Read and Download eBook Full
Author: Jeffrey H. Dyer
Publisher: John Wiley & Sons
Published: 2017-10-16
Total Pages: 512
ISBN-13: 1119411602
DOWNLOAD EBOOKStrategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.
Author: DUBEY, SANJIVA SHANKAR
Publisher: PHI Learning Pvt. Ltd.
Published: 2018-08-01
Total Pages: 461
ISBN-13: 9387472965
DOWNLOAD EBOOKBusinesses are becoming increasingly global, so they need a well-orchestrated IT management strategy to meet the increasing customer expectations and international competition. This concise yet comprehensive edition is designed to prepare students with IT strategy, planning and management with latest management frameworks, researched principles and proven best practices. Besides giving an in-depth study of managing IT as a strategic resource, the book also explains how to prepare an effective plan for implementing IT strategy. Further, it covers the complete lifecycle of IT management encompassing IT projects and program management, IT service management, planning and measuring returns from IT investment, and management of IT-led change in the organization. In addition, it deals with the topics of modern interest such as computer ethics, IPR management, and Indian cyber laws. NEW TO THE EDITION Includes three new chapters on ‘Business Model Strategies’, ‘Business Process Reengineering and ERP’, and ‘Big Data Analytics Strategy’. Several case studies in the Indian context to give a practical under-standing of the subject for the readers. MCQs to help students to test their knowledge. TARGET AUDIENCE • B. Tech (Computer Science) • B.Tech (IT) • M.Sc. (IT) • MBA (PGDM)
Author: SANJIVA SHANKAR DUBEY
Publisher: PHI Learning Pvt. Ltd.
Published: 2010-11-25
Total Pages: 275
ISBN-13: 8120342216
DOWNLOAD EBOOKThis textbook, now in its second edition, continues to provide a thorough understanding of the concepts and applications of IT strategy and management. The book gives an in-depth study of the information technology as a strategic resource, the need for a strategic approach for its management, and the necessity of its alignment with business strategy. It explains how to prepare an effective plan for the implementation of information strategy. The book also describes how to evaluate the impact of IT on organizations and their workforce, and how to measure returns on IT investment. It also covers recent developments in IT management such as ITIL (Information Technology Infrastructure Library), IT service management, MOF (Microsoft Operations Framework), COBIT, and standards such as ISO 20000 and B527001, which are currently being practised by the industry but need more dissemination in the academic arena. This well-structured and clearly written book is designed for the students of MBA, MCA, BE (IT) and other graduate courses. In addition, IT Professionals who need to update their knowledge continuously for their professional growth will also find the book quite handy. The book has received wide patronage as textbook and reference book by several leading MBA schools and technical universities for courses such as Information Management, MIS, IT/ITES Management, ITSM, and Computers in Management or IT for the Management of Enterprise. What is New to This Edition : Contains an entirely a new chapter on Computer Ethics, Intellectual Property Rights and Cybercrime Incorporates two new cases on Indian Telecom IT: Dream IT, and MG Retail: A Case of Missing “e” in Retail Provides multiple choice questions, with answers, for a better grasp of the concepts discussed
Author: Michael J. Baker
Publisher: Red Globe Press
Published: 2014-12-19
Total Pages: 0
ISBN-13: 9781137025821
DOWNLOAD EBOOKThe fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Author: Joe Peppard
Publisher: John Wiley & Sons
Published: 2016-04-18
Total Pages: 504
ISBN-13: 047003467X
DOWNLOAD EBOOKA comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
Author: John A. Parnell
Publisher: SAGE Publications
Published: 2013-01-15
Total Pages: 665
ISBN-13: 1452292787
DOWNLOAD EBOOKIn Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
Author: Frank T. Rothaermel
Publisher: McGraw-Hill Education
Published: 2014-01-09
Total Pages: 0
ISBN-13: 9780077645069
DOWNLOAD EBOOKStrategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
Author: Steve Brown
Publisher: Routledge
Published: 2007-06-01
Total Pages: 428
ISBN-13: 1136362304
DOWNLOAD EBOOKThis is a substantial new edition of a successful textbook which continues to have a sensible and 'easy to read' style. Each Chapter has a past/present/future theme with a real strategic approach. Strategic Operations Managment shows operations as combining products and services into a complete offer for the customer. Services are therefore seen as key and are integrated throughout the material in each chapter. Manufacturing, service supply and other key factors are all shown to be in place. In an era where companies are fond of talking about core competences but still struggle to understand their operations, this is an important for academics and practitioners alike. Only when managers understand their operations will they be able to leverage them into any sort of capabilities that will lead to competitive advantage. Online tutor resource materials accompany the book.
Author: Robert Galliers
Publisher: Routledge
Published: 2003
Total Pages: 642
ISBN-13: 0750656190
DOWNLOAD EBOOKThe editors include a wide range of contemporary and classic articles from North America and the UK on key information systems management themes, including IT developments in business and outsourcing information systems services.
Author: Guy Masterman
Publisher: Routledge
Published: 2014-05-16
Total Pages: 437
ISBN-13: 1136291911
DOWNLOAD EBOOKThe hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..
