Author: Francis Cecil Doherty

Publisher: Edwin Mellen Press

Published: 1992

Total Pages: 558

ISBN-13: 9780773491779

By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.