Investigación de mercados - 3ra edición
Investigación de mercados - 3ra edición

Author: Jorge Eliécer Prieto Herrera

Publisher: Ecoe Ediciones

Published: 2023-08-09

Total Pages: 250

ISBN-13: 9585032007

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Este libro recopila, organiza, argumenta e interpreta una serie de conceptos, datos y experiencias sobre la Investigación de Mercados, teniendo en cuenta todos los actores del proceso de intercambio de productos y servicios que una compañía ofrece en un espacio físico o virtual con el fin de satisfacer las necesidades de clientes y consumidores. La obra presenta una introducción precisa y amplia sobre la Investigación de Mercados, tras lo cual, orienta con casos prácticos cómo ejecutarla facilitando varios modelos de cuestionarios para la obtención de la información. En esta nueva edición, además, se profundiza en las megatendencias del marketing con énfasis en las nuevas tecnologías de la información y comunicación. Por su contenido temático y aplicación práctica va dirigido a estudiantes, docentes, empresarios, emprendedores, investigadores, gerentes, profesionales de administración, mercadeo y demás personas dedicadas a esta actividad estratégica dentro de las empresas. Incluye - Metodología aplicada de investigación. - Profundización en las megatendencias del marketing con énfasis en TIC. - Ejercicios prácticos y guías. - Lecturas de reflexión y frases de retroalimentación.

Fundamentals of Investments
Fundamentals of Investments

Author: Gordon J. Alexander

Publisher: Pearson Educación

Published: 2001

Total Pages: 824

ISBN-13: 9789702603757

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This introduction provides a clear framework for understanding and analyzing securities, and covers the major institutional features and theories of investing. While the book presents a thorough discussion of investments, the authors keep the material practical, relevant, and easy to understand. The latest developments in investments are brought to life through the use of tables, graphs, and illustrations that incorporate current market information and academic research. An international content deals directly with international securities and securities markets throughout the book--along with currency management and interest rate parity. Up-to-date "Money Matters" articles reflect the latest real-world developments and are provided throughout each chapter to give readers a sense of how practitioners deal with various investment issues and use techniques. Other coverage includes an array of investment tools--presented through discussions on stocks, bonds, and other securities such as options and futures. A guide to reviewing, forecasting, and monitoring--for individuals preparing to make investments or take the CFA exam.

Marketing
Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

Published: 2003

Total Pages: 686

ISBN-13: 9789702604006

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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Tourism and Hospitality
Tourism and Hospitality

Author: Jaime Seba

Publisher: CRC Press

Published: 2011-12-15

Total Pages: 287

ISBN-13: 1466559993

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This title includes a number of Open Access chapters.Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is one of the world s largest industries, and in many regions it is the single largest source of investment and employment.

Advances in Tourism Destination Marketing
Advances in Tourism Destination Marketing

Author: Metin Kozak

Publisher: Routledge

Published: 2009-09-10

Total Pages: 280

ISBN-13: 1135218919

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This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Advances In Doctoral Research In Management
Advances In Doctoral Research In Management

Author: Graeme Hutcheson

Publisher: World Scientific

Published: 2006-07-18

Total Pages: 293

ISBN-13: 9814481777

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Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field of management worldwide.This first book in the Advances in Doctoral Research in Management series includes both doctoral research papers and a section on doctoral research notes consisting of shorter versions of extended monographs. There is also a section on research methodology papers that builds awareness and provides applications of new methodological concepts, techniques and tools.

Animal products from the Mediterranean area
Animal products from the Mediterranean area

Author: J.M.C. Ramalho Ribeiro

Publisher: BRILL

Published: 2023-08-28

Total Pages: 411

ISBN-13: 9086865682

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This book and its case studies focuses on typical local products and breeds, descriptions of the production systems and conservation techniques of endangered breeds/products in the Mediterranean area. Traditional and extensive systems, involving local breeds, which meet the needs of the population requiring safe foods at a reasonable costs, are validated for their specific meaning to the region. It is acknowledged that natural constraints of the Mediterranean area of climate and geography, make it unfavourable to mass production at low cost. Profit related aspects are discussed considering the different economic realities of the northern part of the basin compared to the southern part. Characteristics of typical animal production with consideration for positive and negative impacts on production systems and on the environment as well as the need to adjust to climate uncertainty and seasonal variability of feed resources, is also discussed. A focus is given to the following areas: animal production economy and social impact in the Mediterranean area; utilisation of natural resources and environmental impact of the animal production systems; possibilities for improving traditional systems; quality and traceability of typical products; moving from traditional to certified animal products.