Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.
How orange juice became a North American breakfast staple and what "100% pure orange juice" means today Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we don't know the real reasons behind OJ's popularity or understand the processes by which the juice is produced? In this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the army's need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDA's decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even "not from concentrate" orange juice is heated, stripped of flavor, stored for up to a year, and then reflavored before it is packaged and sold. The book concludes with a thought-provoking discussion of why consumers have the right to know how their food is produced.
A classic of reportage, Oranges was first conceived as a short magazine article about oranges and orange juice, but the author kept encountering so much irresistible information that he eventually found that he had in fact written a book. It contains sketches of orange growers, orange botanists, orange pickers, orange packers, early settlers on Florida's Indian River, the first orange barons, modern concentrate makers, and a fascinating profile of Ben Hill Griffin of Frostproof, Florida who may be the last of the individual orange barons. McPhee's astonishing book has an almost narrative progression, is immensely readable, and is frequently amusing. Louis XIV hung tapestries of oranges in the halls of Versailles, because oranges and orange trees were the symbols of his nature and his reign. This book, in a sense, is a tapestry of oranges, too—with elements in it that range from the great orangeries of European monarchs to a custom of people in the modern Caribbean who split oranges and clean floors with them, one half in each hand.
The ultimate guide for parents who dream of having a little less chaos and a lot more time for the good things in life Written by mother of five, Nicole Avery, this book shows harried parents how, with just a bit of planning, family life can become easier to manage, less stressful, and decidedly more fun. "Dream on," you say? "I might as well try to herd cats as to get my kids to follow a lot of arbitrary rules!" And Nicole would agree, which is why Planning with Kids isn't like any other parenting guide out there. It was inspired by Nicole's blog of the same name, which, over the past three years, has garnered a huge audience of likeminded parents who have achieved nothing short of miraculous results following her advice. While other prescriptive guides offer mums and dads cook-cutter solutions to the challenges of raising kids, this handbook focuses on one simple, straightforward idea: by implementing a few simple strategies for how you do things, you'll make more time for you to be you and your kids to be kids. You'll find strategies for streamlining and enhancing everything from the routines of daily life, to family relationships, to budgeting and finances, playtime and much more! Contains a full section on menus and cooking, including recipes, supported online by a planning-with-family meal planner Divided into sections so that readers can dip-in and dip-out for information as they need it as their family expands and grows up!
Features recipes for juices that help to meet produce serving guidelines, along with overviews on the benefits of juicing, the health problems that it can help relieve, and the foods that are suitable for the process.
If eating fruit and vegetable does not anymore bring you the enjoyment, the juice is a solution to get all the vitamins. The variety of juices might you go bananas. The famous orange juice is not the only drink. Find out the amazing juicing recipes like nutritious fruit juices along with the wholesome veggie juices and jamba juice recipes. The diversity of green juice recipes includes cucumber lettuce love, lemongrass skinny summer, awesome asparagus carrot juice and many other yummy ideas. Energize and clean the body with the detox juice recipes every time. Start the morning with the refreshing orange juice. Figure out the benefits of having this tasty drinks: forget about heart diseases, tiredness and stress. The juice cleanses the body from the harmful agents. There are some juice recipes for weight loss. You may eat everything and go thin just having juice drinks. Isn't it wonderful? The healthy juice recipes that is all you need to have better life full of joy and happiness.
The secret to staying healthy, looking young, getting trim, and feeling great? The natural healing power of fresh fruit and vegetable juices. The Juiceman®'s Power of Juicing shows how you can use fresh juice combinations to improve your health. Simple, flavorful recipes for drinks such as Grape-Pineapple Punch, Carrot-Cantaloupe Coolers, and Pear-Apple Cocktails can help you lose weight, overcome fatigue, reduce your risk of many serious diseases, and relieve scores of common ailments. The Juiceman®'s Power of Juicing is the ultimate guide, for beginners and for avid juicers, to the health revolution that will give you more energy and have you feeling and looking better than you ever dreamed possible!
Eating fresh fruits and vegetables can boost your energy level, supercharge your immune system, and maximize your body's healing power. Convenient and inexpensive, juicing allows you to obtain the most concentrated from of nutrition available from whole foods. This A-Z guide shows you how to use nature's bounty in the prevention and treatment of our most common health disorders. This accessible book gives complete nutritional programs for over 75 health problems, telling you which fruits and vegetables have been shown effective in combatting specific illnesses and why. Along with hundreds of delicious, nutrition-rich juicing recipes, this book provides dietary guidelines, and diet plans to follow in conjunction with your juicing regimen.
Start 2023 feeling healthy and energised with over 100 delicious and quick juice recipes packed full of goodness Juiceman is the perfect cookbook to get your dietery health back on track. Filled with a diverse range of recipes - from medicinal juices which combat dehydration or digestive problems, to detoxing and retoxing smoothies. And that's not all - Juiceman is also paxcked with teas and tonics, nourishing nut milks, energising breakfasts, healthy snacks, and even ice cream! The best part? EVERY recipe is 100% natural and unprocessed. You'll soon be enjoying . . . · Green Ninja Juice · Full Cream Cashew and Hemp Milk · Blueberry Facial Smoothie · Smoothie Breakfast Bowl · Ultimate OJ · Recovery Shake · Immunity Boost Smoothie As well as these delicious and effortless recipes, Andrew provides a juice cleanse plan, exercise tips and advice for keeping fit.
Lose weight; lower your blood pressure; boost your energy levels; prevent psoriasis, stomach ulcers, arthritis, anemia, gout, and even cancer; and feel years younger—all in your own kitchen. Jack and Elaine LaLanne led a nutritional revolution in the United States, helping millions of people to discover juicing as an easy, inexpensive, and delicious way to enjoy amazing health and nutritional benefits. Take control over your well-being with antioxidant- and supernutrient-filled fresh-fruit and vegetable juices, and the fiber-rich pulp that your juicer leaves behind. With more than 125 mouthwatering recipes for breakfast drinks, lunchtime refreshers, dinner beverages, and flavorful desserts, Total Juicing also provides: · An A-to-Z guide to juicing, vitamin and mineral content of fruits and vegetables, and the health benefits of specific foods · A weight-loss program that works · The dos and don’ts of making and storing juice · Baby-food recipes · Original recipes that use fiber-rich pulp · Tried-and-true guidance on a healthy diet