La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior

La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior

Author: Giampiero Nigro

Publisher: Firenze University Press

Published: 2022-05-03

Total Pages: 424

ISBN-13: 8855185640

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The study of the textile sector has always been central to economic history: from reconstructions of the dynamic growth in the medieval wool industry, to the rise of silk and light and mixed fabrics in the modern era, to the driving role of cotton in the industrialisation process. Although the dynamics of textile manufacturing are closely linked to the transformations of fashion, economic history has long neglected its role as a factor in economic change, treating it primarily as a kind of exogenous catalyst. This book makes a decisive contribution to the understanding of a fundamental transformation, the consequences of which are projected into contemporary society, but which matured in pre-industrial times: the advent of fashion.


La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori

La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori

Author: Giampiero Nigro

Publisher:

Published: 2022

Total Pages: 0

ISBN-13: 9788855185660

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The study of the textile sector has always been central to economic history: from reconstructions of the dynamic growth in the medieval wool industry, to the rise of silk and light and mixed fabrics in the modern era, to the driving role of cotton in the industrialisation process. Although the dynamics of textile manufacturing are closely linked to the transformations of fashion, economic history has long neglected its role as a factor in economic change, treating it primarily as a kind of exogenous catalyst. This book makes a decisive contribution to the understanding of a fundamental transformation, the consequences of which are projected into contemporary society, but which matured in pre-industrial times: the advent of fashion.


The Right to Dress

The Right to Dress

Author: Giorgio Riello

Publisher: Cambridge University Press

Published: 2019-01-17

Total Pages: 525

ISBN-13: 1108643523

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This is the first global history of dress regulation and its place in broader debates around how human life and societies should be visualised and materialised. Sumptuary laws were a tool on the part of states to regulate not only manufacturing systems and moral economies via the medium of expenditure and consumption of clothing but also banquets, festivities and funerals. Leading scholars on Asian, Latin American, Ottoman and European history shed new light on how and why items of dress became key aspirational goods across society, how they were lobbied for and marketed, and whether or not sumptuary laws were implemented by cities, states and empires to restrict or channel trade and consumption. Their findings reveal the significance of sumptuary laws in medieval and early modern societies as a site of contestation between individuals and states and how dress as an expression of identity developed as a modern 'human right'.


Fashioning the Early Modern

Fashioning the Early Modern

Author: Evelyn S. Welch

Publisher: Pasold Studies in Textile Hist

Published: 2017

Total Pages: 0

ISBN-13: 9780198738176

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Why were beards suddenly stylish in Europe after 1500? Why did the ruff come in and out of use in the sixteenth and early seventeenth centuries? Why did men from Spain to Sweden suddenly decide to adopt wigs around 1660 only to drop the less than fifty years later? How did manufacturers and merchants encourage and then respond to changing demands for colourful printed patterns and new cuts and styles of tailoring in the seventeenth and eighteenth centuries? As importantly, why were some novelties and innovations quickly adopted while others were unsuccessful? This book, the result of a three-year Humanities in the European Research Area project 'Fashioning the Early Modern: Creativity and Innovation in Europe, 1500-1800', brings together essays which answer these questions. It explores the means by which fashion ideas were disseminated, through pattern books, gazettes, and early newspapers as well as by barbers, seamstresses, tailors, and weavers. Spanning three hundred years from 1500 to 1800, the book turns to material culture to answer questions about economic and social innovation in Continental Europe, England, and Scandinavia. The essays demonstrate the value of turning to surviving objects, from knitted stockings to silk swatches, and the understanding that emerges when we take fashion seriously. -- from dust jacket.


Literature and Society in Renaissance Crete

Literature and Society in Renaissance Crete

Author: David Holton

Publisher: Cambridge University Press

Published: 1991-06-20

Total Pages: 360

ISBN-13: 052132579X

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This book presents a comprehensive study of the literature of the Cretan Renaissance and relates it to its historical, social and cultural context. Crete, ruled by Venice from 1211 to 1669, responded to the stimulus of contact with the Renaissance in a body of narrative, personal and dramatic poetry, written in the Cretan dialect, and now regarded as an important influence on Modern Greek literature. The historical background is related to an examination of the structure of Veneto-Cretan society, while the central chapters concentrate on the literary texts including tragedy, comedy, pastoral and religious drama.


Communicating the Environment to Save the Planet

Communicating the Environment to Save the Planet

Author: Maurizio Abbati

Publisher: Springer

Published: 2019-02-21

Total Pages: 0

ISBN-13: 9783319760162

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This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring. As such it is an excellent preparatory and interdisciplinary academic tool intended for university students, scholars, professionals, and anyone who would like to know more on the matter.


La Moda Come Motore Economico: Innovazione Di Processo E Prodotto, Nuove Strategie Commerciali, Comportamento Dei Consumatori

La Moda Come Motore Economico: Innovazione Di Processo E Prodotto, Nuove Strategie Commerciali, Comportamento Dei Consumatori

Author: Giampiero Nigro

Publisher:

Published: 2022

Total Pages: 0

ISBN-13: 9788855185653

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The study of the textile sector has always been central to economic history: from reconstructions of the dynamic growth in the medieval wool industry, to the rise of silk and light and mixed fabrics in the modern era, to the driving role of cotton in the industrialisation process. Although the dynamics of textile manufacturing are closely linked to the transformations of fashion, economic history has long neglected its role as a factor in economic change, treating it primarily as a kind of exogenous catalyst. This book makes a decisive contribution to the understanding of a fundamental transformation, the consequences of which are projected into contemporary society, but which matured in pre-industrial times: the advent of fashion.