How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. A book for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the influence (sometimes counter-intuitive) that the real world has on how to search, buy and sell in the virtual world. You will also discover : why online shoppers have overlapping behaviors; why geographically distant buyers sometimes show strong similarities; why people who are different from their environment make high-potential buyers; the importance of sharing information offline about the growth of online business; how to use this knowledge to create a high-performing online business. According to Location Is (Still) Everything, a user's online activity is driven by their geographic location. There are three findings that justify the interest in location. First, two people living in different conditions and environments move in the virtual world in different ways, even if they are the same age, have the same salary and the same level of education. Secondly, a salesman will be more or less attractive to the customer depending on the distance between them. A natural offline effect, where the distance that separates the seller from the customer corresponds to the distance the customer has to travel to make his purchases. What is more counter-intuitive is that it exists online as well: a notice will be more or less important depending on where it comes from and buyers will be more inclined to make transactions with sellers who are located near them. This effect is reinforced by the cell phone: buyers are even less willing to travel when doing their research. Third, buying preferences and behavior are almost determined by where the customers live. What are the underlying origins of these real-world effects on how people search, buy and sell in the virtual world? *Buy now the summary of this book for the modest price of a cup of coffee!
Time is what our lives are made of. Failure to use it properly is disastrous. Yet most books on time management don't work because they take little account of human psychology or the unexpected. This book, written for everyone who has to juggle different demands in a busy schedule, includes lots of help and advice in finding a system that works effectively and leads to more enjoyment of work and leisure. 'I left Mark Forster's time management workshop a changed woman. Yesterday I used his system for a whole day. It was stress-free and fun. I felt energised and satisfied at the end of it.' Sarah Litvinoff
Francis Spufford's Unapologetic is a wonderfully pugnacious defense of Christianity. Refuting critics such as Richard Dawkins, Sam Harris, and the "new atheist" crowd, Spufford, a former atheist and Fellow of the Royal Society of Literature, argues that Christianity is recognizable, drawing on the deep and deeply ordinary vocabulary of human feeling, satisfying those who believe in it by offering a ruthlessly realistic account of the grown-up dignity of Christian experience. Fans of C. S. Lewis, N. T. Wright, Marilynne Robinson, Mary Karr, Diana Butler Bass, Rob Bell, and James Martin will appreciate Spufford's crisp, lively, and abashedly defiant thesis. Unapologetic is a book for believers who are fed up with being patronized, for non-believers curious about how faith can possibly work in the twenty-first century, and for anyone who feels there is something indefinably wrong, literalistic, anti-imaginative and intolerant about the way the atheist case is now being made.
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
'It is terrific. I can't remember the last time I read a book that was more fascinating and useful and enjoyable all at the same time.' Bill Bryson How Bad Are Bananas? was a groundbreaking book when first published in 2009, when most of us were hearing the phrase 'carbon footprint' for the first time. Mike Berners-Lee set out to inform us what was important (aviation, heating, swimming pools) and what made very little difference (bananas, naturally packaged, are good!). This new edition updates all the figures (from data centres to hosting a World Cup) and introduces many areas that have become a regular part of modern life - Twitter, the Cloud, Bitcoin, electric bikes and cars, even space tourism. Berners-Lee runs a considered eye over each area and gives us the figures to manage and reduce our own carbon footprint, as well as to lobby our companies, businesses and government. His findings, presented in clear and even entertaining prose, are often surprising. And they are essential if we are to address climate change.
Consultation between professionals can help individuals and services, both in terms of skills development and inter-professional relationships reducing the need for cross referrals and patient waiting. It enables existing skills and expertise to be spread widely, whilst contributing to a more thoughtful culture in mental health. This book describes consultation between practitioners in child and adolescent mental health services as a way of addressing needs and co-developing skills. Each chapter looks in detail at real life examples of consultation work across different settings and in different contexts, providing the reader with a genuine flavour of the work and the benefits it can bring. Training, service and organisational issues are also raised, highlighting the importance of new thinking about consultation and its position with regard to service structure and delivery. Consultation in Child and Adolescent Mental Health Services supports the National Service Framework for Children and will appeal to practitioners and managers alike. It will motivate health and social care professionals involved in children's mental health services, and also non-specialist providers including primary care, social services, volunteers and the education sector.
