Publicidad 360º
Publicidad 360º

Author: Alejandro Álvarez Nobell

Publisher: Ediciones Universidad San Jorge

Published: 2014-03-14

Total Pages: 351

ISBN-13: 8494119818

DOWNLOAD EBOOK

Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Publicidad contagiosa
Publicidad contagiosa

Author: Silvia Sivera

Publisher: Editorial UOC

Published: 2016-06-30

Total Pages: 192

ISBN-13: 8491161414

DOWNLOAD EBOOK

El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Burned
Burned

Author: Thomas Enger

Publisher: Simon and Schuster

Published: 2011-10-04

Total Pages: 194

ISBN-13: 1451616465

DOWNLOAD EBOOK

Uncovering class divisions, racial conflicts, and tangled emotions, this gritty, shocking novel of suspense heralds the arrival of a major new talent. Henning Juul is a veteran investigative crime reporter in Oslo, Norway. A horrific fire killed his six-year-old son, cut scars across his face, and ended his marriage, and on his first day back at the job after the terrible tragedy a body is discovered in one of the city’s public parks. A beautiful female college student has been stoned to death and buried up to her neck, her body left bloody and exposed. The brutality of the crime shakes the whole country, but despite his own recent trauma – and the fact that his ex-wife’s new boyfriend is also on the case - Henning is given the assignment. When the victim’s boyfriend, a Pakistani native, is arrested, Henning feels certain the man is innocent. This was not simply a Middle Eastern-style honor killing in the face of adultery – it was a far more complicated gesture, and one that will drag Henning into a darkness he’s never dreamed of.

Marketing
Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

Published: 2003

Total Pages: 686

ISBN-13: 9789702604006

DOWNLOAD EBOOK

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

The Foundations of Civil War
The Foundations of Civil War

Author: Francisco J. Romero Salvado

Publisher: Routledge

Published: 2016-04-29

Total Pages: 492

ISBN-13: 1134221932

DOWNLOAD EBOOK

This book analyzes the decay of Liberal politics in Spain as the regional version of the general crisis that engulfed most of Europe between 1916 and 1923. Romero enriches the important wider debate about this watershed period of European history when, in the face of unprecedented mass social protest and political mobilization, incumbent governing elites struggled to find a valid formula of social containment in the dawning of mass politics which also saw the spread of the radical new doctrines of Bolshevism and Fascism. Above all, this book examines Spain’s "crisis of modernization," a process marked by complex social and political realignments through which the nature of civil society was profoundly altered. It resulted in an unprecedented spiral of violence and a polarization that firstly led to an authoritarian formula of social control in 1923, and ultimately to the outbreak of civil war in 1936.

Yankee Don't Go Home!
Yankee Don't Go Home!

Author: Julio Moreno

Publisher: UNC Press Books

Published: 2003

Total Pages: 342

ISBN-13: 9780807854785

DOWNLOAD EBOOK

In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and

Televisión social y transmedia
Televisión social y transmedia

Author: Lamelo Varela, Carles

Publisher: Editorial UOC

Published: 2016-12-04

Total Pages: 124

ISBN-13: 8491163700

DOWNLOAD EBOOK

La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.