Applying advances in game theory to the study of nuclear deterrence, Robert Powell examines the foundations of deterrence theory. Game-theoretic analysis allows the author to explore some of the most complex and problematic issues in deterrence theory, including the effects of first-strike advantages, limited retaliation, and the number of nuclear powers in the international system on the dynamics of escalation.
With sweeping changes in the Soviet Union and East Europe having shaken core assumptions of U.S. defense policy, it is time to reassess basic questions of American nuclear strategy and force requirements. In a comprehensive analysis of these issues, Charles Glaser argues that even before the recent easing of tension with the Soviet Union, the United States should have revised its nuclear strategy, rejecting deterrent threats that require the ability to destroy Soviet nuclear forces and forgoing entirely efforts to limit damage if all-out nuclear war occurs. Changes in the Soviet Union, suggests Glaser, may be best viewed as creating an opportunity to make revisions that are more than twenty years overdue. Glaser's provocative work is organized in three parts. "The Questions behind the Questions" evaluates the basic factual and theoretical disputes that underlie disagreements about U.S. nuclear weapons policy. "Alternative Nuclear Worlds" compares "mutual assured destruction capabilities" (MAD)--a world in which both superpowers' societies are highly vulnerable to nuclear retaliation--to the basic alternatives: mutual perfect defenses, U.S. superiority, and nuclear disarmament. Would any basic alternatives be preferable to MAD? Drawing on the earlier sections of the book, "Decisions in MAD" addresses key choices facing American decision makers. Originally published in 1990. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. Values Sell will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission.
Principles of International Finance, first published in 1988, provides a comprehensive introduction to international finance which is rapidly becoming an increasingly important branch of international economics. The book is structured so that it can easily be adopted as a complete one-semester course in international finance and is divided into the four major divisions of international finance: The Foreign Exchange Market and the Balance of Payments; Exchange Rate Systems; Equilibrium and the Adjustment Process and The Post-War International Financial System. This book is designed for economics and business undergraduates studying international finance for the first time. It is non-mathematical and presumes no more than a general background in macroeconomics.
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The editors would like to express their thanks to a number of colleagues whose insights and comments contributed to the development of the book. Among those who were particularly helpful were Robert Nurick, Vic Utgoff, Mike Clarke, Jorg Baldouf, Jean Chabaud, John Roper, Edwina Moreton, Lawrence Freedman, Francois Heisbourg, and Harley Balzer. We are particularly grateful to General William Y. Smith, President of the Institute for Defense Analyses, for his intellectual encouragement.
