Lovemarks
Lovemarks

Author: Kevin Roberts

Publisher: powerHouse Books

Published: 2005-12-01

Total Pages: 256

ISBN-13: 1576875342

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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

Loveworks
Loveworks

Author: Brian Sheehan

Publisher: powerHouse Books

Published: 2013-05-28

Total Pages: 196

ISBN-13: 1576876616

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In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion—and in return gain "loyalty beyond reason." In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade," while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear. Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. "My book shows that Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass," says Brian Sheehan.

Strategic Marketing
Strategic Marketing

Author: Douglas C. West

Publisher: Oxford University Press, USA

Published: 2015

Total Pages: 595

ISBN-13: 019968409X

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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Basics Marketing 03: Marketing Management
Basics Marketing 03: Marketing Management

Author: Brian Sheehan

Publisher: Bloomsbury Publishing

Published: 2017-08-10

Total Pages: 178

ISBN-13: 1350034207

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Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.

The Art and Science of Marketing
The Art and Science of Marketing

Author: Grahame Robert Dowling

Publisher: Oxford University Press, USA

Published: 2004

Total Pages: 476

ISBN-13: 9780199269617

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The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.

Tourism and the Branded City
Tourism and the Branded City

Author: Stephanie Hemelryk Donald

Publisher: Routledge

Published: 2016-02-24

Total Pages: 235

ISBN-13: 1317009649

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Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

Strategic Marketing
Strategic Marketing

Author: Douglas West

Publisher: Oxford University Press, USA

Published: 2010-03-25

Total Pages: 613

ISBN-13: 0199556601

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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Coca-Globalization
Coca-Globalization

Author: R. Foster

Publisher: Springer

Published: 2008-02-04

Total Pages: 296

ISBN-13: 023061017X

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This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Marketing Greatest Hits
Marketing Greatest Hits

Author: Kevin Duncan

Publisher: A&C Black

Published: 2010-09-01

Total Pages: 210

ISBN-13: 1408126397

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Part of the Greatest Hits series, Marketing Greatest Hits by Kevin Duncan is an essential resource which utilizes a effective dual approach to mastering the best ideas of modern marketing: the first ten chapters give in-depth examination of critical topics, followed by quick summaries of the most talked about and thought-provoking work from the best business books published, including The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. The book will help you stay up-to-date on how to navigate the ever-changing landscape of marketing and distills an enormous amount of information on the best ideas and insight into memorable digests which will enable you to finally cross off “must reads” from your business reading list.

Lucky Strikes and a Three Martini Lunch
Lucky Strikes and a Three Martini Lunch

Author: Jennifer C. Dunn

Publisher: Cambridge Scholars Publishing

Published: 2015-10-05

Total Pages: 415

ISBN-13: 1443884227

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This second edition of Lucky Strikes and a Three Martini Lunch: Thinking About Television’s Mad Men explores the attributes of the AMC series that allow it to be such a popular and vital contribution to contemporary cultural discourse. Set in the 1960s in New York, the Emmy and Peabody-winning series follows the competitive, seductive, and oftentimes ruthless lives of the men and women of Madison Avenue’s advertising agencies. Many alluring and captivating qualities constitute the Mad Men experience: the way it evokes nostalgia, even from those who did not live in the era being portrayed; its interrogations of identities, and how these explorations of the past illuminate viewers’ concepts of the present; the compelling (and often heartbreaking) relationships between characters trying to make their way in an ever-changing and increasingly complex world; and the titillation of the characters’ discovery of the power of mass-mediated communication and its abilities to allow learning, information sharing, manipulation, and connection, not to mention how their journeys reflect our own in contemporary society. The essays collected in this volume speak to both fans of the show who may not typically embrace theory and criticism, as well as those who do. Additionally, this version was designed with educators in mind. It still includes engaging essays that critically analyze the show from a multitude of perspectives, but now they are organized in way to facilitate easy use in the classroom. This structure allows educators to simply construct and conduct a course using this book as a primary textbook and organize the course according to the way it is laid out. Each chapter provides any type of reader with the opportunity to think about and enjoy the show even after it is no longer on the air.