Logos Redesigned
Logos Redesigned

Author: David E. Carter

Publisher: Harper Collins

Published: 2005-07-05

Total Pages: 196

ISBN-13: 0060748052

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A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.

The Big Book of Logos 4
The Big Book of Logos 4

Author: David E. Carter

Publisher: Harper Collins

Published: 2006-05-23

Total Pages: 402

ISBN-13: 0060891947

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The fourth book in David E. Carter's perennially bestselling Big Book of Logos series was the largest yet, and is now available in paperback! The Big Book of Logos 4 shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating' phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.

Recycling and Redesigning Logos
Recycling and Redesigning Logos

Author: Michael Hodgson

Publisher: Rockport Publishers

Published: 2010-09-01

Total Pages: 197

ISBN-13: 1610580699

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Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.

Draplin Design Co.
Draplin Design Co.

Author: Aaron James Draplin

Publisher: Abrams

Published: 2016-05-17

Total Pages: 834

ISBN-13: 1613129963

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A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.

999 Logo Design Elements
999 Logo Design Elements

Author: Daniel Donnelly

Publisher:

Published: 2011

Total Pages: 212

ISBN-13: 1610580311

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Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.

Blowing Up the Brand
Blowing Up the Brand

Author: Melissa Aronczyk

Publisher: Peter Lang

Published: 2010

Total Pages: 352

ISBN-13: 9781433108679

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"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.

Biblical Theology - Volume 1
Biblical Theology - Volume 1

Author: Charles Vogan

Publisher: Lulu.com

Published: 2019-09-21

Total Pages: 554

ISBN-13: 0359933149

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The overarching theme of the Bible is the Father/Son relationship. In fact, the entire Bible is a full description of this relationship between Father and Son, as God wants to see it in us. We know this because of the testimony of the best authority in the Bible - Jesus himself, the eternal Son of God. - The Creator - The Father gives life to his Son - The Covenant - The Father makes his Son his Heir - Deliverance & Law - The Father makes his Son holy - The Temple - The Father gives full access to his Son - The Kingdom - The Father seats his Son beside him on the throne - Wisdom - The Father teaches his Son - The Prophet - The Father reveals himself through his Son VOLUME 1: The Bible as universal truth The Message of the Bible The Theology of the Old Testament

Designing Brand Identity
Designing Brand Identity

Author: Alina Wheeler

Publisher: John Wiley & Sons

Published: 2012-10-11

Total Pages: 338

ISBN-13: 1118418743

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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Gotham Baseball: New York’s All-Time Team
Gotham Baseball: New York’s All-Time Team

Author: Mark C. Healey illustrations by

Publisher: Arcadia Publishing

Published: 2020

Total Pages: 208

ISBN-13: 1467141631

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Baseball may be the great American pastime, but in New York, it is a religion. Names like Ruth, Mays, Gehrig, Wright and Robinson live in the hearts and minds of New York fans like apostles. From the street corner to the subway car, debates about which Yankee, Giant, Dodger or Met is better than another have raged on for more than one hundred years. Now, the best of the best are chosen for each position as New York's all-time greatest team is imagined. Shoo-ins like the Babe and Jackie have their stories told with a fresh perspective. The compelling case for Mike Piazza, not Yogi Berra, as catcher is sure to spark arguments. Sportswriter Mark Healey crafts the Gotham baseball team through captivating tales of the legends of the New York game.

Graphic Design
Graphic Design

Author: Walker Art Center

Publisher:

Published: 2011

Total Pages: 0

ISBN-13: 9780935640984

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Published on the occasion of an exhibition held at the Walker Art Center, Minneapolis, Minn. and four other institutions between Oct. 22. 2011 and Dec. 2013.