsky has interviewed hundreds of the most productive creative people and teams in the world, revealing a common trait: a carefully trained capacity for ideas execution. Implementing your ideas is a skill that can be taught, and Belsky distils the core principles in this book.While many of us obsess about discovering great new ideas, Belsky shows why it is better to develop the capacity to make ideas happen - using old-fashioned passion and perspiration. Making Ideas Happen reveals the practical yet counterintuitive techniques of "serial creatives" - those few who make their visions a reality.