Loose Leaf for Business Research Methods
Loose Leaf for Business Research Methods

Author: Pamela S. Schindler

Publisher: McGraw-Hill Education

Published: 2021-01-29

Total Pages: 656

ISBN-13: 9781264098521

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Business Research Methods 14e contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform Connect, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results

Business Research Methods
Business Research Methods

Author: Donald R. Cooper

Publisher: Irwin/McGraw-Hill

Published: 2003-01-01

Total Pages: 857

ISBN-13: 9780072498707

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Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Research Design and Methods
Research Design and Methods

Author: Kenneth S. Bordens

Publisher: McGraw-Hill Medical Publishing

Published: 2010-09-01

Total Pages: 544

ISBN-13: 9780071289153

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Research Design and Methods: A Process Approach guides students through the research process, from conceiving of and developing a research idea, to designing and conducting a study, to analyzing and reporting data. The authors present students with information on the numerous decisions they must make when designing and conducting research and indicate how their early decisions affect how data are collected, analyzed, and interpreted later in the research process. A focus on the importance of ethical conduct, both in the treatment of research subjects and in the reporting of research results, directs the text.

Research Methods in Psychology
Research Methods in Psychology

Author: Beth Moring

Publisher: W. W. Norton & Company

Published: 2014-06-10

Total Pages: 11

ISBN-13: 0393936937

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This market-leading text emphasizes future consumers of psychological research, uses real-world examples drawn from popular media, and develops students’ critical-thinking skills as they become systematic interrogators of information in their everyday lives.

Essentials of Marketing Research
Essentials of Marketing Research

Author: Joseph F. Hair

Publisher: McGraw-Hill/Irwin

Published: 2007-07-02

Total Pages: 404

ISBN-13:

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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Business Statistics for Contemporary Decision Making
Business Statistics for Contemporary Decision Making

Author: Ignacio Castillo

Publisher: John Wiley & Sons

Published: 2023-05-08

Total Pages: 850

ISBN-13: 1119983223

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Show students why business statistics is an increasingly important business skill through a student-friendly pedagogy. In this fourth Canadian edition of Business Statistics For Contemporary Decision Making authors Ken Black, Tiffany Bayley, and Ignacio Castillo uses current real-world data to equip students with the business analytics techniques and quantitative decision-making skills required to make smart decisions in today's workplace.

Business Research Methods
Business Research Methods

Author: S Sreejesh

Publisher: Springer Science & Business Media

Published: 2013-07-31

Total Pages: 291

ISBN-13: 3319005391

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Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

Research Methods: The Essential Knowledge Base
Research Methods: The Essential Knowledge Base

Author: Trochim

Publisher: Cengage Learning

Published: 2015-01-01

Total Pages: 448

ISBN-13: 9781133954774

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From an expert team in the research methods field, RESEARCH METHODS: THE ESSENTIAL KNOWLEDGE BASE, 2nd Edition, is written specifically for undergraduates. The book streamlines and clarifies explanations of fundamental, yet difficult, concepts in a familiar, engaging style. Students learn about the relationship between theory and practice, which helps them become better researchers and better consumers of research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.