Becoming America's Playground

Becoming America's Playground

Author: Larry D. Gragg

Publisher: University of Oklahoma Press

Published: 2019-08-29

Total Pages: 404

ISBN-13: 0806165537

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In 1950 Las Vegas saw a million tourists. In 1960 it attracted ten million. The city entered the fifties as a regional destination where prosperous postwar Americans could enjoy vices largely forbidden elsewhere, and it emerged in the sixties as a national hotspot, the glitzy resort city that lights up the American West today. Becoming America’s Playground chronicles the vice and the toil that gave Las Vegas its worldwide reputation in those transformative years. Las Vegas’s rise was no happy accident. After World War II, vacationing Americans traveled the country in record numbers, making tourism a top industry in such states as California and Florida. The Las Vegas Chamber of Commerce saw its chance and developed a plan to capitalize on the town’s burgeoning reputation for leisure. Las Vegas pinned its hopes for the future on Americans’ need for escape. Transforming a vice city financed largely by the mob into a family vacation spot was not easy. Hotel and casino publicists closely monitored media representations of the city and took every opportunity to stage images of good, clean fun for the public—posing even the atomic bomb tests conducted just miles away as an attraction. The racism and sexism common in the rest of the nation in the era prevailed in Las Vegas too. The wild success of Frank Sinatra’s Rat Pack performances at the Sands Hotel in 1960 demonstrated the city’s slow progress toward equality. Women couldn’t work as dealers in Las Vegas until the 1970s, yet they found more opportunities for well-paying jobs there than many American women could find elsewhere. Gragg shows how a place like the Las Vegas Strip—with its glitz and vast wealth and its wildly public consumption of vice—rose to prominence in the 1950s, a decade of Cold War anxiety and civil rights conflict. Becoming America’s Playground brings this pivotal decade in Las Vegas into sharp focus for the first time.


The Strip

The Strip

Author: Stefan Al

Publisher: MIT Press

Published: 2017-03-03

Total Pages: 267

ISBN-13: 026203574X

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The transformations of the Strip—from the fake Wild West to neon signs twenty stories high to “starchitecture”—and how they mirror America itself. The Las Vegas Strip has impersonated the Wild West, with saloon doors and wagon wheels; it has decked itself out in midcentury modern sleekness. It has illuminated itself with twenty-story-high neon signs, then junked them. After that came Disney-like theme parks featuring castles and pirates, followed by replicas of Venetian canals, New York skyscrapers, and the Eiffel Tower. (It might be noted that forty-two million people visited Las Vegas in 2015—ten million more than visited the real Paris.) More recently, the Strip decided to get classy, with casinos designed by famous architects and zillion-dollar collections of art. Las Vegas became the “implosion capital of the world” as developers, driven by competition, got rid of the old to make way for the new—offering a non-metaphorical definition of “creative destruction.” In The Strip, Stefan Al examines the many transformations of the Las Vegas Strip, arguing that they mirror transformations in America itself. The Strip is not, as popularly supposed, a display of architectural freaks but representative of architectural trends and a record of social, cultural, and economic change. Al tells two parallel stories. He describes the feverish competition of Las Vegas developers to build the snazziest, most tourist-grabbing casinos and resorts—with a cast of characters including the mobster Bugsy Siegel, the eccentric billionaire Howard Hughes, and the would-be political kingmaker Sheldon Adelson. And he views the Strip in a larger social context, showing that it has not only reflected trends but also magnified them and sometimes even initiated them. Generously illustrated with stunning color images throughout, The Strip traces the many metamorphoses of a city that offers a vivid projection of the American dream.


Las Vegas

Las Vegas

Author: Eugene P. Moehring

Publisher: University of Nevada Press

Published: 2005-03-16

Total Pages: 354

ISBN-13: 0874176476

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The meteoric rise of Las Vegas from a remote Mormon outpost to an international entertainment center was never a sure thing. In its first decades, the town languished, but when Nevada legalized casino gambling in 1931, Las Vegas met its destiny. This act—combined with the growing popularity of the automobile, cheap land and electricity, and changing national attitudes toward gambling—led to the fantastic casinos and opulent resorts that became the trademark industry of the city and created the ambiance that has made Las Vegas an icon of pleasure. This volume celebrates the city’s unparalleled growth, examining both the development of its gaming industry and the creation of an urban complex that over two million people proudly call home. Here are the colorful characters who shaped the city as well as the political, business, and civic decisions that influenced its growth. The story extends chronologically from the first Paiute people to the construction of the latest megaresorts, and geographically far beyond the original township to include the several municipalities that make up today’s vast metropolitan Las Vegas area.


Flickering Light

Flickering Light

Author: Christoph Ribbat

Publisher: Reaktion Books

Published: 2013-07-15

Total Pages: 226

ISBN-13: 178023127X

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Without neon, Las Vegas might still be a sleepy desert town in Nevada and Times Square merely another busy intersection in New York City. Transformed by the installation of these brightly colored signs, these destinations are now world-famous, representing the vibrant heart of popular culture. But for some, neon lighting represents the worst of commercialism. Energized by the conflicting love and hatred people have for neon, Flickering Light explores its technological and intellectual history, from the discovery of the noble gas in late nineteenth-century London to its fading popularity today. Christoph Ribbat follows writers, artists, and musicians—from cultural critic Theodor Adorno, British rock band the Verve, and artist Tracey Emin to Vladimir Nabokov, Langston Hughes, and American country singers—through the neon cities in Europe, America, and Asia, demonstrating how they turned these blinking lights and letters into metaphors of the modern era. He examines how gifted craftsmen carefully sculpted neon advertisements, introducing elegance to modern metropolises during neon’s heyday between the wars followed by its subsequent popularity in Las Vegas during the 1950s and '60s. Ribbat ends with a melancholy discussion of neon’s decline, describing how these glowing signs and installations came to be seen as dated and characteristic of run-down neighborhoods. From elaborate neon lighting displays to neglected diner signs with unlit letters, Flickering Light tells the engrossing story of how a glowing tube of gas took over the world—and faded almost as quickly as it arrived.


Las Vegas 2007

Las Vegas 2007

Author: Sarah Sper

Publisher: Fodors Travel Publications

Published: 2006-09-07

Total Pages: 322

ISBN-13: 1400017092

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Presents a travel guide to Las Vegas, providing recommendations on hotels, restaurants, shopping, local transportation, sights of interest, and nightlife.


The Size of the Risk

The Size of the Risk

Author: Leisl Carr Childers

Publisher: University of Oklahoma Press

Published: 2015-10-09

Total Pages: 329

ISBN-13: 0806152532

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The Great Basin, a stark and beautiful desert filled with sagebrush deserts and mountain ranges, is the epicenter for public lands conflicts. Arising out of the multiple, often incompatible uses created throughout the twentieth century, these struggles reveal the tension inherent within the multiple use concept, a management philosophy that promises equitable access to the region’s resources and economic gain to those who live there. Multiple use was originally conceived as a way to legitimize the historical use of public lands for grazing without precluding future uses, such as outdoor recreation, weapons development, and wildlife management. It was applied to the Great Basin to bring the region, once seen as worthless, into the national economic fold. Land managers, ranchers, mining interests, wilderness and wildlife advocates, outdoor recreationists, and even the military adopted this ideology to accommodate, promote, and sanction a multitude of activities on public lands, particularly those overseen by the Bureau of Land Management. Some of these uses are locally driven and others are nationally mandated, but all have exacted a cost from the region’s human and natural environment. In The Size of the Risk, Leisl Carr Childers shows how different constituencies worked to fill the presumed “empty space” of the Great Basin with a variety of land-use regimes that overlapped, conflicted, and ultimately harmed the environment and the people who depended on the region for their livelihoods. She looks at the conflicts that arose from the intersection of an ever-increasing number of activities, such as nuclear testing and wild horse preservation, and how Great Basin residents have navigated these conflicts. Carr Childers’s study of multiple use in the Great Basin highlights the complex interplay between the state, society, and the environment, allowing us to better understand the ongoing reality of living in the American West.


Feeling Lucky

Feeling Lucky

Author: Paul Franke

Publisher: Springer Nature

Published: 2023-07-13

Total Pages: 264

ISBN-13: 3031330951

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Monte Carlo and Las Vegas have become synonymous with casino gambling. Both destinations featured it as part of a broad variety of leisure and consumption opportunities that normalized games of chance and created emotional atmospheres that supported the hedonistic aspects of gambling. Urban spaces and architecture were carefully designed to enable a rapid growth of the casino industry and produce experiences on previous unimaginable scale. Feeling Lucky, is a “making of story,” about cities which acquired a strange and captivating allure of mystery around them. It is more than a mere descriptive account, however. Combining urban history, the history of consumption, and sociological approaches it presents a compelling comparative history of Monte Carlo and the Las Vegas Strip between the 1860s and 1970s. Paul Franke takes the reader on a journey from arriving at the cities, through the carefully planned urban environments and into the famous casinos. The analysis follows the paths contemporary gamblers would have taken, right to the gambling tables and to the shifting gambling practices across a century. Franke shows that casino entrepreneurs succeeded in producing and selling gambling experiences by controlling spaces, adapt leisure practices and appeal to specific markets. Gamblers on the other hand regarded Monte Carlo and Las Vegas as places to engage in games of chance that would allow them to preserve their political, cultural, and moral identities.


The Agency

The Agency

Author: Frank Rose

Publisher: Frank Rose

Published: 1996

Total Pages: 580

ISBN-13: 9780887308079

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The story of the William Morris Agency is the stoyr of show business itself. Founded at the turn of the century, it stood as the premier agency in Hollywood for 80 years. With unvarnished descriptions of the board that runs William Morris and the needy and demanding stars they represent, The Agency is a compelling tale that lifts the curtain on the most intriguing business in Americ today. Photos.