The B2B Social Media Book
The B2B Social Media Book

Author: Kipp Bodnar

Publisher: John Wiley & Sons

Published: 2011-12-20

Total Pages: 216

ISBN-13: 1118214307

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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Lead
Lead

Author: Paul David Tripp

Publisher: Crossway

Published: 2020-08-24

Total Pages: 239

ISBN-13: 1433567660

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The church is experiencing a leadership crisis. What can we do to prevent pastors from leaving the ministry? For every celebrity pastor exiting the ministry in the spotlight, there are many more lesser-known pastors leaving in the shadows. Pastor and best-selling author Paul David Tripp argues that lurking behind every pastoral failure is the lack of a strong leadership community. Tripp draws on his decades of ministry experience to give churches twelve gospel principles necessary to combat this leadership crisis. Each of these principles, built upon characteristics such as humility, dependency, and accountability, will enable new and experienced leaders alike to focus their attention on the ultimate leadership model: the gospel.

Danbi Leads the School Parade
Danbi Leads the School Parade

Author: Anna Kim

Publisher: Penguin

Published: 2020-07-07

Total Pages: 21

ISBN-13: 0451478916

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An Asian/Pacific American Award for Literature Honor Book Meet Danbi, the new girl at school! Danbi is thrilled to start her new school in America. But a bit nervous too, for when she walks into the classroom, everything goes quiet. Everyone stares. Danbi wants to join in the dances and the games, but she doesn't know the rules and just can't get anything right. Luckily, she isn't one to give up. With a spark of imagination, she makes up a new game and leads her classmates on a parade to remember! Danbi Leads the School Parade introduces readers to an irresistible new character. In this first story, she learns to navigate her two cultures and realizes that when you open your world to others, their world opens up to you.

Do Lead
Do Lead

Author: Les McKeown

Publisher: Chronicle Books

Published: 2019-02-26

Total Pages: 0

ISBN-13: 9781452174969

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For those who dream of starting their own company, influencing decision-making, or expertly managing a team, here is an easy-to-follow guide to all aspects of leadership. Author Les McKeown draws on his decades of experience as a CEO and leadership consultant to deliver expert advice on what it takes to be a visionary leader, blending practical advice with illuminating examples from a range of industries. Encouraging and empowering, Do Lead is an essential tool on the path to becoming a great leader.

From Reads to Leads
From Reads to Leads

Author: Kateryna Abrosymova

Publisher: Kateryna Abrosymova

Published: 2021-05-15

Total Pages: 331

ISBN-13:

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Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads. If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read? From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel. The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust. You'll discover: How to understand what your readers need and how to write content that appeals to them How to get the desired response from your readers and move them down the marketing funnel How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey How to creatively turn your content into a story with a three-act structure How to write an outline that focuses your writing and kills your procrastination What makes writing clear and simple How to express your brand’s personality and make your writing recognizable What makes content readable, and how to get your readers to stay with you till the end The writer’s role in the content writing process, and how you should approach content collaborations How you should react when your work is ripped to shreds From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should. Website: https://www.readstoleads.com/

When Everyone Leads
When Everyone Leads

Author: Ed O'Malley

Publisher:

Published: 2023-01-31

Total Pages: 0

ISBN-13: 9781885167903

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This book is not about leadership, at least in the way we normally think about it. Leadership is not about position, or authority. It's not about big speeches or grand visions. Leadership is engaging others to solve daunting challenges. Those challenges appear in our professional lives, in our communities, our families--and they seem unsolvable, beyond our ability to see what needs to be done or outside our capacity to make the changes needed. They are not. Because, leadership is an activity--small actions taken in moments of opportunity. And as you start to look around, you can begin to see more of those moments, seize the opportunity in those moments. Most importantly, you can help others see those opportunities too. That's why everyone can lead and the real power to solve our most important challenges is when everyone leads.

Lead
Lead

Author: Gary Burnison

Publisher: John Wiley & Sons

Published: 2013-07-29

Total Pages: 224

ISBN-13: 1118750799

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Lead is a different kind of book. Rather than being the “last word” on leading others, it is meant to be the “first word”—an invitation to the reader to reflect on what the leadership journey means to each and every individual. At its core, Lead will benefit anyone who seeks to inspire, influence, or lead others, whether they are coaches, teachers, pastors, community organizers, politicians—or are in the C-suite. Lead offers an exploration of the essential elements of leadership, which author Gary Burnison defines as: purpose, strategy, people, measure, empower, reward, anticipate, navigate, communicate, listen, and learn—all of which culminate in leading. Instead of taking the left-brain approach of “paradigm shifts” and “leadership models,” the author focuses on right-brain constants such as emotional connection, compassion, focusing on others, humility, and managing oneself. Lead readers will find inspiring stories, easy to digest analogies, reflective exercises and evocative images meant to give them pause, draw them in, and encourage introspection.

Where the Road Leads Us
Where the Road Leads Us

Author: Robin Reul

Publisher: Sourcebooks, Inc.

Published: 2021-04-06

Total Pages: 222

ISBN-13: 149263526X

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"A beautiful, tender and thoughtful meditation on finding your way."—Nicola Yoon, #1 New York Times bestselling author of Everything, Everything and The Sun Is Also a Star A heartfelt and hilarious adventure about two teens trying to find their way, for fans of Jennifer Niven and Nicola Yoon. Jack is on the verge of leaving for college, but before he does, he wants to track down his estranged brother, Alex and find some closure in the wake of their father's death. Meanwhile, Hallie has just found out some upsetting news about a friend in Oregon, and she has a small window to go see him before it's too late. Jack and Hallie are practically strangers. They shared a class together years ago and haven't seen each other since, though they have more in common than they'd ever imagine. And when fate puts them into the same rideshare to the bus terminal, it kicks off an unconventional and hysterical adventure that may lead them to their own true selves...and maybe to each other. Additional praise for Where the Road Leads Us: "A lovely, compassionate, and compulsive read."—Kathleen Glasgow, New York Times bestselling author of Girl in Pieces and How to Make Friends with the Dark "A soul-filling, raw, love song of a novel."—Jennifer Niven, #1 New York Times bestselling author of All the Bright Places "Propels you through a heartfelt adventure. I couldn't put it down."—Jeff Garvin, author of Lambda Literary Award finalist Symptoms of Being Human "Anyone who has faced loss and uncertainty in their life will relate to this emotionally honest, hopeful book."—Misa Sugiura, author of It's Not Like It's a Secret and This Time Will Be Different "A tender and heartfelt read with an ending both hopeful and sincere, and readers will happily share the ride."—BCCB "A feel-good story with depth."—Kirkus Reviews Also by Robin Reul: My Kind of Crazy

Everyone Leads
Everyone Leads

Author: Paul Schmitz

Publisher: John Wiley & Sons

Published: 2011-11-09

Total Pages: 341

ISBN-13: 1118120744

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Based on a proven leadership model, Everybody Leads shows how leadership can be found in uncommon places and reveals how to inspire and cultivate the leadership of those focused on social change. It shows how to take responsibility to work with developing leaders to make a difference and outlines the five key leadership values. Sponsored by Public Allies, the book helps leaders to connect across cultures, facilitate collaborative action, recognize and mobilize all of a community's assets, continuously learn, and be accountable to those they work with and those they serve. Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.