It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

Author: Paul Arden

Publisher: Phaidon Press

Published: 2003-06-01

Total Pages: 128

ISBN-13: 9780714843377

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" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "


Whatever You Think Think the Opposite

Whatever You Think Think the Opposite

Author: Paul Arden

Publisher: Penguin UK

Published: 2006

Total Pages: 0

ISBN-13: 9780141025711

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Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.


It's Not Him, It's You

It's Not Him, It's You

Author: Christie Hartman

Publisher: Simon and Schuster

Published: 2010-03-18

Total Pages: 169

ISBN-13: 1440507007

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From the Introduction: This book is research-based—and what the research shows is this: The real problem isn't dating, or men. The problem is that during the early stages of dating, women unknowingly make one or more fundamental mistakes that hinder their ability to date successfully and find the man of their dreams. This book will identify each of these Top 10 mistakes, and show you how to fix them. With Dr. Christie Hartman as your guide, you'll learn how to put this groundbreaking research to work for you. You'll learn that you, as a woman: Have the advantage over men in the dating world Should make the first move with men—not wait for them to act Can detect if a guy is truly interested in you, even before you go out with him Anyone can tell you to avoid sex on the first date, or to wear a skirt, or to flirt a lot. This book gives you what you really need: the research-based strategies you need to make dating work for you—and find the happiness you deserve!


I Don't Know What I Want, But I Know It's Not This

I Don't Know What I Want, But I Know It's Not This

Author: Julie Jansen

Publisher: Penguin

Published: 2016-03-01

Total Pages: 320

ISBN-13: 0698409019

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The quintessential guide to kick-starting your career, fully revised and updated for the ever-changing modern job market Despite a recovering economy, many Americans are still losing their jobs, while many who do have jobs are overworked, maxed out, and miserable. In this fully revised and updated edition of I Don’t Know What I Want, But I Know It’s Not This, career coach Julie Jansen shows how anyone—whether you’re unhappy with your job, or without one—can implement a real and satisfying transformation. Changing careers, conducting a job search, or starting a business is more complicated than ever before. Jansen has updated her classic guide to address the unique challenges of today’s job market, from the ever-more important world of social media to new ways of funding your own endeavors online. Filled with quizzes, personality assessments, and real-life examples, this guide helps you identify the type of work you’re best suited for and provides the know-how—and the inspiration—for transforming an uncertain time into an opportunity for meaningful change.


Damn Good Advice (For People with Talent!)

Damn Good Advice (For People with Talent!)

Author: George Lois

Publisher: Phaidon Press

Published: 2012-03-12

Total Pages: 176

ISBN-13: 9780714863481

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Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.


Popular Lies about Graphic Design

Popular Lies about Graphic Design

Author: Craig Ward

Publisher: ACTAR Publishers

Published: 2012

Total Pages: 162

ISBN-13: 8415391358

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Ward pulls from his ten years' experience as a designer and art director to tackle subjects such as design fetishists, Helvetica's neutrality, urgent briefs, as well as topics such as the validity of design education, the supposed death of print, client relationships and pitch planning. In addition, the book features contributions and insights from more than a dozen other established practitioners such as Milton Glaser, Stefan Sagmeister, Christoph Niemann and David Carson--Provided by publisher.


A Technique for Producing Ideas

A Technique for Producing Ideas

Author: James Webb Young

Publisher:

Published: 2019-01-18

Total Pages: 31

ISBN-13: 9781794156494

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A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.


The Book of Doing

The Book of Doing

Author: Allison Arden

Publisher: Penguin

Published: 2012-04-03

Total Pages: 192

ISBN-13: 0399537341

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When did you last take the time to do the things you loved as a child: crafts, games, getting your hands dirty? Or feel the same delight and wonder that you took from your favorite childhood activities? Despite the joy we gained from these pursuits, in our adult lives, we've left them behind-they're too frivolous, we're too busy or too old, and there's too much "real" work to do. It's time to change this mind-set. It's time to rediscover the things you love to do, because they energize, center, and connect you with the world in a meaningful and positive way. The Book of Doing offers a collection of ideas and activities that encourage you to use your life as a canvas and explore your creativity through everything you do-to create and make, to explore and experiment, to play and build, to paint and cook-to do. Go ahead. Roll up your sleeves and get to it. It's time to do the things that make you happiest.


Don't Make Me Think

Don't Make Me Think

Author: Steve Krug

Publisher: Pearson Education

Published: 2009-08-05

Total Pages: 325

ISBN-13: 0321648781

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Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards


Work Hard & Be Nice to People

Work Hard & Be Nice to People

Author: Anthony Burrill

Publisher: Random House

Published: 2020-08-13

Total Pages: 158

ISBN-13: 0753558238

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Ask More Questions, Get More Answers Don’t Be Normal, Don’t Be Ordinary Say Yes More Than No! Work Hard & Be Nice to People It’s usually the simple truths that provide the most profound answers. Discover inspirational aphorisms and sound advice for the real world from graphic artist Anthony Burrill, inspired by his best-loved and most iconic typographic prints. With wise words on getting things done, success, creativity, difficult decisions, motivation, work, collaboration and happiness, this refreshing, life-affirming guide is the perfect gift or ‘manual for all those needing a little inspired encouragement.’ Wallpaper Work Hard & Be Nice to People is a re-worked and re-packaged paperback edition of Make it Now! with some new material.