Borges and the Literary Marketplace
Borges and the Literary Marketplace

Author: Nora C. Benedict

Publisher: Yale University Press

Published: 2021-01-01

Total Pages: 380

ISBN-13: 0300251416

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A fascinating history of Jorge Luis Borges's efforts to revolutionize and revitalize literature in Latin America "Nora Benedict's illuminating book is an essential contribution to the understanding of Borges' relationship to the written word. The portrait of Borges as writer and reader is now made complete with Benedict's exploration of Borges as editor."--Alberto Manguel, director, Center for Research into the History of Reading Jorge Luis Borges (1899-1986) stands out as one of the most widely regarded and inventive authors in world literature. Yet the details of his employment history throughout the early part of the twentieth century, which foreground his efforts to develop a worldly reading public, have received scant critical attention. From librarian and cataloguer to editor and publisher, this writer emerges as entrenched in the physical minutiae and social implications of the international book world. Drawing on years of archival research coupled with bibliographical analysis, Nora C. Benedict explains how Borges's more general involvement in the publishing industry influenced not only his formation as a writer, but also global book markets and reading practices in world literature. In this way she tells the story of Borges's profound efforts to revolutionize and revitalize literature in Latin America through his various jobs in the publishing industry.

Fiction and the American Literary Marketplace
Fiction and the American Literary Marketplace

Author: Charles Johanningsmeier

Publisher: Cambridge University Press

Published: 2002-07-04

Total Pages: 304

ISBN-13: 9780521520188

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Conventional literary history has virtually ignored the role of newspaper syndicates in publishing some of the most famous nineteenth-century writers. Stephen Crane, Henry James, Rudyard Kipling, Robert Louis Stevenson and Mark Twain were among those who offered their early fiction to 'Syndicates', firms which subsequently sold the work to newspapers across America for simultaneous, first-time publication. This newly decentralised process profoundly affected not only the economics of publishing, but also the relationship between authors, texts and readers. In the first full-length study of this publishing phenomenon, Charles Johanningsmeier evaluates the unique site of interaction syndicates held between readers and texts.

Mastering the Marketplace
Mastering the Marketplace

Author: Anne O'Neil-Henry

Publisher: U of Nebraska Press

Published: 2017-12

Total Pages: 258

ISBN-13: 1496204670

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Mastering the Marketplace examines the origins of modern mass-media culture through developments in the new literary marketplace of nineteenth-century France and how literature itself reveals the broader social and material conditions in which it is produced. Anne O’Neil-Henry examines how French authors of the nineteenth century navigated the growing publishing and marketing industry, as well as the dramatic rise in literacy rates, libraries, reading rooms, literary journals, political newspapers, and the advent of the serial novel. O’Neil-Henry places the work of canonical author Honoré de Balzac alongside then-popular writers such as Paul de Kock and Eugène Sue, acknowledging the importance of “low” authors in the wider literary tradition. By reading literary texts alongside associated advertisements, book reviews, publication histories, sales tactics, and promotional tools, O’Neil-Henry presents a nuanced picture of the relationship between “high” and “low” literature, one in which critics and authors alike grappled with the common problem of commercial versus cultural capital. Through new literary readings and original archival research from holdings in the United States and France, O’Neil-Henry revises existing understandings of a crucial moment in the development of industrialized culture. In the process, she discloses links between this formative period and our own, in which mobile electronic devices, internet-based bookstores, and massive publishing conglomerates alter—once again—the way literature is written, sold, and read.

American Authors and the Literary Marketplace Since 1900
American Authors and the Literary Marketplace Since 1900

Author: James L. W. West

Publisher: University of Pennsylvania Press

Published: 1990

Total Pages: 192

ISBN-13: 9780812213300

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An examination of professional authorship in the US during the 20th century. West (English, Pennsylvania State U.) describes the changing professional situation faced by writers of fiction and poetry. He includes discussions of authorship, publishing, book distribution, the trade editor, the literary agent, the magazine market, subsidiary rights, and the blockbuster mentality. He deals with both well-known and lesser-known literary figures, but always with the "public" author, the serious artist intent on reaching a large audience and making a living from writing. Annotation copyrighted by Book News, Inc., Portland, OR

A Novel Marketplace
A Novel Marketplace

Author: Evan Brier

Publisher: University of Pennsylvania Press

Published: 2012-02-25

Total Pages: 210

ISBN-13: 0812201442

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As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-century mass culture, the relationship between the emergence of this culture and the production of novels has gone largely unexamined. In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novels were produced and distributed changed considerably. Analyzing a range of mid-century novels—including Paul Bowles's The Sheltering Sky, Ray Bradbury's Fahrenheit 451, Sloan Wilson's The Man in the Gray Flannel Suit, and Grace Metalious's Peyton Place—Brier reveals the specific strategies used to carve out cultural and economic space for the American novel just as it seemed most under threat. During this anxious historical moment, the book business underwent an improbable expansion, by capitalizing on an economic boom and a rising population of educated consumers and by forming institutional alliances with educators and cold warriors to promote reading as both a cultural and political good. A Novel Marketplace tells how the book trade and the novelists themselves successfully positioned their works as embattled holdouts against an oppressive mass culture, even as publishers formed partnerships with mass-culture institutions that foreshadowed the multimedia mergers to come in the 1960s. As a foil for and a partner to literary institutions, mass media corporations assisted in fostering the novel's development as both culture and commodity.

Postcolonial Writers in the Global Literary Marketplace
Postcolonial Writers in the Global Literary Marketplace

Author: S. Brouillette

Publisher: Springer

Published: 2007-05-16

Total Pages: 210

ISBN-13: 0230288170

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Combining analysis with detailed accounts of authors' careers and the global trade in literature, this book assesses how postcolonial writers respond to their own reception and niche positioning, parading their exotic otherness to metropolitan audiences, within a global marketplace.

Literature in the Marketplace
Literature in the Marketplace

Author: John O. Jordan

Publisher: Cambridge University Press

Published: 2003-07-28

Total Pages: 358

ISBN-13: 9780521893930

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This wide-ranging and innovative collection of essays addresses important issues in cultural studies and the history of the book. Multidisciplinary in approach, the essays consider different aspects of the production, circulation, and consumption of printed texts throughout the nineteenth century. Topics studied include market trends, modes of publication, the use of pseudonyms by women writers, readerships and reading ideologies, and copyright law; and the book examines a wide range of printed materials, from valentines, advertisements, illustrations, and fashionable annuals, to the more traditional literary genres of poetry, fiction and periodical essays. The authors under discussion include Dickens, the Brontës, George Eliot, Meredith, and Walter Pater. Contributors draw on speech-act, reader-response, and gender theory in addition to various historical, narratological, materialist, and bibliographical perspectives.

The Manufacturers of Literature
The Manufacturers of Literature

Author: George Justice

Publisher: University of Delaware Press

Published: 2002

Total Pages: 302

ISBN-13: 9780874137507

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"The book combines an examination of the network of material conditions of authorship and publishing during the century with literary readings in order to explore the mutually constitutive nature of literature, the material forces that influence its production, and the social world of readers."--BOOK JACKET.

American Romanticism and the Marketplace
American Romanticism and the Marketplace

Author: Michael T. Gilmore

Publisher: University of Chicago Press

Published: 2010-02-15

Total Pages: 192

ISBN-13: 0226293947

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"This book can take its place on the shelf beside Henry Nash Smith's Virgin Land and Leo Marx's The Machine in the Garden."—Choice "[Gilmore] demonstrates the profound, sustained, engagement with society embodied in the works of Emerson, Hawthorne, Thoreau and Melville. In effect, he relocates the American Renaissance where it properly belongs, at the centre of a broad social, economic, and ideological movement from the Jacksonian era to the Civil War. Basically, Gilmore's argument concerns the writers' participation in what Thoreau called 'the curse of trade.' He details their mixed resistance to and complicity in the burgeoning literary marketplace and, by extension, the entire ' economic revolution' which between 1830 and 1860 'transformed the United States into a market society'. . . . "The result is a model of literary-historical revisionism. Gilmore's opening chapters on Emerson and Thoreau show that 'transcendental' thought and language can come fully alive when understood within the material processes and ideological constraints of their time. . . . The remaining five chapters, on Hawthorne and Melville, contain some of the most penetrating recent commentaries on the aesthetic strategies of American Romantic fiction, presented within and through some of the most astute, thoughtful considerations I know of commodification and the 'democratic public' in mid-nineteenth-century America. . . . Practically and methodologically, American Romanticism and the Marketplace has a significant place in the movement towards a new American literary history. It places Gilmore at the forefront of a new generation of critics who are not just reinterpreting familiar texts or discovering new texts to interpret, but reshaping our ways of thinking about literature and culture."—Sacvan Bercovitch, Times Literary Supplement "Gilmore writes with energy, clarity, and wit. The reader is enriched by this book." William H. Shurr, American Literature

James Hogg and the Literary Marketplace
James Hogg and the Literary Marketplace

Author: Sharon-Ruth Alker

Publisher: Ashgate Publishing, Ltd.

Published: 2009

Total Pages: 282

ISBN-13: 9780754665694

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Responding to the resurgence of interest in the Scottish working-class writer James Hogg, Alker and Nelson offer the first edited collection devoted to a critical examination of his writings. The essays explore the varied and experimental works of Hogg to establish that they deserve a central place in Romantic studies and to demonstrate that they anticipate and address many recent concerns voiced in contemporary discussions of literature.