Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.
Imaginative fifth grader Barbara Thorson becomes so immersed in her fantasy world that she believes she kills giants with her magical warhammer Coveleski.
Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging. Despite having a far smaller marketing budget than their competitors, Method connected with a substantial minority of people who wanted to "buy green" but who also wanted high-quality products. Marketing expert Stephen Denny argues that, like Method, any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant- killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make the painful but necessary changes to stay competitive. By the time they notice that slingshot, they're already keeling over. During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries- from software to cosmetics to aviation-for their most powerful techniques. Our need to work smarter, with fewer resources, isn't dependent on the state of the economy or on any sense of stability you think you have in your industry. Denny's ten powerful strategies will help you overcome stale business thinking and bureaucracy. They include: ?Win in the last three feet. Leverage someone else's investment-just be there the moment the customer grabs their wallet. ?Create "thin ice" arguments. Shift the conversation to places where the competition can't-or won't-go. ?Fight unfairly. Learn how the underdog can turn the tables. From the hypercompetitive world of social media to high-stakes business-to- business sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size does matter-the size of the fight in the dog.
Carruthers, who has written well over 100 songs with several of them published, has opened up for Gospel greats such as Witness, Hezekiah Walker, and Fred Hammond. This is his first book. (Practical Life)
NATIONAL BESTSELLER • From the winner of the Nobel Prize in Literature and author of Never Let Me Go and the Booker Prize–winning novel The Remains of the Day comes a luminous meditation on the act of forgetting and the power of memory. In post-Arthurian Britain, the wars that once raged between the Saxons and the Britons have finally ceased. Axl and Beatrice, an elderly British couple, set off to visit their son, whom they haven't seen in years. And, because a strange mist has caused mass amnesia throughout the land, they can scarcely remember anything about him. As they are joined on their journey by a Saxon warrior, his orphan charge, and an illustrious knight, Axl and Beatrice slowly begin to remember the dark and troubled past they all share. By turns savage, suspenseful, and intensely moving, The Buried Giant is a luminous meditation on the act of forgetting and the power of memory.
Ken Follett’s magnificent historical epic begins as five interrelated families move through the momentous dramas of the First World War, the Russian Revolution, and the struggle for women’s suffrage. A thirteen-year-old Welsh boy enters a man’s world in the mining pits. . . . An American law student rejected in love finds a surprising new career in Woodrow Wilson’s White House. . . . A housekeeper for the aristocratic Fitzherberts takes a fateful step above her station, while Lady Maud Fitzherbert herself crosses deep into forbidden territory when she falls in love with a German spy. . . . And two orphaned Russian brothers embark on radically different paths when their plan to emigrate to America falls afoul of war, conscription, and revolution. From the dirt and danger of a coal mine to the glittering chandeliers of a palace, from the corridors of power to the bedrooms of the mighty, Fall of Giants takes us into the inextricably entangled fates of five families—and into a century that we thought we knew, but that now will never seem the same again. . . .
The X-Files meets X-Men in this digital original companion series that's set in the world of Pittacus Lore’s #1 New York Times bestselling I Am Number Four series and its spin-off series, the Lorien Legacies Reborn. In this sixth and final 125-page novella, the captivating story of fan favorite characters Six and Sam reaches a dramatic conclusion! The Mogadorians have captured Six and Sam and brought them to Las Vegas, Nevada, as part of their mysterious master plan to get their revenge on the Garde. It’s the opening night of a spectacular new show, and dozens of special guests, the media, and tons of spectators have flocked to Sin City—which can only mean one thing: the Mogs are planning something truly devastating. Luckily for Six and Sam, they’ve yet to find a prison that can hold them. When they do manage to escape, and finally regain control of their Legacies, they will have to race against the clock to try to stop their old adversaries once and for all. And if they can’t succeed, they—and countless others—will suffer the consequences. The Legacy Chronicles novellas are published as individual digital originals. The fourth, fifth, and sixth novellas will also be available together in one print volume: The Legacy Chronicles: Out of the Shadows.
Collects I KILL GIANTS #1-7 Celebrating the fifth anniversary of a modern classic, this trade paperback edition of the Eisner-nominated, International Manga Award-winning miniseries includes interviews with the creators, design art, covers, and more.
