Location Strategies for Retail and Service Firms
Author: Avijit Ghosh
Publisher: Free Press
Published: 1987
Total Pages: 212
ISBN-13: 9780669120325
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Operations Management
Author: Jay Heizer
Publisher: Prentice Hall
Published: 2014
Total Pages: 0
ISBN-13: 9780132921145
DOWNLOAD EBOOKThis package includes a physical copy of 'Operations Management' as well as access to the eText and MyOMLab. The edition has been edited to include enhancements making it more relevant to students outside the United States. The book presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market.
Geomarketing
Author: Gérard Cliquet
Publisher: John Wiley & Sons
Published: 2013-03-04
Total Pages: 236
ISBN-13: 1118614143
DOWNLOAD EBOOKThis title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Retail Geography
Author: Shuguang Wang
Publisher: Routledge
Published: 2020-05-26
Total Pages: 255
ISBN-13: 1000073270
DOWNLOAD EBOOKThe retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers through various distribution channels. As such, retailing is the essential link between production and consumption. The success of a retail business depends on two general factors: the location of the retail outlet, and management of the business. Both factors are equally important. If the business is located in the wrong place with the wrong customer base, it will not generate expected sales. Similarly, if the business is poorly managed and operated, it will not perform well even if the location is right. Influenced by both traditional and new location theories, Retail Geography is conceptualized and organized using the retail planning process as the framework. The technical and methodological chapters help guide the reader with detailed descriptions of the techniques and are supported with practical examples to reflect the latest software development. Retail Geography provides a state-of-the-art summary and will act as a core textbook for undergraduate and graduate students of economic geography interested in specializing in retail and business geography. The practical examples also make it a valuable handbook for practitioners in the field, as well as students of retail management and commercial real estate management.
Retail Location Planning in an Era of Multi-Channel Growth
Author: Mark Birkin
Publisher: Taylor & Francis
Published: 2017-03-27
Total Pages: 246
ISBN-13: 1317064542
DOWNLOAD EBOOKThe way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment. The series of techniques are analysed, from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. Also explored are the changing dynamics of the impact of more restrictive planning environments in many countries on how retailers find new locations for growth and respond to changing consumer needs and wants. The book is essential reading for students and scholars alike working in geography, economics, business management, planning, finance and industry studies.
Foundations of Location Analysis
Author: H. A. Eiselt
Publisher: Springer Science & Business Media
Published: 2011-01-13
Total Pages: 506
ISBN-13: 1441975721
DOWNLOAD EBOOKLocation analysis has matured from an area of theoretical inquiry that was designed to explain observed phenomena to a vibrant field which can be and has been used to locate items as diverse as landfills, fast food outlets, gas stations, as well as politicians and products in issue and feature spaces. Modern location science is dealt with by a diverse group of researchers and practitioners in geography, economics, operations research, industrial engineering, and computer science. Given the tremendous advances location science has seen from its humble beginnings, it is time to look back. The contributions in this volume were written by eminent experts in the field, each surveying the original contributions that created the field, and then providing an up-to-date review of the latest contributions. Specific areas that are covered in this volume include: • The three main fields of inquiry: minisum and minimax problems and covering models • Nonstandard location models, including those with competitive components, models that locate undesirable facilities, models with probabilistic features, and problems that allow interactions between facilities • Descriptions and detailed examinations of exact techniques including the famed Weiszfeld method, and heuristic methods ranging from Lagrangean techniques to Greedy algorithms • A look at the spheres of influence that the facilities generate and that attract customers to them, a topic crucial in planning retail facilities • The theory of central places, which, other than in mathematical games, where location science was born
Location-Based Marketing
Author: Gérard Cliquet
Publisher: John Wiley & Sons
Published: 2020-03-31
Total Pages: 266
ISBN-13: 1119721253
DOWNLOAD EBOOKLocation-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Retailing
Author: A. E. Kent
Publisher: Palgrave MacMillan
Published: 2003
Total Pages: 526
ISBN-13: 9780333997680
DOWNLOAD EBOOKRetailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.
The SAGE Handbook of Spatial Analysis
Author: A Stewart Fotheringham
Publisher: SAGE
Published: 2008-12-22
Total Pages: 529
ISBN-13: 1446206505
DOWNLOAD EBOOKThe widespread use of Geographical Information Systems (GIS) has significantly increased the demand for knowledge about spatial analytical techniques across a range of disciplines. As growing numbers of researchers realise they are dealing with spatial data, the demand for specialised statistical and mathematical methods designed to deal with spatial data is undergoing a rapid increase. Responding to this demand, The Handbook of Spatial Analysis is a comprehensive and authoritative discussion of issues and techniques in the field of Spatial Data Analysis. Its principal focus is on: • why the analysis of spatial data needs separate treatment • the main areas of spatial analysis • the key debates within spatial analysis • examples of the application of various spatial analytical techniques • problems in spatial analysis • areas for future research Aimed at an international audience of academics, The Handbook of Spatial Analysis will also prove essential to graduate level students and researchers in government agencies and the private sector.
Handbook on Data Envelopment Analysis
Author: William W. Cooper
Publisher: Springer Science & Business Media
Published: 2006-04-11
Total Pages: 594
ISBN-13: 140207798X
DOWNLOAD EBOOKData Envelopment Analysis (DEA) is a relatively new “data-oriented” approach for evaluating the performances of a set of entities called Decision- Making Units (DMUs) which convert multiple inputs into multiple outputs. DEA has been used in evaluating the performances of many different kinds of entities engaged in many different kinds of activities in many different contexts. It has opened up possibilities for use in cases which have been resistant to other approaches because of the complex and often unknown nature of the relations between the multiple inputs and outputs involved in many of these activities, which are often reported in non-commeasurable units. DEA has also been used to supply new insights into activities and entities that have previously been evaluated by othermethods. This handbook is intended to represent a milestone in the progression of DEA. Written by experts, who are often major contributors to the topics to be covered, it includes a comprehensive review and discussion of basic DEA models, extensions to the basic DEA methods, and a collection of DEA applications in the areas of banking, education, sports, retail, health care, and a review of current DEA software technology. This handbook’s chapters are organized into three categories: (i) basic DEA models, concepts, and their extensions; (ii) DEA applications; and (iii) xii Preface DEA software packages. The first category consists of eleven chapters.
