The Limits of Loyalty
The Limits of Loyalty

Author: Simon Keller

Publisher: Cambridge University Press

Published: 2010-08-05

Total Pages: 248

ISBN-13: 9780521152877

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We prize loyalty in our friends, lovers and colleagues, but loyalty raises difficult questions. What is the point of loyalty? Should we be loyal to country, just as we are loyal to friends and family? Can the requirements of loyalty conflict with the requirements of morality? In this book, originally published in 2007, Simon Keller explores the varieties of loyalty and their psychological and ethical differences, and concludes that loyalty is an essential but fallible part of human life. He argues that grown children can be obliged to be loyal to their parents, that good friendship can sometimes conflict with moral and epistemic standards, and that patriotism is intimately linked with certain dangers and delusions. He goes on to build an approach to the ethics of loyalty that differs from standard communitarian and universalist accounts. His book will interest a wide range of readers in ethics and political philosophy.

Loyal to the Core?
Loyal to the Core?

Author: James W. McAuley

Publisher:

Published: 2013-03-21

Total Pages: 224

ISBN-13: 9780716530886

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*Written by a team of acknowledged experts in the field, this book provides the first systematic analysis and survey of Orange Order members to date. *Will attract public interest and debate as well as much media comment. *Locates Orangeism within broader debates about Britishness. The Orange Order remains the largest organisation in Northern Irish civil society, with a membership exceeding the combined total of all the political parties in the region. This book provides the first ever comprehensive membership survey of the Orange Order. The book draws upon a detailed study of the Orange Order and on a wealth of individual interviews with Orange leaders and its grassroots base. It begins with a historical outline of the Order's development, before turning to a detailed assessment of its contemporary struggle for relevance amid political marginalisation, secularism and diminished benefits to its membership. The book charts the views of members on how to adapt to external changes; explor

Lancer TTRPG Core Rulebook
Lancer TTRPG Core Rulebook

Author: Tom Bloom

Publisher: Dark Horse Comics

Published: 2024-07-09

Total Pages: 436

ISBN-13: 1506742912

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A Mud-and-Lasers Tabletop Roleplaying Game of Modular Mechs and the Pilots that crew them. Created in partnership with Massif Press, Dark Horse Books presents LANCER. 15,000 years into the future, humanity has survived near collapse and since expanded ever wider into the frontiers of space, organized by UNION, the central hegemon of the populated galaxy. At Union’s heart, the dream of human utopia has been realized; but Lancer is set at the trembling edges of the expansion where resistance to the ideals of the utopia grow. As a lancer, you pilot a mech as unique as yourself. You are, by training, luck, circumstance, or work, one of the best. In this era near the golden age, you have one question to answer above all: who do you fight for? Lancer features a deep, story-rich setting for players to engage with. Every choice they make, every ordnance they mount, every weapon they wield — all of it has lore attached, just waiting for a story to develop.

The Power of Cult Branding
The Power of Cult Branding

Author: Matthew W. Ragas

Publisher: Crown Currency

Published: 2011-02-09

Total Pages: 226

ISBN-13: 0307781526

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Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.