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Author: Rani Rubdy
Publisher: A&C Black
Published: 2008-11-21
Total Pages: 243
ISBN-13: 184706423X
DOWNLOAD EBOOKA comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization.
Author: John E. Petrovic
Publisher: Routledge
Published: 2021-04-16
Total Pages: 194
ISBN-13: 1000372790
DOWNLOAD EBOOKThis volume seeks to add to our understanding of how language is constructed in late capitalist societies. Exploring the conceptual and theoretical underpinnings of the so-called "commodification of language" and its relationship to the notion of linguistic capital, the authors examine recent research that offers implications for language policy and planning. Bringing together an international group of scholars, this collection includes chapters that address whether or not language can rightly be referred to as a commodity and, if so, under what circumstances. The different theoretical foundations of understanding language as a resource with exchange value – whether as commodity or capital – have practical implications for policy writ large. The implications of the "commodification of language" in more empirical terms are explored, both in terms of how it affects language as well as language policy at more micro levels. This includes more specific policy arenas such as language in education policy or family language policies as well as the implications for individual identity construction and linguistic communities. With a conclusion written by leading scholar David Block, this is key reading for researchers and advanced students of critical sociolinguistics, language and economy, language and politics, language policy and linguistic anthropology within linguistics, applied linguistics, and language teacher education.
Author: William Simpson
Publisher: Taylor & Francis
Published: 2022-07-28
Total Pages: 232
ISBN-13: 1000612694
DOWNLOAD EBOOKCapital, Commodity, and English Language Teaching illustrates how the drive for profit in commercial ELT affects the manner in which language is taught. The book looks at education as a form of production, and asks how lessons are produced, and how the production of profit in addition to the production of the lesson affects the operation of educational institutions and their stakeholders. Simpson delivers a theoretically rigorous conception of capital and builds from this an investigation into how the circulation of capital for profit interrelates with the teaching of language. Simpson discusses ELT at both a global level, in discussion of the ELT industry in the UK, the US, Ireland, Canada, Japan, Spain, and transnationally online, as well as at a more local level, where finer detailed descriptions of the work-lives of those within the Japanese eikaiwa ELT industry are given. Drawing on a synthesis of Marxist and Bourdieusian theory, the book outlines a dialectical approach to understanding capital, and to understanding how the drive for profit and language education interrelate with one another. Simpson concludes by showing how such an approach might open up areas for further research in a number of contexts across the globe, as well as in light of the Covid-19 pandemic. Providing a model for addressing global issues of ELT, this book is of interest to advanced students, scholars and professionals within applied linguistics, TESOL, sociolinguistics, and linguistic anthropology, language economics and related areas.
Author: Gerlinde Mautner
Publisher: Palgrave Macmillan
Published: 2010-04-09
Total Pages: 0
ISBN-13: 9780230210608
DOWNLOAD EBOOKMarket forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sámi rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies.
Author: Joseph Sung-Yul Park
Publisher: Routledge
Published: 2013-05-02
Total Pages: 227
ISBN-13: 1136320466
DOWNLOAD EBOOKThe global spread of English both reproduces and reinforces oppressive structures of inequality. But such structures can no longer be seen as imposed from an imperial center, as English is now actively adopted and appropriated in local contexts around the world. This book argues that such conditions call for a new critique of global English, one that is sensitive to both the political economic conditions of globalization and speakers’ local practices. Linking Bourdieu’s theory of the linguistic market and his practice-based perspective with recent advances in sociolinguistics and linguistic anthropology, this book offers a fresh new critique of global English. The authors highlight the material, discursive, and semiotic processes through which the value of English in the linguistic market is constructed, and suggest possible policy interventions that may be adopted to address the problems of global English. Through its serious engagement with current sociolinguistic theory and insightful analysis of the multiple dimensions of English in the world, this book challenges the readers to think about what we need to do to confront the social inequalities that are perpetuated by the global spread of English
Author: Catherine Waters
Publisher: Ashgate Publishing, Ltd.
Published: 2008
Total Pages: 200
ISBN-13: 9780754655787
DOWNLOAD EBOOKFrom 1850 to 1859, Charles Dickens 'conducted' Household Words, a weekly miscellany intended to instruct and entertain predominantly middle-class readers. He filled the journal with articles about various commodities, many of which raise questions about how far society should go in permitting people to buy and sell goods and services.Although studies of Victorian commodity culture have tended to focus on the novel, scholarly interest in Victorian periodicals and material culture has been prompted by recognition of the major role the press played in disseminating knowledge and information about the proliferating world of goods. At the same time, periodicals like Household Words were themselves commodities that relied on their marketability for survival. This book provides a cultural study of the journal's representation of commodities that records the changing relationship between people and things exposed in the contributors' attempts to come to terms with the development of urban commodity culture at mid-century.
Author: Joseph Sung-Yul Park
Publisher: Walter de Gruyter
Published: 2009-04-07
Total Pages: 286
ISBN-13: 3110214075
DOWNLOAD EBOOKIn South Korea, English is a language of utmost importance, sought with an unprecedented zeal as an indispensable commodity in education, business, popular culture, and national policy. This book investigates how the status of English as a hegemonic language in South Korea is constructed through the mediation of language ideologies in local discourse. Adopting the framework of language ideology and its current developments, it is argued that English in Korean society is a subject of deep-rooted ambiguities, with multiple and sometimes conflicting ideologies coexisting within a tension-ridden discursive space. The complex ways in which these ideologies are reproduced, contested, and negotiated through specific metalinguistic practices across diverse sites ultimately contribute to a local realization of the global hegemony of English as an international language. Through its insightful analysis of metalinguistic discourse in language policy debates, cross-linguistic humor, television shows, and face-to-face interaction, The Local Construction of a Global Language makes an original contribution to the study of language and globalization, proposing an innovative analytic approach that bridges the gap between the investigation of large-scale global forces and the study of micro-level discourse practices.
Author: Marnie Holborow
Publisher: Routledge
Published: 2015-02-20
Total Pages: 161
ISBN-13: 1317512170
DOWNLOAD EBOOKLanguage and Neoliberalism examines the ways in which neoliberalism, or the ideology of market rule, finds expression in language. In this groundbreaking original study, Holborow shows at once the misleading character of ideological meaning and the underlying social reality from which that meaning emerges. In universities, it is now the norm to use terms like entrepreneurial and business partnerships. How have these terms become a core component of education and gained such force? Markets have become, metaphorically, a power in their own right. They now tell governments how to act and warn them against too much public spending. Post-crash, the capitalist market continues to be crisis-prone, and in that context the neoliberal ideology remains contested. Free of jargon and assuming no specialist knowledge, this book will strike a chord internationally by showing how neoliberal ideology has, literally, gone global in language. Drawing on Vološinov and Bakhtin, Williams and Gramsci, and introducing concepts from Marxist political economy, Language and Neoliberalism is essential reading for all interested in the intersection of linguistics/applied linguistics and politics.
Author: Terttu Nevalainen (linguiste)
Publisher: Oxford University Press
Published: 2016
Total Pages: 983
ISBN-13: 0190627883
DOWNLOAD EBOOKThis ambitious handbook takes advantage of recent advances in the study of the history of English to rethink the understanding of the field.
Author: David Block
Publisher: Routledge
Published: 2002-06-01
Total Pages: 208
ISBN-13: 1134546394
DOWNLOAD EBOOKThis book considers the issues globalization raises for second language learning and teaching. Block and Cameron's collection shows how, in an economy based on services and information, the linguistic skills of workers becomes increasingly important. New technologies make possible new kinds of language teaching, and language becomes an economic commodity with a value in the global marketplace. This has implications for how and why people learn languages, and for which languages they learn. Drawing together the various strands of the globalization debate, this rich and varied collection of contributions explores issues such as: *The commodification of language(s) and language skills *The use of new media and new technologies in language learning and teaching *The effects of globalization on the language teaching industry *New forms of power and resistance.
