This facsimile of the Sears, Roebuck and Co.'s 1945 Christmas catalog offers a nostalgic look back at consumer goods of the era, from dolls and toy trains to housewares, clothing, furniture, candy, and much more. Also reproduced here is an insightful poem, "Christmas Peace," included in the original mailing to commemorate the end of the war.
What is now called JCPenney, a fixture of suburban shopping malls, started out as a small-town Main Street store that fused its founder’s interests in agriculture, retail business, religion, and philanthropy. This book—at once a biography of Missouri farm boy–turned–business icon James Cash Penney and the story of the company he started in 1902—brings to light the little-known agrarian roots of an American department store chain. David Delbert Kruger explores how the company, its stores, and their famous founder shaped rural America throughout the twentieth century. “Most of our stores,” Penney explained in 1931, “are located in agricultural regions where the tide of merchandising rises and falls with the prosperity of the farmers.” Despite the growth of cities in the early twentieth century, Penney maintained his stores’ commitment to serving the needs of farmers and small-town folk. Tracing this dedication to Penney’s rural upbringing, Kruger describes how, from one store in the sheep-ranching and mining town of Kemmerer, Wyoming, J. C. Penney Co. became a familiar chain on Main Street, USA, purveying value, providing good jobs, and marking rites of passage in many an American childhood. Kruger paints a biographical and historical picture of an American business mogul distinctly different from comparable capitalists such as Andrew Carnegie, Henry Ford, or Sam Walton. Despite his chain’s corporate structure, Penney imbued each store with a Golden Rule philosophy that demanded mutual respect between customers, employees, competitors, suppliers, and communities. By tracing that spirit to its agrarian source, and following it through the twentieth century, J. C. Penney: The Man, the Store, and American Agriculture provides a new perspective on this American cultural institution—and on its founder’s unique brand of American capitalism.
Faithful reprint of the retailer's Christmas catalog offers a nostalgia-inducing look at consumer goods of the 1940s, from toys to housewares, clothing, furniture, candy, and a selection of gifts for servicemen.
Despite her forty years and a successful career as a rock journalist, Jancee Dunn still feels like a teenager, especially around her parents and sisters. Looking around, Dunn realizes that she’s not alone in this regression: Her friends, all with successful jobs, marriages, and families of their own, still feel like kids around their moms and dads, too. That gets Dunn to thinking: Do we ever really grow up? Why Is My Mother Getting a Tattoo? explores this phenomenon–through both Dunn’s coming to grips with getting older and her folks’ attempts to turn back the clock. In a series of hilarious and heartwarming essays, Dunn conspires with her sisters to finagle their way into the old family homestead, dissects the whys and wherefores of her parents’ obsession with newspaper clippings, confronts the seamy side of the JC Penney catalogs she paged through as a kid, and accompanies her sixtysomething mother to a New Jersey tattoo parlor, where Mom is giddy to get a raven inked onto her wrist. And Dunn does it all with humor and insight.
Reggie Ruler tells the story of J.C. Penney, who became a millionaire in the dry goods business, while adhering to his principles of honesty and integrity.
Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie & Fitch; while our inner swashbuckler can travel the world through the pages of the J. Peterman Owner's Manual where Moroccan caftans, Russian Navy t-shirts, and wooden water buckets from rural China entice the imagination. In Catalog: The Illustrated History of Mail Order Shopping, Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, decorated our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture. GIs during World War II were kept company by the models in the pages of lingerie catalogs; hockey goalies fashioned makeshift shin guards out of them during the Great Depression, and creative children across the country still play with homemade paper dolls cut from clothing catalogs. A number of celebrities got their start modeling for catalogs: Gregory Peck, Lauren Bacall, Katherine Heigl, Matthew Fox, and Angelina Jolie. Jimi Hendrix and Bob Dylan both got their first guitars from the Sears catalog. Organized into categories such as clothing, food, animals, and houses, author Robin Cherry explores the vivid stories behind Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and of course, 45 years of the Neiman Marcus Christmas Book. Insightful historical commentary places these catalogs in their social context, making this book a visual pleasure and a historically important piece of Americana.
