Introducing Metaphor

Introducing Metaphor

Author: Murray Knowles

Publisher: Psychology Press

Published: 2006

Total Pages: 186

ISBN-13: 0415278007

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Presenting a first-class and much needed introduction to the theory and applications of metaphor in text analysis, Introducing Metaphor affords students a clear, coherent overview of important issues in this widely studied area.


Metaphor and Metonymy at the Crossroads

Metaphor and Metonymy at the Crossroads

Author: Antonio Barcelona

Publisher: Walter de Gruyter

Published: 2003

Total Pages: 372

ISBN-13: 9783110175561

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Barcelona (English, U. of Murcia, Spain) has collected 17 essays by 18 contributors (no information provided) that place the cognitive theory of metaphor and metonymy at a crossroads in at least three senses. First, because the theory is at a turning point, partially indicated by increased concern with the nature of metonymy, usually a neglected area. Second, because of the interaction between metaphor and metonymy which meet at conceptual and linguistic crossroads. Third, because the cognitive theory of metaphor and metonymy is exhibiting new tendencies like the study of the metaphorical motivation of crosslinguistic patterns of lexical semantic change, the metonymic motivation of grammar, and the study of metaphor and metonymy in advertising and conversation. Written for those with advanced tropical knowledge. Annotation copyrighted by Book News, Inc., Portland, OR


Metaphor

Metaphor

Author: Zoltan Kovecses

Publisher: Oxford University Press

Published: 2010-03-12

Total Pages: 396

ISBN-13: 0199705313

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Combining up-to-date scholarship with clear and accessible language and helpful exercises, Metaphor: A Practical Introduction is an invaluable resource for all readers interested in metaphor. This second edition includes two new chapters--on 'metaphors in discourse' and 'metaphor and emotion' --along with new exercises, responses to criticism and recent developments in the field, and revised student exercises, tables, and figures.


Metaphor and Mills

Metaphor and Mills

Author: Honesto Herrera-Soler

Publisher: Walter de Gruyter

Published: 2012-07-04

Total Pages: 338

ISBN-13: 3110274582

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While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.


Metaphor and Dialectic in Managing Diversity

Metaphor and Dialectic in Managing Diversity

Author: C. Schwabenland

Publisher: Springer

Published: 2012-06-12

Total Pages: 232

ISBN-13: 1137022671

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Metaphor and dialectic are modes of thinking that influence the ways in which we identify what we have in common with others, how we differ and how we manage this diversity to achieve organizational goals. This book explores how we can become more aware of these unconscious processes and challenge stereotypes.


Metaphor

Metaphor

Author: Tony Veale

Publisher: Springer Nature

Published: 2022-06-01

Total Pages: 148

ISBN-13: 3031021606

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The literary imagination may take flight on the wings of metaphor, but hard-headed scientists are just as likely as doe-eyed poets to reach for a metaphor when the descriptive need arises. Metaphor is a pervasive aspect of every genre of text and every register of speech, and is as useful for describing the inner workings of a "black hole" (itself a metaphor) as it is the affairs of the human heart. The ubiquity of metaphor in natural language thus poses a significant challenge for Natural Language Processing (NLP) systems and their builders, who cannot afford to wait until the problems of literal language have been solved before turning their attention to figurative phenomena. This book offers a comprehensive approach to the computational treatment of metaphor and its figurative brethren—including simile, analogy, and conceptual blending—that does not shy away from their important cognitive and philosophical dimensions. Veale, Shutova, and Beigman Klebanov approach metaphor from multiple computational perspectives, providing coverage of both symbolic and statistical approaches to interpretation and paraphrase generation, while also considering key contributions from philosophy on what constitutes the "meaning" of a metaphor. This book also surveys available metaphor corpora and discusses protocols for metaphor annotation. Any reader with an interest in metaphor, from beginning researchers to seasoned scholars, will find this book to be an invaluable guide to what is a fascinating linguistic phenomenon.


Metaphor in Use

Metaphor in Use

Author: Fiona MacArthur

Publisher: John Benjamins Publishing

Published: 2012

Total Pages: 390

ISBN-13: 9027223920

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Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse 'real world' contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.


Studying Scientific Metaphor in Translation

Studying Scientific Metaphor in Translation

Author: Mark Shuttleworth

Publisher: Routledge

Published: 2017-03-16

Total Pages: 219

ISBN-13: 1317390113

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Studying Scientific Metaphor in Translation presents a multilingual examination of the translation of metaphors. Mark Shuttleworth explores this facet of translation and develops a theoretically nuanced description of the procedures that translators have recourse to when translating metaphorical language. Drawing on a core corpus consisting of six Scientific American articles in the fields of neurobiology and biotechnology dating from 2004, along with their translations into Chinese, French, German, Italian, Polish and Russian, Shuttleworth provides a data-driven and theoretically informed picture of the processes that underpin metaphor translation. The book builds interdisciplinary bridges between translation scholars and metaphor researchers, proposes a new set of procedures for metaphor translation conceived within the context of descriptive translation studies, and puts forward a possible resolution to the debate on metaphor translatability.


Fermentation as Metaphor

Fermentation as Metaphor

Author: Sandor Ellix Katz

Publisher: Chelsea Green Publishing

Published: 2020-10-15

Total Pages: 128

ISBN-13: 1645020223

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Los Angeles Times Best Cookbooks 2020 Saveur Magazine "Favorite Cookbook to Gift" Esquire Magazine Best Cookbooks of 2020 "The book weaves in reflections on art, religion, culture, music, and more, so even if you’re not an epicure, there’s something for everyone."—Men's Journal Bestselling author Sandor Katz—an “unlikely rock star of the American food scene” (New York Times), with over 500,000 books sold—gets personal about the deeper meanings of fermentation. In 2012, Sandor Ellix Katz published The Art of Fermentation, which quickly became the bible for foodies around the world, a runaway bestseller, and a James Beard Book Award winner. Since then his work has gone on to inspire countless professionals and home cooks worldwide, bringing fermentation into the mainstream. In Fermentation as Metaphor, stemming from his personal obsession with all things fermented, Katz meditates on his art and work, drawing connections between microbial communities and aspects of human culture: politics, religion, social and cultural movements, art, music, sexuality, identity, and even our individual thoughts and feelings. He informs his arguments with his vast knowledge of the fermentation process, which he describes as a slow, gentle, steady, yet unstoppable force for change. Throughout this truly one-of-a-kind book, Katz showcases fifty mesmerizing, original images of otherworldly beings from an unseen universe—images of fermented foods and beverages that he has photographed using both a stereoscope and electron microscope—exalting microbial life from the level of “germs” to that of high art. When you see the raw beauty and complexity of microbial structures, Katz says, they will take you “far from absolute boundaries and rigid categories. They force us to reconceptualize. They make us ferment.” Fermentation as Metaphor broadens and redefines our relationship with food and fermentation. It’s the perfect gift for serious foodies, fans of fermentation, and non-fiction readers alike. "It will reshape how you see the world."—Esquire


Understanding Metaphor through Corpora

Understanding Metaphor through Corpora

Author: Katie Patterson

Publisher: Routledge

Published: 2018-05-11

Total Pages: 209

ISBN-13: 1351241079

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This book introduces a unique methodology to the study of metaphor, integrating a corpus linguistic approach to explore the lexical, grammatical, semantic, and pragmatic characteristics of metaphoric instances of language. The volume questions the reliability of attempts to identify metaphor based on dichotomy and, drawing on data from a corpus of nineteenth-century writing, instead advocates for the notion that metaphoricity is context-dependent and fluid, in relation to the respective social and discourse contexts in which metaphors can be found. The book also applies Lexical Priming Theory to metaphoric language to suggest that our use of metaphor is due to unconscious behaviors, a counterpoint to perspectives that see metaphor use as part of the creative process. Taken as a whole, the volume calls for a deeper investigation of the complex web of meaning senses that contributes to our understanding of metaphor, making this key reading for students and researchers in corpus linguistics, metaphor studies, lexicography, semantics, and pragmatics.