Investigación de mercados en entornos digitales y convencionales
Investigación de mercados en entornos digitales y convencionales

Author: Silvia Villaverde Hernando

Publisher: ESIC Editorial

Published: 2020-09-15

Total Pages: 168

ISBN-13: 841841507X

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A través de estas páginas, se pretende exponer la investigación de mercados como una profesión basada en la búsqueda de información y tendencias, la gestión del conocimiento y la toma de decisiones. Una profesión apasionada, divertida y en continuo cambio, estrechamente ligada a otras disciplinas como marketing, ventas, experiencia de cliente, etc. La investigación de mercados también ha sido partícipe del cambio tecnológico y la digitalización, por lo que este manual aporta las nuevas técnicas y metodologías digitales que enriquecen y complementan a la investigación tradicional. El libro va dirigido a estudiantes, profesionales de la docencia y del sector de investigación de mercados que quieran iniciar su conocimiento y experiencia en esta materia. Se divide en nueve capítulos, abordando en los dos primeros qué es y cómo se inicia una investigación de mercados. A continuación, se expone el desarrollo metodológico con especial dedicación al neuromarketing, para continuar con el diseño del cuestionario, muestreo y el análisis de la información. El último capítulo se destina a la elaboración de la presentación final o la ejecución de un cuadro de mandos.

Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy
Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy

Author: Jaime Gil-Lafuente

Publisher: Springer

Published: 2018-10-13

Total Pages: 376

ISBN-13: 3030006778

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This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.

Beyond WikiLeaks
Beyond WikiLeaks

Author: Benedetta Brevini

Publisher: Springer

Published: 2013-04-16

Total Pages: 393

ISBN-13: 113727574X

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The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.

PISA 21st-Century Readers Developing Literacy Skills in a Digital World
PISA 21st-Century Readers Developing Literacy Skills in a Digital World

Author: OECD

Publisher: OECD Publishing

Published: 2021-05-04

Total Pages: 216

ISBN-13: 9264670971

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Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers.

History of Special Education
History of Special Education

Author: Anthony F. Rotatori

Publisher: Emerald Group Publishing

Published: 2011-01-25

Total Pages: 389

ISBN-13: 0857246291

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Examines the history of special education by categorical areas (for example, Learning Disabilities, Mental Retardation, and Autistic Spectrum Disorders). This title includes chapters on the changing philosophy related to educating students with exceptionalities as well as a history of legal and legislation content concerned with special education.

Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications
Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2017-08-30

Total Pages: 2389

ISBN-13: 1522534180

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People currently live in a digital age in which technology is now a ubiquitous part of society. It has become imperative to develop and maintain a comprehensive understanding of emerging innovations and technologies. Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications is an authoritative reference source for the latest scholarly research on techniques, trends, and opportunities within the areas of digital literacy. Highlighting a wide range of topics and concepts such as social media, professional development, and educational applications, this multi-volume book is ideally designed for academics, technology developers, researchers, students, practitioners, and professionals interested in the importance of understanding technological innovations.

The Ethics of Special Education, Second Edition
The Ethics of Special Education, Second Edition

Author: Kenneth R. Howe

Publisher: Teachers College Press

Published: 2018-06-08

Total Pages: 169

ISBN-13: 0807758957

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Updated to include changes in the field, this new edition addresses ethical issues that are most pressing to special education teachers and administrators. Using a case-based approach, students are encouraged to reason and collaborate about due process, the distribution of educational resources, institutional unresponsiveness, professional relationships, conflicts among parents and teachers, and confidentiality.

Information and Communication Overload in the Digital Age
Information and Communication Overload in the Digital Age

Author: Marques, Rui Pedro Figueiredo

Publisher: IGI Global

Published: 2017-01-30

Total Pages: 406

ISBN-13: 1522520627

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Advances in communication technologies have created an overabundance of available information and knowledge to people in contemporary society. Consequently, it has become pivotal to develop new approaches for information processing and understanding. Information and Communication Overload in the Digital Age is a comprehensive reference source for the latest scholarly material on the increased amount of information created by evolving technologies, examining creative methods for improved control of information overload. Focusing on theoretical and experimental topics, such as media consumption, media literacy, and business applications, this book is ideally designed for researchers, practitioners, academics, graduate students, and professionals seeking emerging perspectives on information and communication management.