Le plan de communication

Le plan de communication

Author: Bernard Dagenais

Publisher: Presses Université Laval

Published: 1998

Total Pages: 376

ISBN-13: 9782763775999

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Rassemble les principes qui doivent guider toute démarche visant à réaliser un plan de communication. Présente les étapes à suivre pour réaliser un tel plan.


Le plan de communication. L’art de séduire ou de convaincre les autres

Le plan de communication. L’art de séduire ou de convaincre les autres

Author: Bernard Dagenais

Publisher: Presses de l'Université Laval

Published: 2017-07-27T00:00:00-04:00

Total Pages: 372

ISBN-13: 2763705995

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Une entreprise - que ce soit un gouvernement, une association, une industrie, une organisation, une personne ou une cause - doit s'adapter au public ou chercher à l'influencer. Dans un cas comme dans l'autre, elle veut séduire ou convaincre le public qu'elle vise, lui démontrer le bien-fondé de ses décisions, l'inciter à acheter son produit, à adhérer à son idée, à partager ses objectifs. Lorsqu'une entreprise dépend du nombre d'unités qu'elle vend, du nombre d'adhérents qu'elle recrute, la communication n'est plus seulement un outil de gestion, elle devient un instrument de survie. Le plan de communication permet de répondre à quatre questions : - quelle est la situation actuelle ? - quels changements sont désirables et possibles ? - comment provoquer ces changements ? - comment savoir si nous avons atteint nos objectifs ? Ce livre rassemble les principes qui doivent guider toute démarche visant à réaliser un plan de communication et présente les étapes à suivre pour concevoir un tel plan : - les notions de base sur la communication et la façon dont elle s'établit dans une entreprise ; - le mandat qui doit constituer le point de départ d'un plan ; - l'analyse de la situation et le diagnostic ; - les objectifs ; - le public cible ; - la définition de l'axe de communication ; - l'exploration et le choix des stratégies de communication ; - le choix des techniques, médias et supports ; - la conception des messages ; - le budget et le calendrier ; - l'évaluation ; - la présentation du plan de communication.


Election Observation and Democratization in Africa

Election Observation and Democratization in Africa

Author: NA NA

Publisher: Springer

Published: 2016-04-30

Total Pages: 334

ISBN-13: 1349623288

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This book offers an authoritative study of election observation in Africa and its relation with democratization processes. Election observation is a hotly debated issue in contemporary international relations and in political science. It is seen by donor- countries and the international community as a means to enhance democratization, but has been controversial with regard to the `mandates' of the observers, the cases of its misappropriation by authoritarian governments and its masking of other donor-country interests. The book addresses fundamental issues of elections and democrat-ization in Africa, evaluation policies and implementation, as well as the historical backgrounds. A range of case studies leads to new interpretations, which challenge previous empiricist accounts of election observation in Africa. Greater attention to historical and cultural context is required than has been present in previous, somewhat prescriptive accounts. An interdisciplinary approach gives fair coverage of the historical, political and cultural issues involved in elections and election observation in Africa. Key examples of the interface between election observation and democratization processes in various important countries in Africa are presented, linking an analysis of policies and practice. The book contributes to topical debates on the dilemmas and challenges of 'good governance' and on the varieties of democracy as a global phenomenon.


Connecting Grammaticalisation

Connecting Grammaticalisation

Author: Jens Nørgård-Sørensen

Publisher: John Benjamins Publishing

Published: 2011

Total Pages: 362

ISBN-13: 9027215758

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Grammar is seen as a complex sign system, and, as a consequence, grammatical change always comprises semantic change. The book introduces the concept of connecting grammaticalisation to describe the formation, restructuring and dismantling of such complex paradigms. It offers a broad general discussion of theoretical issues and three case studies


Uranie

Uranie

Author: Camille Flammarion

Publisher: Createspace Independent Pub

Published: 2012-07-30

Total Pages: 216

ISBN-13: 9781478269533

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I WAS seventeen. She was called Uranie. Was Uranie, then, a young girl, fair, with blue eyes, innocent, but eager for knowledge? No, she was simply what she has always been, one of the nine muses; she who presided over astronomy, and whose celestial glance animated and directed the spheral choir; she was the heavenly idea hovering above earthly dullness; she had neither the palpitating flesh, nor the heart whose pulsations can be transmitted through space, nor the soft warmth of humanity; but she existed, nevertheless, in a sort of ideal world, superior to humanity, and always pure; and yet she was human enough in name and form to produce in the soul of a youth a vivid and profound impression; to awaken in that soul an undefined and undefinable sentiment of admiration: almost of love.


Children in the Global Sex Trade

Children in the Global Sex Trade

Author: Julia O'Connell Davidson

Publisher: Polity

Published: 2005-03-11

Total Pages: 186

ISBN-13: 0745629288

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An account of the many and varied ways in which children become involved in the sex trade, this work presents the global political and economic inequalities that underpin children's exploitation.


Your Mindful Compass

Your Mindful Compass

Author: Andrea Maloney Schara

Publisher:

Published: 2013-12-01

Total Pages: 318

ISBN-13: 9780615928791

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"Your Mindful Compass" takes us behind the emotional curtain to see the mechanisms regulating individuals in social systems. There is great comfort and wisdom in knowing we can increase our awareness to manage the swift and ancient mechanisms of social control. We can gain greater flexibility by seeing how social controls work in systems from ants to humans. To be less controlled by others, we learn how emotional systems influence our relationship-oriented brain. People want to know what goes on in families that give rise to amazing leaders and/or terrorists. For the first time in history we can understand the systems in which we live. The social sciences have been accumulating knowledge since the early fifties as to how we are regulated by others. S. Milgram, S. Ashe, P. Zimbardo and J. Calhoun, detail the vulnerability to being duped and deceived and the difficulty of cooperating when values differ. Murray Bowen, M.D., the first researcher to observe several live-in families, for up to three years, at the National Institute of Mental Health. Describing how family members overly influence one another and distribute stress unevenly, Bowen described both how symptoms and family leaders emerge in highly stressed families. Our brain is not organized to automatically perceive that each family has an emotional system, fine-tuned by evolution and "valuing" its survival as a whole, as much as the survival of any individual. It is easier to see this emotional system function in ants or mice but not in humans. The emotional system is organized to snooker us humans: encouraging us to take sides, run away from others, to pressure others, to get sick, to blame others, and to have great difficulty in seeing our part in problems. It is hard to see that we become anxious, stressed out and even that we are difficult to deal with. But "thinking systems" can open the doors of perception, allowing us to experience the world in a different way. This book offers both coaching ideas and stories from leaders as to strategies to break out from social control by de-triangling, using paradoxes, reversals and other types of interruptions of highly linked emotional processes. Time is needed to think clearly about the automatic nature of the two against one triangle. Time and experience is required as we learn strategies to put two people together and get self outside the control of the system. In addition, it takes time to clarify and define one's principles, to know what "I" will or will not do and to be able to take a stand with others with whom we are very involved. The good news is that systems' thinking is possible for anyone. It is always possible for an individual to understand feelings and to integrate them with their more rational brains. In so doing, an individual increases his or her ability to communicate despite misunderstandings or even rejection from important others. The effort involved in creating your Mindful Compass enables us to perceive the relationship system without experiencing it's threats. The four points on the Mindful Compass are: 1) Action for Self, 2) Resistance to Forward Progress, 3) Knowledge of Social Systems and the 4) The Ability to Stand Alone. Each gives us a view of the process one enters when making an effort to define a self and build an emotional backbone. It is not easy to find our way through the social jungle. The ability to know emotional systems well enough to take a position for self and to become more differentiated is part of the natural way humans cope with pressure. Now people can use available knowledge to build an emotional backbone, by thoughtfully altering their part in the relationship system. No one knows how far one can go by making an effort to be more of a self-defined individual in relationships to others. Through increasing emotional maturity, we can find greater individual freedom at the same time that we increase our ability to cooperate and to be close to others.


Economic Fallacies

Economic Fallacies

Author: Frederic Bastiat

Publisher: Simon Publications

Published: 2001-08-16

Total Pages: 0

ISBN-13: 9781931541022

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This book, written by the celebrated nineteenth century French economist propagating free trade, reads as it was written yesterday.


Restavec

Restavec

Author: Jean-Robert Cadet

Publisher: University of Texas Press

Published: 2009-09-15

Total Pages: 241

ISBN-13: 0292783477

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This inspiring memoir recounts a man’s harrowing journey from unpaid child labor in Haiti to a successful life in the United States. African slaves in Haiti emancipated themselves from French rule in 1804 and created the first independent black republic in the Western Hemisphere. But they reinstituted slavery for the most vulnerable members of Haitian society—the children of the poor—by using them as unpaid servants to the wealthy. These children were—and still are—restavecs, a French term whose literal meaning of "staying with" disguises the unremitting labor, abuse, and denial of education that characterizes the children's lives. In this memoir, Jean-Robert Cadet recounts the harrowing story of his youth as a restavec, as well as his inspiring climb to middle-class American life. He vividly describes what it was like to be an unwanted illegitimate child "staying with" a well-to-do family whose physical and emotional abuse was sanctioned by Haitian society. He also details his subsequent life in the United States, where, despite American racism, he put himself through college and found success in the Army, in business, and finally in teaching.