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Author: Miquel de Moragas Spa
Publisher: James F. Larson
Published: 1995
Total Pages: 300
ISBN-13: 9780861965380
DOWNLOAD EBOOKThis book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.
Author: Fernández Peña, Emilio
Publisher: Editorial UOC
Published: 2016-12-18
Total Pages: 149
ISBN-13: 8491164243
DOWNLOAD EBOOKAuthor: Andy Miah
Publisher: Routledge
Published: 2012-12-20
Total Pages: 168
ISBN-13: 1136472908
DOWNLOAD EBOOKThe Olympics: The Basics is an accessible, contemporary introduction to the Olympic movement and Games. Chapters explain how the Olympics transcend sports, engaging us with a range of contemporary philosophical, social, cultural and political matters, including: peace development and diplomacy management and economics corruption, terror and activism the rise of human enhancement ethics and environmentalism. This book explores the controversy and the legacy of the Olympics, drawing attention to the deeper values of Olympism, as the Olympic movement’s most valuable intellectual property. This engaging, lively, and often challenging book, is essential reading for newcomers to Olympic studies and offers new insights for Olympic scholars.
Author: Nick Couldry
Publisher: Routledge
Published: 2009-10-16
Total Pages: 315
ISBN-13: 1135278555
DOWNLOAD EBOOKThe 'eventization' of the media is increasingly important for the marketing and appreciation of popular media texts. Media Events gives readers an understanding of the major debates in this high-profile area of media and cultural research.
Author: Alfredo Varona
Publisher: Editorial Almuzara
Published: 2011-06
Total Pages: 200
ISBN-13: 8483566214
DOWNLOAD EBOOKSon la sombra de los deportistas en el éxito y en el fracaso. Informan, explican, narran y, también, opinan. Incluso inventan expresiones y palabras como tikitaka, que invaden nuestra forma de expresarnos y que viajan más allá de nuestras fronteras. Pero (casi) nunca son noticia.¿Qué sería de la Roja, de Gasol, de Nadal, de Alonso, de Contador... sin ese micrófono con el que poder colarse en nuestras vidas, sin esa crónica desentrañando la épica de sus gestas, el valor de sus triunfos?Alfredo Varona reivindica la figura del periodista deportivo y se adentra en la trastienda de la prensa para contarnos desde las redacciones de los principales periódicos y programas cómo se fabrican los sueños, los héroes y los éxitos.Conoce la cara y la cruz de la profesión. Descubre la relación que mantienen con los deportistas, entra en el vestuario de Los Ángeles Lakers y participa en una tertulia futbolera a medianoche. Envíale un SMS a Fernando Alonso antes de la calificación y entrevista (sin acercarte demasiado) a tus ídolos.
Author: Jim O'Brien
Publisher: Routledge
Published: 2020-10-15
Total Pages: 369
ISBN-13: 100019633X
DOWNLOAD EBOOKSport can be a vehicle for the expression of identity, and also a factor in the shaping of identity. This book explores the complex interrelationships between nations, regions and states in the landscape of contemporary international sport, with a particular focus on identity. Exploring important themes such as the geopolitics of sports events, contested identities, and ownership of sport and its impact on sporting cultures, the book presents contemporary and historical cases from around the world, including football in a divided Ireland; sport and the anti-Apartheid movement; Chinese sporting nationalism and soft power; and the role of sport media in the shaping of Catalan identity. This is an important resource for students and researchers working in Sports Studies, Sports Journalism, Sports Management Studies, Sports Marketing, Football Studies, Sport and Identity Studies, Sociology of Sport Studies, and Cultural Studies.
Author: Beatriz Garcia
Publisher: Routledge
Published: 2012-10-12
Total Pages: 310
ISBN-13: 1136335986
DOWNLOAD EBOOKThis book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games. She argues that the cultural relevance of a major event is highly dependent on the consistency of the policy choices informing its cultural dimensions, and demonstrates how such events frequently fail to leave long-term cultural legacies, and are often unable to provide an experience that fully engages and represents the host community, due to their over-emphasis on an economic rather than a social and cultural agenda.
Author: World Tourism Organization
Publisher:
Published: 2004
Total Pages: 312
ISBN-13:
DOWNLOAD EBOOKThis publication contains the conference proceedings of the first World Conference on Tourism Communications (TOURCOM), organised by the World Tourism Organization and held in Madrid, Spain in January 2004. The aim of the conference was to provide a forum for tourism industry officials from the private and public sectors to discuss the role of effective communications in promoting international tourism. Topics discussed include: the role of the media in tourism, the impact of the international terrorist attacks and crisis management communications, NTA/NTO communications budgets, successful promotional campaigns, branding of destinations, public relations and advertising, promotion and sales, new and digital media, cross-cultural communications, sustainable tourism and development.
