The Essentials of Marketing Research

The Essentials of Marketing Research

Author: Lawrence S. Silver

Publisher: Routledge

Published: 2013

Total Pages: 366

ISBN-13: 041589929X

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.


Microeconomics and Behavior

Microeconomics and Behavior

Author: Robert H. Frank

Publisher: Irwin Professional Publishing

Published: 2010

Total Pages: 642

ISBN-13:

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Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book helps students develop economic intuition.


Microeconomics

Microeconomics

Author: Michael Parkin

Publisher: Addison Wesley Publishing Company

Published: 2005

Total Pages: 486

ISBN-13: 9780321226570

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Parkin's Microeconomics is a worldwide leader because it provides a serious, analytical approach to the discipline using the latest policy and data. Parkin trains students to think like economists by offering a clear introduction to theory and applying the concepts to today's events, news, and research.


Macroeconomics

Macroeconomics

Author: Campbell McConnell

Publisher: McGraw-Hill Education

Published: 2011-01-12

Total Pages: 528

ISBN-13: 9780077337728

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McConnell, Brue, and Flynn's Economics: Principles, Problems, and Policies is the #1 Principles of Economics textbook in the world. It continues to be innovative while teaching students in a clear, unbiased way. The 19th Edition builds upon the tradition of leadership by sticking to 3 main goals: Help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.


Managerial Economics and Business Strategy

Managerial Economics and Business Strategy

Author: Michael Baye

Publisher: McGraw-Hill/Irwin

Published: 2002-06

Total Pages: 0

ISBN-13: 9780072818635

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Blends tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. This fourth edition offers a balanced coverage of traditional and modern topics.


Principles of Microeconomics

Principles of Microeconomics

Author: Robert H. Frank

Publisher:

Published: 2020-12

Total Pages: 0

ISBN-13: 9781264250387

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"lthough many millions of dollars are spent each year on introductory economics instruction in American colleg-es and universities, the return on this investment has been disturbingly low. Studies have shown, for example, that several months after having taken a principles of economics course, former students are no better able to answer simple economics questions than others who never even took the course. Most students, it seems, leave our introductory courses without having learned even the most important basic economic principles"--


McGraw Hill's 2022/2023 Top 300 Pharmacy Drug Cards

McGraw Hill's 2022/2023 Top 300 Pharmacy Drug Cards

Author: Jill M. Kolesar

Publisher: McGraw Hill Professional

Published: 2021-11-26

Total Pages: 608

ISBN-13: 126046735X

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The quickest, most efficient way for mastering critical facts about common drugs Perfect for NAPLEX and course review, McGraw-Hill's 2020/2021 Top 300 Pharmacy Drug Cards is the most concise and up-to-date resource for building a solid knowledge base of the most commonly used drugs. Each card includes: Generic and common name Dosage Forms Approved Dose and Indications Off-Label Use Contraindications Adverse Reactions Drug Interactions Monitoring Parameters Medication Safety Issues and Black Box Warnings Strong focus on patient safety Adverse reactions are organized by common, less common, and rare but serious to help you organize your thoughts for counseling patients, and a downloadable audio link enable you to hear key information your device.


Principles of Microeconomics

Principles of Microeconomics

Author: Robert H. Frank

Publisher: McGraw-Hill Higher Education

Published: 2007

Total Pages: 504

ISBN-13: 9780074716595

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This book deliberately avoids an encyclopedic approach. The text is selective rather than exhaustive in its methodology. It adopts a slightly more analytical perspective to the study of economics, which challenges students to think critically while applying core economic principles to each scenario. Australian authors.