Keyword Intelligence
Keyword Intelligence

Author: Ron Jones

Publisher: John Wiley & Sons

Published: 2011-10-19

Total Pages: 357

ISBN-13: 1118216911

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A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.

Content Chemistry
Content Chemistry

Author: Andy Crestodina

Publisher:

Published: 2012

Total Pages: 0

ISBN-13: 9780988336407

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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

Google Ads Keyword Research: Your Bedside Guide
Google Ads Keyword Research: Your Bedside Guide

Author: Jay Nans

Publisher: John Nunez

Published: 2024-10-25

Total Pages: 119

ISBN-13:

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Discover the Power of Google Ads with Your Complete Keyword Research Guide Master the art of keyword research and transform your Google Ads campaigns with this comprehensive, easy-to-follow guide. Whether you're a beginner just starting out or a seasoned marketer looking to refine your skills, "Google Ads Keyword Research: Your Bedside Guide" provides practical, actionable insights to help you discover and target the most profitable keywords for your business. What You'll Learn: • The foundations of keyword research and why it's crucial for your advertising success • Step-by-step instructions for using Google Keyword Planner like a pro • Advanced strategies for finding high-intent keywords that drive conversions • Smart techniques for organizing and structuring your keywords • Expert tips for optimizing your ad spend and improving ROI • Real-world case studies and success stories you can learn from Inside This Guide: → Getting Started with Google Keyword Planner Learn how to access and navigate the tool without starting a campaign, plus insider tips for getting the most accurate data. → Smart Bidding Strategies Discover when to use automated bidding vs. manual CPC, and how to set the perfect bid amounts for your keywords. → Advanced Optimization Techniques Master the art of continuous campaign optimization, including: - Monitoring keyword performance - Identifying and pausing underperforming keywords - Focusing on high-conversion, low-cost keywords - Regular list updates and expansions → Future-Proof Your Strategy Stay ahead of the curve with insights on: - Voice search optimization - AI and machine learning in keyword research - Upcoming changes in Google Ads Special Features: • Practical examples and step-by-step instructions • Troubleshooting guides for common issues • Time-saving tips and best practices • Expert insights on keyword selection and grouping • Real case studies showing both successes and failures Perfect For: - E-commerce business owners - Digital marketers - PPC specialists - Small business owners - Marketing agencies - Anyone looking to improve their Google Ads performance Why This Guide Stands Out: Unlike other keyword research guides, this book takes a practical, no-fluff approach. Written in clear, conversational language, it's like having a friendly expert by your side, walking you through every step of the process. The guide combines theoretical knowledge with practical application, ensuring you can implement what you learn immediately. Bonus Content: • Comprehensive glossary of terms • Additional resources and tools • Regular updates on industry changes • Tips for maintaining keyword relevance Don't waste your advertising budget on ineffective keywords or poorly structured campaigns. Let this guide show you how to: - Find the most profitable keywords for your business - Structure your campaigns for maximum efficiency - Optimize your budget allocation - Stay ahead of competitors - Achieve better ROI from your Google Ads Whether you're launching your first campaign or optimizing existing ones, "Google Ads Keyword Research: Your Bedside Guide" is your essential companion for navigating the complex world of keyword research and Google Ads success. Start transforming your Google Ads campaigns today with proven strategies and expert insights that deliver real results. Note: This guide is regularly updated to reflect the latest changes in Google Ads and keyword research best practices, ensuring you always have access to current, relevant information.

Hello, Startup
Hello, Startup

Author: Yevgeniy Brikman

Publisher: "O'Reilly Media, Inc."

Published: 2015-10-21

Total Pages: 465

ISBN-13: 1491910046

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This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.

Internet Research Skills
Internet Research Skills

Author: Niall Ó Dochartaigh

Publisher: SAGE

Published: 2012-05-17

Total Pages: 310

ISBN-13: 1446281191

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Internet Research Skills is a clear, concise guide to effective online research for social science and humanities students. The first half of the book deals with publications online, devoting separate chapters to academic articles, books, official publications and news sources, which form the core secondary sources for social science research. The second half of the book deals with the open web, a vast and confusing realm of materials, many of which have no direct print counterpart. The third edition has been updated throughout and now includes: - coverage of cutting edge online services as well as newly developed approaches to using online materials - a new chapter on organising your research and internet research methods - additional material on the use of social networks for research. - illustrations, examples and short exercises to help you put what you learn into practice. Internet Research Skills is an invaluable guide for undergraduate students carrying out research projects and for postgraduate students working on theses and dissertations.

Introducing SEO
Introducing SEO

Author: Aravind Shenoy

Publisher: Apress

Published: 2016-07-26

Total Pages: 147

ISBN-13: 148421854X

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Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach – add it to your library today. What You'll Learn Incorporate effective SEO into your workflow Use keywords, link building, and online social media marketing Implement SEO-specific plans and strategies Employ strategies that will result in better website visibility Who This Book Is For Beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.