Read and Download eBook Full
Author: Klaus Weiermair
Publisher: Psychology Press
Published: 2004
Total Pages: 396
ISBN-13: 9780789021038
DOWNLOAD EBOOKAn essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior and mobility to help you forecast future consumer needs.
Author: Feng, Jiuguang
Publisher: IGI Global
Published: 2015-04-30
Total Pages: 424
ISBN-13: 1466685662
DOWNLOAD EBOOKAs the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.
Author: Anthony S. Travis
Publisher: CABI
Published: 2011
Total Pages: 356
ISBN-13: 9781845937430
DOWNLOAD EBOOKProviding a wide range of case studies in sustainable tourism planning, this authoritative work presents cases at both international and national levels as well as on a regional, sub-regional, urban, local and site scale. Drawing on the author's world-wide experience and with contributions from professionals in the field, this book takes a comparative approach relating to different economic, political and temporal dimensions, examining established initiatives both in the context of the standards of the time and from a modern perspective looking back. With an emphasis on sustainability, this un.
Author: Nedelea, Alexandru-Mircea
Publisher: IGI Global
Published: 2016-01-07
Total Pages: 345
ISBN-13: 1466697628
DOWNLOAD EBOOKTourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Author: A.J. Veal
Publisher: Pearson UK
Published: 2017-12-19
Total Pages: 564
ISBN-13: 1292217863
DOWNLOAD EBOOKNow in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’ Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this edition The fifth edition has been fully updated throughout and includes additional material on: Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.
Author: Kenneth F. Hyde
Publisher: Emerald Group Publishing
Published: 2012-06-26
Total Pages: 583
ISBN-13: 1780527438
DOWNLOAD EBOOKThis international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.
Author: Androniki Kavoura
Publisher: Springer Nature
Published: 2020-03-09
Total Pages: 1074
ISBN-13: 3030361268
DOWNLOAD EBOOKThis book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Author: Alejandra Zuccoli
Publisher: Springer Nature
Published: 2023-01-01
Total Pages: 135
ISBN-13: 303121580X
DOWNLOAD EBOOKThis book discusses how pleasure, as an emotional motivation, can play a leading role in improving the learning of new cognitive skills and abilities. Set in a research center orientated to innovate educative techniques for optimizing the learning process, this case study is focusing on the power of pleasure (joy) as a strategy to better the standard education systems in Argentina and beyond. This editorial project is based on an efficient experiment known as “PANCOE” where pre-graduate students of tourism bachelor at the University of Palermo, Argentina, were subject to different pleasurable experiences mainly marked by eating, tasting dishes and non-alcohol drinks while cooking and kneading bread pieces. PANCOE aims to integrate students' senses with their emotions, academic performance, and digital platforms. PANCOE devotes efforts to transforming negative feelings like fear into positive ones like joy. As an outcome, students who had taken part in PANCOE not only obtained higher degrees but also completed their studies with a bachelor's degree. Therefore, PANCOE situates as a promising and exciting tourism education method to better the academic performance of low-grade students in tourism and to bring creativity to the tourism classroom for all students.
Author:
Publisher:
Published: 1990
Total Pages: 552
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Department of Transportation
Publisher:
Published: 1990
Total Pages: 552
ISBN-13:
DOWNLOAD EBOOKProvided is an overview of the Nation's transportation system which identifies future investments required to maintain and develop its infrastructure. The contents of this study were used in support of the National Transportation Policy Statement, issued by the Department of Transportation during March 1990. It is organized around a framework in which transportation is viewed as an integral part of our socioeconomic system. The future development of transportation will be influenced by the same factors affecting the rest of the system, namely, demographic changes, the future course of the economy, the energy supply, and preservation of the environment.
