The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. HCII 2015 received a total of 4843 submissions, of which 1462 papers and 246 posters were accepted for publication after a careful reviewing process. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 72 papers presented in this volume address the following topics: social media for business, enterprise systems, business and gamification, analytics, visualization and decision- making, industry, academia, innovation, and market.
This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.
For decades, Translation Studies has been perceived not merely as a discipline but rather as an interdiscipline, a trans-disciplinary field operating across a number of boundaries. This has implied and still implies a considerable amount of interaction with other disciplines. There is often much more awareness of and attention to translation and Translation Studies than many translation scholars are aware of. This volume crosses the boundaries to other disciplines and explicitly sets up dialogic formats: every chapter is co-authored both by a specialist from Translation Studies and a scholar from another discipline with a special interest in translation. Sixteen disciplinary dialogues about and around translation are the result, sometimes with expected partners, such as scholars from Computational Linguistics, History and Comparative Literature, but sometimes also with less expected interlocutors, such as scholars from Biosemiotics, Game Localization Research and Gender Studies. The volume not only challenges the boundaries of Translation Studies but also raises issues such as the institutional division of disciplines, the cross-fertilization of a given field, the trends and turns within an interdiscipline.
The concept of concurrent engineering (CE) was first developed in the 1980s. Now often referred to as transdiciplinary engineering, it is based on the idea that different phases of a product life cycle should be conducted concurrently and initiated as early as possible within the Product Creation Process (PCP). The main goal of CE is to increase the efficiency and effectiveness of the PCP and reduce errors in later phases, as well as incorporating considerations – including environmental implications – for the full lifecycle of the product. It has become a substantive methodology in many industries, and has also been adopted in the development of new services and service support. This book presents the proceedings of the 25th ISPE Inc. International Conference on Transdisciplinary Engineering, held in Modena, Italy, in July 2018. This international conference attracts researchers, industry experts, students, and government representatives interested in recent transdisciplinary engineering research, advancements and applications. The book contains 120 peer-reviewed papers, selected from 259 submissions from all continents of the world, ranging from the theoretical and conceptual to papers addressing industrial best practice, and is divided into 11 sections reflecting the themes addressed in the conference program and addressing topics as diverse as industry 4.0 and smart manufacturing; human-centered design; modeling, simulation and virtual design; and knowledge and data management among others. With an overview of the latest research results, product creation processes and related methodologies, this book will be of interest to researchers, design practitioners and educators alike.
The transaction of products and services via the internet is referred to as "e-commerce," which is an abbreviation of the phrase "electronic commerce." It includes conducting commercial transactions and the exchange of information, goods, and services through the internet between various organizations, including consumers and enterprises. E-commerce has seen enormous growth in popularity and has fundamentally altered the method in which companies function as well as how customers purchase. E-commerce comprises a number of different models, such as business-to-consumer (B2C), consumer-to-consumer (C2C), and consumer-to-business (C2B). E-commerce that is conducted between companies and individual customers, known as business-to consumer or B2C for short, takes place entirely online. Transactions between companies are the primary emphasis of business-to-business, or B2B, e-commerce, which includes the sale of goods from wholesalers to retailers. C2C e-commerce refers to the practice of consumers doing business directly with one another via the use of online marketplaces to purchase and sell goods and services. Consumers providing products or services to companies is an example of business-to-business, or C2B, e commerce. This might include freelancing work or user-generated content. Many different things have contributed to the expansion of online shopping over the last few years. To begin, the proliferation of internet access and the steady march of technological progress have made it simpler for individuals to communicate with one another and do business through the internet. In addition, because of the ease of use and accessibility provided by e-commerce, this mode of doing business has become an appealing alternative for both consumers and companies. Consumers have the ability to buy from the convenience of their own homes while having access to a diverse selection of goods and services thanks to the rise of e-commerce, which also enables companies to access a worldwide client base and remain open around the clock. The term "global business" refers to the operation of commercial enterprises that extend beyond the confines of a single nation's borders. It includes the trading of products, 1 | P a ge services, and resources between other nations or areas of the world. The facilitation of commercial connections on a worldwide scale has been significantly aided by the rise of globalization as well as developments in transportation, communication, and technology. International commerce, foreign direct investment (also known as FDI), outsourcing, and multinational businesses (also known as MNCs) are all components that are included in global business. The movement of products and services across international boundaries is a fundamental aspect of international commerce. When a domestic corporation expands its activities into another nation, this is an example of foreign direct investment (FDI). The term "outsourcing" refers to the practice of contracting a business process or service to an external provider, who is often based in a foreign nation, in order to take advantage of the cost benefits or specialized skills offered by the external supplier. Multinational corporations (MNCs) are businesses that have activities and assets in more than one nation. This gives them the ability to do business on a worldwide scale. Participating in economic activities on a global scale comes with a number of benefits. It gives them access to broader markets, enables them to tap into new consumer groups, and helps them to diversify their income Sources. Companies may also reap the benefits of cost savings by doing business on a global scale. This might include gaining access to cheaper manufacturing costs or capitalizing on the specialized talents and reSources that are readily accessible in other nations. In addition, globalization has made it easier for people to share their information and ideas with one another, which has led to an increase in innovative practices and cross-national cooperation. However, doing business on a global scale also presents a number of problems. Companies are required to negotiate multiple cultural, legal, and regulatory settings, as well as manage the varying preferences of their customers and the circumstances of their target markets. They need to be able to comprehend various economic systems, languages, and commercial practices, as well as adapt to such differences. In addition, the likes of geopolitical considerations, trade restrictions, and currency changes may all have an effect on the operations of multinational businesses.
This is the first handbook to provide a comprehensive coverage of the main approaches that theorize translation and globalization, offering a wide-ranging selection of chapters dealing with substantive areas of research. The handbook investigates the many ways in which translation both enables globalization and is inevitably transformed by it. Taking a genuinely interdisciplinary approach, the authors are leading researchers drawn from the social sciences, as well as from translation studies. The chapters cover major areas of current interdisciplinary interest, including climate change, migration, borders, democracy and human rights, as well as key topics in the discipline of translation studies. This handbook also highlights the increasing significance of translation in the most pressing social, economic and political issues of our time, while accounting for the new technologies and practices that are currently deployed to cope with growing translation demands. With five sections covering key concepts, people, culture, economics and politics, and a substantial introduction and conclusion, this handbook is an indispensable resource for students and researchers of translation and globalization within translation and interpreting studies, comparative literature, sociology, global studies, cultural studies and related areas.
