Offers both students and professionals with the tools necessary for success in starting and growing a technology enterprise. This book addresses technology ventures, covering topics that engineers would be interested in.
This book is written primarily for people who are creating the future high-tech world by designing, building, and marketing innovative products. More specifically, it is for all engineers, engineering managers, entrepreneurs and intapreneurs. The book provides insight into the problems entrepreneurs face and gives a model for successful startup companies in a formal checklist.
This book discusses financing and documenting joint ventures and early-stage strategic partnerships; devising workable nondisclosure agreements and managing an intellectual property portfolio.
Technology Transactions also provides a complete discussion of the many privacy considerations that must be kept in mind in an agreement to leverage any emerging technology. Considerations under the following statutes are discussed: - HIPAA- The Gramm-Leach-Bliley Act- The Childrens Online Privacy and Protection Act (COPPA) as well as the many protections that are afforded to international data transfers
Introduction to Computing Systems: From bits & gates to C & beyond, now in its second edition, is designed to give students a better understanding of computing early in their college careers in order to give them a stronger foundation for later courses. The book is in two parts: (a) the underlying structure of a computer, and (b) programming in a high level language and programming methodology. To understand the computer, the authors introduce the LC-3 and provide the LC-3 Simulator to give students hands-on access for testing what they learn. To develop their understanding of programming and programming methodology, they use the C programming language. The book takes a "motivated" bottom-up approach, where the students first get exposed to the big picture and then start at the bottom and build their knowledge bottom-up. Within each smaller unit, the same motivated bottom-up approach is followed. Every step of the way, students learn new things, building on what they already know. The authors feel that this approach encourages deeper understanding and downplays the need for memorizing. Students develop a greater breadth of understanding, since they see how the various parts of the computer fit together.
"I have been teaching nonmajors biology at the University of Oklahoma since 1997 and over that time have encountered many students who fear science in general and biology in particular. The complexity, abstractions, and unfamiliar terms can seem overwhelming at first, but with practice, I know that anyone can think like a scientist. Learning to think scientifically is important well beyond passing your biology class. After all, scientific issues confront you every day as you navigate your life and your social media accounts. How do you know if a claim about climate change is scientific? Will you be able to identify misinformation and interpret graphs during the next global health crisis? This book will teach you not only to understand the scientific terms you encounter but also to distinguish "good science" from unscientific claims. I've created the following features to help you make the transition from memorizing facts to understanding concepts-from accepting scientific claims to analyzing them for yourself. These tools will help you to pass your class and to be an informed citizen"--
Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. • Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. • The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.
This encyclopedic legal & business guide is packed with state-of-the-art analysis, forms and commentary, all designed to help you master the most crucial stages of the venture financing process.
Discover and create business opportunities based on your customer's need! VentureBlockshelps entrepreneurs to learn, practice, and master their pre-launch entrepreneurship skills through an interactive online simulation that shows participants how to conduct informative interviews, create customer insights, and identify potential business opportunities. Students achieve a deeper learning experience by developing their skills and building their confidence in a secure environment; all while being supported in every step of the customer development process with instant feedback for improvement. VentureBlocks is the perfect tool for students to practice talking to potential customers and discovering their needs--positioning future entrepreneurs for success in the real world. How it works Students compete outside the classroom for 30-60 minutes in a fun and easy-to use online simulation called The Nanu Challenge. Missions, levels, and points guide students through the customer development process and provide instant feedback so students can learn from their mistakes. As students play VentureBlocks, Instructors get live analyticsabout how their classroom is performing and what material their students are struggling with the most. Once the game is complete, Instructors can debrief the simulation with their students using a customizable PowerPoint deck,conduct a practice exercise in the classroom, and/or assign a post-simulation homework for "The Real World". Still have questions? Watch a video to learn more. Instructors, request a demo! Contact your SAGE representativetoday to request a demo or receive the full Teaching Note created specifically for VentureBlocks. Students, get VentureBlocks for only $10! We've made it easy for students to get VentureBlocks, all in one convenient package at a student-friendly price. When bundled with Entrepreneurship: The Practice and Mindsetby Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, students receive VentureBlocks for only $10.