Limbic in the Environment of Sustainability and Green Consumerism. The Relationship between Consumers' Attitude, Purchase Intention and Actual Buying Behaviour
Limbic in the Environment of Sustainability and Green Consumerism. The Relationship between Consumers' Attitude, Purchase Intention and Actual Buying Behaviour

Author: Teresa Schauer

Publisher: GRIN Verlag

Published: 2021-11-26

Total Pages: 81

ISBN-13: 3346546993

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Master's Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,3, Ingolstadt University of Applied Sciences (Business School), language: English, abstract: The responsible use of resources and the environment as well as further aspects of sustainability play an important role in the modern world of trade. This thesis aims to present the most important aspects and factors regarding these aspects and to research the underlying consumer behaviour. In the first part, the findings from the literature that relate to the topics of sustainable development, Corporate Social Responsibility and green consumption are described. Furthermore, consumer behaviour and the associated connections between attitude, purchase intention and buying behaviour are examined and introduced to the neuromarketing concept of Limbic®. In the second part, current insights are gained through the method of quantitative research, which should generate a better understanding of the modern customer. Finally, the theoretical findings are related to the new survey results and further analysed focusing the various Limbic® Types. Finally, a development of the CSR-fields in Retail is given as well as recommendations for action and possibilities for retailers are derived and optimisation potentials are presented.

Green Consumerism: Perspectives, Sustainability, and Behavior
Green Consumerism: Perspectives, Sustainability, and Behavior

Author: Ruchika Singh Malyan

Publisher: CRC Press

Published: 2018-10-26

Total Pages: 280

ISBN-13: 1351138022

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This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Achieving Economic Growth and Welfare Through Green Consumerism
Achieving Economic Growth and Welfare Through Green Consumerism

Author: Sinnappan, Punitha

Publisher: IGI Global

Published: 2023-07-10

Total Pages: 318

ISBN-13: 1668481421

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One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Nations Sustainable Development Goals (SDG-12) addresses this challenge by calling for sustainable consumption and production patterns. It is a holistic and responsible approach that entails the production, acquisition, consumption, and disposal of goods and services based on their pro-environmental benefits. Consumers want to act green, but they expect businesses to lead the way. As such, marketers are playing an important role in encouraging green consumerism by reinforcing sustainability in behavioral patterns. Actionable steps need to be taken to encourage sustainable consumption and align consumers’ behaviors with their stated preferences. Achieving Economic Growth and Welfare Through Green Consumerism offers a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints offer an insightful overview of the nature of green consumerism, its manifestations, issues, and practices. Covering topics such as consumption behavior, green marketing tools, and purchasing behavior, this premier reference source is a pivotal resource for business leaders, business analysts, economists, marketers, students and educators of higher education, researchers, and academicians.

What determines green purchase behavior?
What determines green purchase behavior?

Author: Zhongju Liao

Publisher: Frontiers Media SA

Published: 2024-05-31

Total Pages: 165

ISBN-13: 2832549918

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Green purchase behavior refers to consumers purchasing green products that are environmentally friendly, using fewer resources, and causing lower environmental impact and risk. As a growing number of people start to recognize the importance of individual responsibility for environmental protection, firms are increasingly motivated to develop green products to fit the needs of this green advocation. Despite an emerging number of consumers claiming their preference towards green brands compared to traditional alternatives, researchers have found that there is a huge gap between consumers’ purchase intention and actual behavior, which has gained much attention. The psychological process of green purchase behavior may be a complicated process influenced by various factors, such as consumer values and norms, the pros and cons marketed for green products, and various other situational factors. Scholars are calling for research that explores the psychological decision-making process of green purchase behavior from both theoretical and practical perspectives. Due to the high pricing of green products, the trade-off between the price and function of green products may lower consumers’ satisfaction. Thus, there is always a gap between green purchase intention and actual purchase behavior. What determines consumers’ actual green purchase behavior? Under what conditions, will the consumers pay a premium price for green products? What prompts consumers to choose green brands over traditional alternatives? Will green consumption be a passing trend or a long-term consumption habit? What influences the frequency of consumers’ green purchasing? Scholars are welcome to share their opinions and findings about green purchase behavior to help explore this research topic. We are extremely interested in the determinants of green purchase behavior and the mechanism of facilitating green consumption considering different perspectives.

Factors that influence Consumer Behaviour towards buying Sustainable Products
Factors that influence Consumer Behaviour towards buying Sustainable Products

Author: Yusuf Balarabe Abdullahi

Publisher: GRIN Verlag

Published: 2018-08-09

Total Pages: 102

ISBN-13: 3668769397

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Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.8, Limkokwing University of Creative Technology, course: MA in Project Management, language: English, abstract: The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change. In particular, this trend has major and complex implications on the technological strategy of a company and on its product innovations. Even though it is increased eco-awareness of Malaysian customers during the past few decades, there are some barriers to the diffusions of more ecologically oriented consumption and production styles. Therefore, companies are increasingly recognizing the importance of green marketing concepts. The purpose of study was to investigate the consumer attitudes and perceptions towards eco- friendly products in FMCG sector and their willingness to pay on green products. This study was based on both primary and secondary data. The primary data were collected from the sample survey that was conducted in the three districts in western province such as Cyberjaya, Kuala Lumpur, and Petaling Jaya. 160 respondents were selected for the survey and respondents were asked to answer the prepared questionnaire. The questionnaire was designed to obtain the consumers attitudes and perception regarding eco-friendly FMCG products under four value added areas such as product designing, packaging, place and promotion that lead towards the motivation of consumption. The secondary data were collected from relevant journals, books and other published data. The study revealed that the green products have substantial awareness among Malaysian customers and they are willing to pay something more on green products. The majority of customers considered that package is most important element of such products. The researchers have recommended some marketing strategies to meet changing mind set of customers towards the green products.

Responsible Citizens and Sustainable Consumer Behavior
Responsible Citizens and Sustainable Consumer Behavior

Author: Pietro Lanzini

Publisher: Routledge

Published: 2017-10-24

Total Pages: 113

ISBN-13: 135140007X

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There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors. Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.

Consumer Behaviour and Sustainable Fashion Consumption
Consumer Behaviour and Sustainable Fashion Consumption

Author: Subramanian Senthilkannan Muthu

Publisher: Springer

Published: 2018-06-21

Total Pages: 101

ISBN-13: 9811312656

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This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.

Sustainable Consumption and the Attitude-Behavior Gap. Drivers and Barriers
Sustainable Consumption and the Attitude-Behavior Gap. Drivers and Barriers

Author: Bea Alexandra Wintschnig

Publisher: GRIN Verlag

Published: 2020-10-30

Total Pages: 80

ISBN-13: 3960959141

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Adolescents around the globe are demonstrating for a sustainable future. Businesses, too, increasingly embrace the idea of sustainable economic activities. Sustainability has evolved from a niche topic into a mainstream one. Nevertheless, there still is a discrepancy between people’s attitudes toward sustainable practices and the extent to which they actually act on them. Which drivers and barriers of sustainable consumption exist? What are the reasons for the attitude-behavior gap? Bea Alexandra Wintschnig discusses the necessity of sustainable consumption patterns in practice as a key enabler of a general sustainable development. The variety of identified factors can broadly be subdivided into two categories: individual-related and environmental determinants. The former includes socio- demographics, personal characteristics and value orientation. The environmental determinants comprise product, service or behavior-related factors, such as cost of consumption or stereotypes of sustainable products. Bea Alexandra Wintschnig explains why people seem to talk more about environmental protection than they actually do for it. In this book: - Climate protection; - Sustainability; - Corporate Social Responsibility; - Self-efficacy; - society

Enhancing Purchase Intentions Towards Sustainability
Enhancing Purchase Intentions Towards Sustainability

Author: Sivapalan Achchuthan

Publisher:

Published: 2017

Total Pages: 0

ISBN-13:

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This study directed towards green consumerism in the Sri Lankan context. The Topic is new and considered as the emerging one in the marketing paradigm. Meanwhile, this study focuses on examining the purchase intention under the concept of green consumerism among young consumers in the Sri Lankan stand point. Four antecedents as environmental attitude, perceived consumer effectiveness, health consciousness and social influence are incorporated in to the proposed model. Rigorous statistical technique like Structural Equation Modelling is utilized to test the main research hypotheses. This study finds that environment attitude, perceived consumer effectiveness, and health consciousness significantly influence the green purchase intention. In contrast, this study observes that social influence does not significantly influence the green purchase intention. In addition, Young consumers in Sri Lankan perspective have a favourable mind set towards green purchase. Therefore, green marketers have potential opportunity to capture the market from young consumers in Sri Lanka. In practice, marketers of the green products may focus on marketing communication by using the themes like “environmental safety, environmental protection, recycling & reusing and healthy life” to induce the young consumers towards green products. To this end, Governmental bodies and policy makers should draft the specific policy to induce the green consumerism in Sri Lankan Stand point. This may be the green signal to the sustainable development which is prosperous.

Inspiring Green Consumer Choices
Inspiring Green Consumer Choices

Author: Michael E. Smith

Publisher: Kogan Page Publishers

Published: 2021-09-03

Total Pages: 233

ISBN-13: 1398601012

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While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases. These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.