La guía del Community Manager. Estrategia, táctica y herramientas
La guía del Community Manager. Estrategia, táctica y herramientas

Author: Juan Carlos Mejía Llano

Publisher: ANAYA MULTIMEDIA

Published: 2013-10-28

Total Pages: 410

ISBN-13: 8441535329

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Uno de los errores más importantes que puede cometer una empresa es no estar presente en las redes sociales, otro, es asignarle su gestión a una persona inexperta. Las redes sociales son una herramienta de productividad y competitividad únicas, donde la figura del community manager juega un especial protagonismo. Ellos son los evangelizadores de la marca y los responsables de defender el prestigio de la empresa. El community manager descrito en este libro cubre todas las funciones de especialización de esta profesión: social media manager, gestor de la reputación online, experto en analítica Web y curador de contenido online. El autor ofrece un enfoque único dirigido a los aspectos estratégicos, tácticos y las herramientas que se necesitan para triunfar en el más demandado de los empleos de hoy en día. Los usuarios experimentados que ya estén ejerciendo esta profesión encontrarán aquí temas de gran utilidad.

The Routledge Handbook of Positive Communication
The Routledge Handbook of Positive Communication

Author: José Antonio Muñiz Velázquez

Publisher: Routledge

Published: 2019-01-15

Total Pages: 569

ISBN-13: 1351801597

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The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.

La guía avanzada del Community Manager
La guía avanzada del Community Manager

Author: Juan Carlos Mejía Llano

Publisher: ANAYA MULTIMEDIA

Published: 2016-01-18

Total Pages: 307

ISBN-13: 8441537682

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La importancia creciente de la gestión de contenidos en las redes sociales de las empresas ha consolidado definitivamente la profesión del Community Manager. Existen varios libros para dar los primeros pasos en esta estratégica profesión. Por ejemplo La guía del Community Manager: estrategia, táctica y herramientas de este mismo autor ha logrado el reconocimiento unánime de los lectores y la crítica. Como resultado de la búsqueda para aumentar la calidad de los contenidos, las relaciones que estos generan, y con el propósito de alcanzar un alto nivel de comunicación llega esta Guía avanzada del Community Manager, el primer libro para lograr convertirse en un auténtico profesional en el uso de las redes sociales como canal de comunicación y marketing; libro indispensable para Community Managers, personas de marketing digital, emprendedores y todo aquel que quiera fortalecer su marca personal. Este libro cubre técnicas avanzadas del marketing en Twitter y Facebook y los principales aspectos de marketing digital que necesita un Community Manager: posicionamiento en buscadores (SEO), publicidad en motores de búsqueda (SEM), email marketing, usabilidad y comercio electrónico. Aquí tiene un manual de referencia que no puede faltar en su biblioteca personal. Los temas más importantes que se cubren son: 1. Técnicas avanzadas de marketing con Twitter 2. Técnicas avanzadas de marketing con Facebook 3. Técnicas de posicionamiento en motores de búsqueda (SEO) 4. Email marketing y redes sociales 5. Gestión de campañas de pago por clic (Adwords) 6. Usabilidad y arquitectura Web 7. Comercio electrónico

A Frequency Dictionary of Spanish
A Frequency Dictionary of Spanish

Author: Mark Davies

Publisher: Routledge

Published: 2017-12-12

Total Pages: 1457

ISBN-13: 1134874537

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A Frequency Dictionary of Spanish has been fully revised and updated, including over 500 new entries, making it an invaluable resource for students of Spanish. Based on a new web-based corpus containing more than 2 billion words collected from 21 Spanish-speaking countries, the second edition of A Frequency Dictionary of Spanish provides the most expansive and up-to-date guidelines on Spanish vocabulary. Each entry is accompanied with an illustrative example and full English translation. The Dictionary provides a rich resource for language teaching and curriculum design, while a separate CD version provides the full text in a tab-delimited format ideally suited for use by corpus and computational linguistics. With entries arranged both by frequency and alphabetically, A Frequency Dictionary of Spanish enables students of all levels to get the most out of their study of vocabulary in an engaging and efficient way.

Marijuana in America
Marijuana in America

Author: James Hawdon

Publisher: Bloomsbury Publishing USA

Published: 2022-03-29

Total Pages: 425

ISBN-13:

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This A–Z encyclopedia provides a broad and evenhanded overview of America's complex relationship with marijuana, examining political, recreational, cultural, medical, and economic aspects of marijuana use both historically and in the present day. Marijuana in America is an accessible and comprehensive exploration of the many changes in medical, legal, and cultural issues surrounding cannabis in the United States. This multidisciplinary volume features contributions from several different fields to explain all facets of marijuana, including its chemical composition, evolving depictions in popular culture, and historical, legal, and social settings in which marijuana use occurs. A mix of coverage provides readers with a full and accurate understanding of the spectrum of issues and controversies swirling around marijuana today, including: the changing legal landscape pertaining to the sale, possession, and use of marijuana, both at the state and federal levels; the factual basis for arguments for and against so-called "medical marijuana"; claims that marijuana is a gateway drug to harder drugs; changing cultural attitudes about marijuana and "potheads"; economic arguments for and against marijuana legalization; and the impact of marijuana on families, communities, the economy, and the criminal justice system.

Ethical Business
Ethical Business

Author: Linda Ferrell

Publisher: Dorling Kindersley Ltd

Published: 2009-06-01

Total Pages: 75

ISBN-13: 1405359595

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A practical ePub guide to ethical business skills which will give you the information and skills to succeed Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change. Step-by-step instructions, checklists and features examine business benefits, environment strategy and implications for human resources. Tips, dos and don'ts and 'In Focus' features on what to do in a particular situation, plus real-life case studies demonstrate how to plan your ethical strategy, monitor progress and achieve your goals. Read it cover-to-cover, or dip in and out of topics for quick reference. Handy tips in a pocket-sized format - take it wherever your work takes you.

Are All the Women Still White?
Are All the Women Still White?

Author: Janell Hobson

Publisher: SUNY Press

Published: 2016-05-01

Total Pages: 348

ISBN-13: 1438460597

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Provides a contemporary response to such landmark volumes as All the Women Are White, All the Blacks Are Men, But Some of Us Are Brave and This Bridge Called My Back. More than thirty years have passed since the publication of All the Women Are White, All the Blacks Are Men, But Some of Us Are Brave. Given the growth of women’s and gender studies in the last thirty-plus years, this updated and responsive collection expands upon this transformation of consciousness through multiracial feminist perspectives. The contributors here reflect on transnational issues as diverse as intimate partner violence, the prison industrial complex, social media, inclusive pedagogies, transgender identities, and (post) digital futures. This volume provides scholars, activists, and students with critical tools that can help them decenter whiteness and other power structures while repositioning marginalized groups at the center of analysis. “Are All the Women Still White? blends traditions of feminist-of-color struggle with the innovative insights of twenty-first-century thinkers, artists, and activists. For anyone engaged in inclusive, multi-issued work, this book is indispensable.” — Barbara Smith, Ain’t Gonna Let Nobody Turn Me Around: Forty Years of Movement Building with Barbara Smith

Betaball
Betaball

Author: Erik Malinowski

Publisher: Simon and Schuster

Published: 2017-10-03

Total Pages: 400

ISBN-13: 1501158198

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"A compelling look at how the Golden State Warriors organization embraced saavy business practices and the corporate culture of Silicon Valley to produce one of the greatest basketball teams in history and become a model franchise for the NBA"--