Mind Gym

Mind Gym

Author: Gary Mack

Publisher: McGraw Hill Professional

Published: 2002-06-24

Total Pages: 238

ISBN-13: 0071504648

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Praise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.


Grammar, Meaning, and Concepts

Grammar, Meaning, and Concepts

Author: Susan Strauss

Publisher: Routledge

Published: 2018-05-11

Total Pages: 575

ISBN-13: 131766504X

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Grammar, Meaning, and Concepts: A Discourse-Based Approach to English Grammar is a book for language teachers and learners that focuses on the meanings of grammatical constructions within discourse, rather than on language as structure governed by rigid rules. This text emphasizes the ways in which users of language construct meaning, express viewpoints, and depict imageries using the conceptual, meaning-filled categories that underlie all of grammar. Written by a team of authors with years of experience teaching grammar to future teachers of English, this book puts grammar in the context of real language and illustrates grammar in use through an abundance of authentic data examples. Each chapter also provides a variety of activities that focus on grammar, genre, discourse, and meaning, which can be used as they are or can be adapted for classroom practice. The activities are also designed to raise awareness about discourse, grammar, and meaning in all facets of everyday life, and can be used as springboards for upper high school, undergraduate, and graduate level research projects and inquiry-based grammatical analysis. Grammar, Meaning, and Concepts is an ideal textbook for those in the areas of teacher education, discourse analysis, applied linguistics, second language teaching, ESL, EFL, and communications who are looking to teach and learn grammar from a dynamic perspective.


The Long Tail

The Long Tail

Author: Chris Anderson

Publisher: Hachette Books

Published: 2006-07-11

Total Pages: 256

ISBN-13: 1401384633

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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.


A Cognitive Psychology of Mass Communication

A Cognitive Psychology of Mass Communication

Author: Richard Jackson Harris

Publisher: Routledge

Published: 2009-05-19

Total Pages: 559

ISBN-13: 1135850372

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In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.


The Ten Types of Human

The Ten Types of Human

Author: Dexter Dias

Publisher: Random House

Published: 2017-06-01

Total Pages: 789

ISBN-13: 1473519373

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The inspiration behind the hit podcast THE 100 TYPES OF HUMAN with DEXTER DIAS and BBC 5 Live host NIHAL ARTHANAYAKE 'This book is the one. Think Sapiens and triple it.' - Julia Hobsbawm, author of Fully Connected _______________________________ We all have ten types of human in our head. They're the people we become when we face life's most difficult decisions. We want to believe there are things we would always do - or things we never would. But how can we be sure? What are our limits? Do we have limits? The Ten Types of Human is a pioneering examination of human nature. It looks at the best and worst that human beings are capable of, and asks why. It explores the frontiers of the human experience, uncovering the forces that shape our thoughts and actions in extreme situations. From courtrooms to civil wars, from Columbus to child soldiers, Dexter Dias takes us on a globe-spanning journey in search of answers, touching on the lives of some truly exceptional people. Combining cutting-edge neuroscience, social psychology and human rights research, The Ten Types of Human is a provocative map to our hidden selves. It provides a new understanding of who we are - and who we can be. _______________________________ 'The Ten Types of Human is a fantastic piece of non-fiction, mixing astonishing real-life cases with the latest scientific research to provide a guide to who we really are. It's inspiring and essential.' - Charles Duhigg, author of The Power of Habit 'I emerged from this book feeling better about almost everything... a mosaic of faces building into this extraordinary portrait of our species.' - Guardian 'Uplifting and indispensable.' - Howard Cunnell _______________________________ What readers are saying about 'the most important book in years': 'utterly compelling...this one comes with a warning - only pick it up if you can risk not putting it down' - Wendy Heydorn on Amazon, 5 stars 'one of the most remarkable books I've read... I can genuinely say that it has changed the way I view the world' - David Jones on Amazon, 5 stars 'Essential reading for anyone wishing to understand the human condition... a thrilling and beautifully crafted book' - Wasim on Amazon, 5 stars 'This is the most important book I have read in years' - Natasha Geary on Amazon, 5 stars 'an important and fascinating read... It will keep you glued to the page' - Hilary Burrage on Amazon, 5 stars 'a journey that I will never forget, will always be grateful for, and I hope will help me question who I am... a work of genius' - Louise on Amazon, 5 stars 'This is a magnificent book that will capture the interest of every type of reader... one of those rare and special books that demand rereading' - Amelia on Amazon, 5 stars 'I simply couldn't put it down... one of the most significant books of our time' - Jocelyne Quennell on Amazon, 5 stars 'Read The Ten Types of Human and be prepared to fall in love' - Helen Fospero on Amazon, 5 stars


The Youth Guide to Forests

The Youth Guide to Forests

Author: Food and Agriculture Organization of the United Nations

Publisher: Food & Agriculture Org.

Published: 2018-06-06

Total Pages: 240

ISBN-13: 9251084351

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This fact-filled guide explores forests from the equator to the frozen poles, the depths of the rainforest to the mountain forests at high altitudes. It also demonstrates the many benefits that forests provide us with, discusses the negative impacts that humans unfortunately have on forests and explains how good management can help protect and conserve forests and forest biodiversity. At the end of the guide, inspiring examples of youth-led initiatives and an easy-to-follow action plan will help young people develop their own forest conservation activities and projects.


Rockin' in Time

Rockin' in Time

Author: David P. Szatmary

Publisher: Prentice Hall

Published: 1991

Total Pages: 344

ISBN-13:

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A concise yet comprehensive account of the origins and evolution of rock music, emphasizing its interaction with social change and cultural trends. The narrative begins with ``the birth of the blues'' and proceeds to discuss the major (and mention the minor) performers and to identify the significant styles. These include Fifties rockabilly, folk/protest, the British Invasion, acid rock, punk/New Wave, and Eighties revivalism. Using a lively, anecdotal approach and pertinent quotes, the author examines the appropriate political, economic, technological, or psychological context of each topic, e.g., the relationship between Dylan's music and JFK's New Frontier. A primary focus throughout is on the contributions of blacks and the role of racism. Paul Feehan, Univ. of Miami Lib., Coral Gables, Fla. - Library Journal.


The Educational Imagination

The Educational Imagination

Author: Elliot W. Eisner

Publisher: Pearson

Published: 2002

Total Pages: 404

ISBN-13:

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This paperback reprint of the 1994 edition is a highly regarded curriculum development book by one of the most prominent figures in the field. It is designed to help readers understand the major approaches to curriculum planning and the formation of educational goals. In this edition, Eisner provides a conceptual framework that shows learners the different ways in which the aims of education can be regarded...and, describes their implications for curriculum planning and teaching practices. Coverage is grounded in the belief that the appropriateness of any given educational practice is dependent upon the characteristics and context of the school program, and the values of the community that program serves. Chapter titles include: Schooling in America: Where Are We Headed; Some Concepts, Distinctions, and Definitions; Curriculum Ideologies; The Three Curricula That All Schools Teach; Educational Aims, Objectives, and Other Aspirations; Dimensions of Curriculum Planning; On the Art of Teaching; The Functions and Forms of Evaluation; Reshaping Assessment in Education; Some Examples of Educational Criticism; and A Criticism of an Educational Criticism. For teachers and anyone else involved in planning educational curriculums.


Power Play

Power Play

Author: Raymond Boyle

Publisher:

Published: 2009

Total Pages: 272

ISBN-13: 9780748635931

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A new study of the link between three key obsessions of the 20th century: the media, sport and popular culture.