Mass Communications and Media Studies
Mass Communications and Media Studies

Author: Peyton Paxson

Publisher: Bloomsbury Publishing USA

Published: 2018-05-17

Total Pages: 378

ISBN-13: 1501329960

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Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Media & Culture
Media & Culture

Author: Richard Campbell

Publisher: Bedford Books

Published: 2002

Total Pages: 613

ISBN-13: 9780312390709

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Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

John Dewey
John Dewey

Author: Lana F. Rakow

Publisher: A Critical Introduction to Media and Communication Theory

Published: 2019

Total Pages: 0

ISBN-13: 9781433167317

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Going beyond Dewey's reputation in received histories in communication, this book documents his role beginning at the University of Michigan in 1884 until his death in 1952 in establishing a view of communication as the means by which associated life and adaptation to the environment is possible.

George Gerbner
George Gerbner

Author: Michael Morgan

Publisher: A Critical Introduction to Media and Communication Theory

Published: 2012

Total Pages: 0

ISBN-13: 9781433109874

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Telling all the stories -- Gerbner's early research -- Toward cultural indicators -- The violence profiles -- Beyond violence -- Critiques, advances, and critical contributions.

Media Communication
Media Communication

Author: James Watson

Publisher: Red Globe Press

Published: 2016-01-08

Total Pages: 0

ISBN-13: 113742821X

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A complete and well-rounded introduction to the study of media and communication in the modern world. It explores the evolution of media and communication and surveys a full range of media theories, using these perspectives to explain social issues and navigate the constantly shifting media landscape in the 21st century.

Media and Communication Research Methods
Media and Communication Research Methods

Author: Anders Hansen

Publisher: Bloomsbury Publishing

Published: 2018-09-12

Total Pages: 462

ISBN-13: 1350306649

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This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Making Sense of Media
Making Sense of Media

Author: George R. Rodman

Publisher: Addison-Wesley Longman

Published: 2001

Total Pages: 568

ISBN-13:

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This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.

Media Studies
Media Studies

Author: Robert Kolker

Publisher: John Wiley & Sons

Published: 2009-02-24

Total Pages: 329

ISBN-13: 1405155604

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Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style. Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity Allows students to move within the media they know while increasing comprehension