Cases in Advertising Management

Cases in Advertising Management

Author: Kelley

Publisher: M.E. Sharpe

Published: 2015-05-18

Total Pages: 146

ISBN-13: 0765628767

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"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.


Events Management

Events Management

Author: Nicole Ferdinand

Publisher: SAGE Publications

Published: 2012-04-05

Total Pages: 377

ISBN-13: 0857022415

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Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.


Becoming a TikToker

Becoming a TikToker

Author: dokuzdiyebiri

Publisher: dokuzdiyebiri

Published:

Total Pages: 52

ISBN-13:

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The book that all phenomena secretly read.. This book will be your best guide to popularity and phenomenon on TikTok. Thanks to this book, you can be sure that you will break all your stereotypes. Maybe you can chart your path to becoming a phenomenon, which you haven't been able to achieve for years, in the best way possible with this book. Happy passengers.!!


Hearings

Hearings

Author: United States. Congress Senate

Publisher:

Published: 1955

Total Pages: 2950

ISBN-13:

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Perfect 40!

Perfect 40!

Author: Lana Shabdeen

Publisher: Lana Shabdeen

Published: 2023-03-31

Total Pages: 205

ISBN-13:

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How to Live Your Best Life and Age with Grace and Wisdom


Think it, Write it, Speak it, Do it, Repeat!

Think it, Write it, Speak it, Do it, Repeat!

Author: Tommie Lee Brooks Jr.

Publisher: Strategic Book Publishing Rights Agency

Published: 2024-10-07

Total Pages: 101

ISBN-13: 1634102460

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Think it, Write it, Speak it, Do it, Repeat! presents a powerful collection of motivational quotes and reflections designed to inspire personal growth, cultivate a positive mindset, and empower readers to achieve their full potential. Musician Tommie Lee Brooks Jr. expresses gratitude to those who influenced and supported his life’s journey. His theme of “intentionality” emphasizes the importance of thinking, writing, speaking, and doing with purpose. His core message recognizes the power of intentional actions in shaping our lives. His thought-provoking quotes offer a journey of self-discovery, resilience, and continuous life improvement. The quotes explore such themes as perseverance, resilience, creativity, leadership, and the transformative power of self-belief. The author draws from personal experiences and universal truths to demonstrate how these principles can be applied to overcome challenges, achieve goals, and build meaningful connections. It also highlights the importance of self-reflection. The book requests a powerful call to action, urging readers to apply the wisdom gained to their own lives. This is not just a collection of quotes, but a guide to living a life of intention, growth, and fulfillment.