Online Consumer Psychology
Online Consumer Psychology

Author: Curtis P. Haugtvedt

Publisher: Psychology Press

Published: 2005-03-23

Total Pages: 685

ISBN-13: 1135608105

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Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Utilizing Consumer Psychology in Business Strategy
Utilizing Consumer Psychology in Business Strategy

Author: Dalgic, Tevfik

Publisher: IGI Global

Published: 2018-04-13

Total Pages: 337

ISBN-13: 1522534490

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Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Handbook of Consumer Psychology
Handbook of Consumer Psychology

Author: Curtis P. Haugtvedt

Publisher: Psychology Press

Published: 2018-12-07

Total Pages: 1784

ISBN-13: 1136676201

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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Consumer Psychology
Consumer Psychology

Author: Jansson-Boyd

Publisher: McGraw-Hill Education (UK)

Published: 2010-01-01

Total Pages: 274

ISBN-13: 033523979X

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Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

Leveraging Consumer Behavior and Psychology in the Digital Economy
Leveraging Consumer Behavior and Psychology in the Digital Economy

Author: Suki, Norazah Mohd

Publisher: IGI Global

Published: 2020-06-26

Total Pages: 299

ISBN-13: 1799830438

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With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Consumer Psychology for Marketing
Consumer Psychology for Marketing

Author: G. R. Foxall

Publisher:

Published: 1994

Total Pages: 268

ISBN-13:

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The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

Handbook of Consumer Psychology
Handbook of Consumer Psychology

Author: Curtis P. Haugtvedt

Publisher: Routledge

Published: 2018-12-07

Total Pages: 1257

ISBN-13: 113667621X

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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Consumer Psychology of Tourism, Hospitality, and Leisure
Consumer Psychology of Tourism, Hospitality, and Leisure

Author: Arch G. Woodside

Publisher: CABI

Published: 2001

Total Pages: 370

ISBN-13: 9780851998961

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This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. The reports have been arranged into five major compartments.

Consumer Psychology: A Study Guide to Qualitative Research Methods
Consumer Psychology: A Study Guide to Qualitative Research Methods

Author: Paul M.W. Hackett

Publisher: Verlag Barbara Budrich

Published: 2016-04-18

Total Pages: 168

ISBN-13: 3847408917

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Consumer Psychology 2e
Consumer Psychology 2e

Author: Cathrine Jansson-Boyd

Publisher: McGraw-Hill Education (UK)

Published: 2019-08-02

Total Pages: 338

ISBN-13: 0335247970

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• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: • Memory and learning • Perception and attention • Emotions • Decision making • Motivation • Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as: • Motives for and consequences of sharing in a social media environment • Online gaming and online customized advertising • Sustainable consumption and how to increase it Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.