Secrets of a Successful Mail Order Guru
Secrets of a Successful Mail Order Guru

Author: Ron Tepper

Publisher:

Published: 1988-01-18

Total Pages: 248

ISBN-13:

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Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a –44.00 ad in the Wall Street Journal that turned into a –15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.

Mail Order Success Secrets
Mail Order Success Secrets

Author: Tyler Gregory Hicks

Publisher: Prima Lifestyles

Published: 1998

Total Pages: 338

ISBN-13: 9780761514411

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Author Tyler G. Hicks shows readers how to reap quick riches from the privacy of their homes through an investment of just a few dollars. Hicks covers how to start a mail-order business, where to find what you'll sell, how to generate publicity, how to benefit from the 800-number boom, and using the Internet. Now in a revised second edition, this is one of the most accessible and practical books available on starting a mail-order business.

Marketing Secrets of a Mail Order Maverick
Marketing Secrets of a Mail Order Maverick

Author: Joseph Sugarman

Publisher:

Published: 1998

Total Pages: 0

ISBN-13: 9781891686061

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Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.

2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets
2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets

Author: Denny Hatch

Publisher: McGraw Hill Professional

Published: 1999-02

Total Pages: 374

ISBN-13: 9780844203492

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Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.

Secrets of Successful Direct Mail
Secrets of Successful Direct Mail

Author: Richard V. Benson

Publisher: N T C Business Books

Published: 1990-09-16

Total Pages: 208

ISBN-13: 9780844232942

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The book leads off with 31 rules of thumb, rules that I believe to prevail generally in all mail. Various aspects of selling by direct mail are then detailed.

Secrets for Success and Happiness
Secrets for Success and Happiness

Author: Og Mandino

Publisher: Fawcett

Published: 1996-09-30

Total Pages: 321

ISBN-13: 0449147991

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It's safe to say that world-famous speaker and author Og Mandino has as many friends as any man alive, thanks to his inspiring motivational lectures and his bestselling books. This new book is a special gift to all his friends, old and new, a book they may cherish above all the rest. SECRETS FOR SUCCESS AND HAPPINESS is Og's beautifully written journal, an intimate record of his innermost thoughts and feelings, the heartwarming events of his day-to-day life. Whether he's writing in his old New Hampshire farmhouse on a snowy winter day or in a hotel room just about anywhere in the country; whether he's refilling the bird feeder, comforting a sick friend, racing to catch a plane, or planting his tomatoes; Og weaves his secrets of success into the fabric of his life and the pages of this book. He shares anecdotes, both sad and funny, and his feelings about his fan mail and the people he meets. And when trouble comes to him, he shares that, too. Living with Og and listening to his thoughts as the rich days unfold, we once again find the sheer joy of wondering what tomorrow will bring, and the courage never to look back on yesterday.

No B.S. Direct Marketing
No B.S. Direct Marketing

Author: Dan S. Kennedy

Publisher: Entrepreneur Press

Published: 2013-04-01

Total Pages: 196

ISBN-13: 1613082320

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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

The Direct Mail Solution
The Direct Mail Solution

Author: Craig Simpson

Publisher: Entrepreneur Press

Published: 2014-01-28

Total Pages: 250

ISBN-13: 1599185180

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Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

How to Write Sales Letters That Sell
How to Write Sales Letters That Sell

Author: Drayton Bird

Publisher: Kogan Page Publishers

Published: 2002

Total Pages: 324

ISBN-13: 9780749438760

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The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.