Introduction to Mass Communication
Author: J. Black
Publisher: WCB/McGraw-Hill
Published: 1992-01
Total Pages:
ISBN-13: 9780697133915
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Media & Culture
Author: Richard Campbell
Publisher: Bedford Books
Published: 2002
Total Pages: 613
ISBN-13: 9780312390709
DOWNLOAD EBOOKRev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Media Essentials
Author: Richard Campbell
Publisher: Macmillan Higher Education
Published: 2019-09-16
Total Pages: 1226
ISBN-13: 131926607X
DOWNLOAD EBOOKA concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
Loose-leaf Version for Media & Culture with 2016 Update
Author: Richard Campbell
Publisher: Macmillan Higher Education
Published: 2016-01-08
Total Pages: 684
ISBN-13: 1319047793
DOWNLOAD EBOOKWhile we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.
Merchants of Culture
Author: John B. Thompson
Publisher: John Wiley & Sons
Published: 2021-04-14
Total Pages: 357
ISBN-13: 1509528946
DOWNLOAD EBOOKThese are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.
Loose Leaf Introduction to Mass Communication: Media Literacy and Culture
Author: Stanley J. Baran
Publisher: McGraw-Hill Education
Published: 2020-01-02
Total Pages: 464
ISBN-13: 9781260007312
DOWNLOAD EBOOKIn today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
The Real World
Author: Kerry Ferris
Publisher: W. W. Norton
Published: 2018
Total Pages: 505
ISBN-13: 9780393639308
DOWNLOAD EBOOK"In every chapter, Ferris and Stein use examples from everyday life and pop culture to draw students into thinking sociologically and to show the relevance of sociology to their relationships, jobs, and future goals. Data Workshops in every chapter give students a chance to apply theoretical concepts to their personal lives and actually do sociology.
Bacteriological Analytical Manual
Author: United States. Food and Drug Administration. Division of Microbiology
Publisher:
Published: 1969
Total Pages: 180
ISBN-13:
DOWNLOAD EBOOKCommunication Mosaics: An Introduction to the Field of Communication
Author: Julia T. Wood
Publisher: Cengage Learning
Published: 2016-01-01
Total Pages: 0
ISBN-13: 9781305403581
DOWNLOAD EBOOKPacked with the latest research, theory, and real-world practices, COMMUNICATION MOSAICS: AN INTRODUCTION TO THE FIELD OF COMMUNICATION, 8E provides a thorough overview of the discipline as well as practical tools to help you maximize your personal, professional, and public communication skills. It introduces the basic processes of communication as well as explains how they are applied in specific contexts. In addition, every chapter includes a section devoted to digital communication and social media. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Work's Intimacy
Author: Melissa Gregg
Publisher: John Wiley & Sons
Published: 2013-04-23
Total Pages: 232
ISBN-13: 0745637469
DOWNLOAD EBOOKThis book provides a long-overdue account of online technology and its impact on the work and lifestyles of professional employees. It moves between the offices and homes of workers in the knew "knowledge" economy to provide intimate insight into the personal, family, and wider social tensions emerging in today’s rapidly changing work environment. Drawing on her extensive research, Gregg shows that new media technologies encourage and exacerbate an older tendency among salaried professionals to put work at the heart of daily concerns, often at the expense of other sources of intimacy and fulfillment. New media technologies from mobile phones to laptops and tablet computers, have been marketed as devices that give us the freedom to work where we want, when we want, but little attention has been paid to the consequences of this shift, which has seen work move out of the office and into cafés, trains, living rooms, dining rooms, and bedrooms. This professional "presence bleed" leads to work concerns impinging on the personal lives of employees in new and unforseen ways. This groundbreaking book explores how aspiring and established professionals each try to cope with the unprecedented intimacy of technologically-mediated work, and how its seductions seem poised to triumph over the few remaining relationships that may stand in its way.
