This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to these any one sample industry consumer behavioral economic challenges to aim to let any reader to judge whether how to choose the solvable method is better. In, conclusion, this book can provide sample industries to let students to learn how to behavioral economy method to predict consumer behaviors. Research question: How to raise consumers' consumption desire? In Behavioral economics part, it can provide more realistic psychological foundations. This book is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision. It divides part one and part two and part three and part four. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision.
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
This book is designed to help students organize their thinking about psychology at a conceptual level. The focus on behaviour and empiricism has produced a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. The beginning of each section includes learning objectives; throughout the body of each section are key terms in bold followed by their definitions in italics; key takeaways, and exercises and critical thinking activities end each section.
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
What kinds of services or products are most influenced to consumer behavioral change by time pressure? Can time pressure factor influence more preference to other factors, such as age, culture, income level, habitual shopping, family or friend relationship etc. factors to influence consumer behavioral choice to these kinds of services or products in consumption market? I shall indicate some kinds of services or products consumption models to explain how time pressure can influence consumers to choose to consume its services or buy its products. Firstly, for theme park entertainment industry example, has it time pressure to cause any theme park visitors, e.g. Walt Disney entertainment theme park to influence them to feel time pressure to enjoy their emotions to play any entertainment machine facilities and it brings negative emotion to choose the entertainment theme park entertainment consumption activities. For Walt Disney entertainment theme park example, every visitor needs to pay a fixed ticket fee to enter Disney theme park. So, however, he/she chooses to play how many number of entertainment activities facilities, e.g. only one entertainment playing facility, or more than one entertainment playing facilities. The Disney visitor needs to pay the same ticket fee to enter Disney. So, it will cause the visitors feel unfair , they do not choose to play any entertainment facilities or play only less number of entertainment facilities. Because they need to pay the same ticket price to same to the visitors, who choose to play many entertainment facilities number in Disney. So, it brings this question: Does the Disney visitor feel time pressure when he/she chooses to play many number of entertainment facilities , but he/she will not enjoy to carry on other activities in Disney, e.g. shopping, visiting cinema to watch movies, walking around the whole Disney anywhere to view scene activities. Because US Disney entertainment theme park is very large . It has not only entertainment facilities to attract visitors to play. It has many places are value to visitors to visit or enjoy the other free charge entertainment activities , such as visiting Disney gardens, visiting ocean park, visiting Disney cinema to watch free movies, view scene or seeing free charge ocean animal performance shows , going to Disney shopping centers to shopping, visiting Disney library to read books, visiting Disney ocean park to view different kinds of beautiful fishes non-entertainment machine facility playing activities. All of these activities are value to any Disney visitors to choose to play or visit, instead of entertainment machine facilities activities. So, if one visitor hopes only to spend one day in US Walt Disney entertainment theme park. He/she will feel hurry to choose to play any machine entertainment facilities, or he/she won't choose any machine entertainment facilities to play in Disney because he/she also hopes to play other non-machine entertainment facilities activities, e.g. visiting garden, visiting ocean park, visiting library, visiting cinema to watch free movies, visiting garden to play free charge boats water entertainment activities, watching ocean animal show performance etc. different kinds of entertainment activities, even walking around anywhere fun and excite places in Disney theme park. Hence, the Disney visitor will feel time pressure to choose either playing any kinds of entertainment machine facilities to play.
This book integrates two related fields of study, learning and expertise, as they have been applied to consumer behavior. The first part of the book focuses on two central hypotheses that are seldom explicitly endorsed or rejected. In the normal course of everyday life, consumers become increasingly familiar with the products and service that they use. Possibly, over time people learn from these experiences and gain true expertise in a variety of product domains. Thus, the first hypothesis that increased familiarity leads to increased expertise: learning from experience (H1). Second, it seems reasonable that as expertise increases, people become more efficient consumers: increased consumer welfare (H2). The authors’ analyses reveal that these hypotheses are often, but not always supported, and sometimes opposite results obtain. The remaining parts of the book provide systematic reviews of the theories, methods, and applications that have been prominent in research on consumer learning and expertise.
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
