Internet for promoting small tourist realities
Author: Federica Signorini
Publisher: Lulu.com
Published:
Total Pages: 259
ISBN-13: 1447541235
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Virtual and Augmented Reality in Education, Art, and Museums
Author: Guazzaroni, Giuliana
Publisher: IGI Global
Published: 2019-11-22
Total Pages: 385
ISBN-13: 1799817989
DOWNLOAD EBOOKDue to the growing prevalence of artificial intelligence technologies, schools, museums, and art galleries will need to change traditional ways of working and conventional thought processes to fully embrace their potential. Integrating virtual and augmented reality technologies and wearable devices into these fields can promote higher engagement in an increasingly digital world. Virtual and Augmented Reality in Education, Art, and Museums is an essential research book that explores the strategic role and use of virtual and augmented reality in shaping visitor experiences at art galleries and museums and their ability to enhance education. Highlighting a range of topics such as online learning, digital heritage, and gaming, this book is ideal for museum directors, tour developers, educational software designers, 3D artists, designers, curators, preservationists, conservationists, education coordinators, academicians, researchers, and students.
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Published: 2018-01-05
Total Pages: 1755
ISBN-13: 1522551883
DOWNLOAD EBOOKConsumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality
Author: Simão, Emília
Publisher: IGI Global
Published: 2018-07-27
Total Pages: 296
ISBN-13: 1522556974
DOWNLOAD EBOOKThe concept of immersive multimedia, which is closely related to concepts of augmented reality, brings opportunities in art, education, entertainment, and technology. As such, it is vital to explore the connections between consumers of media content and information parts that come from multimedia platforms. Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality is a critical scholarly resource that offers solutions to the problems that appear in both theoretical and practical dimensions of immersive multimedia experiences on an interdisciplinary platform. Featuring coverage on a broad range of topics such as cyber behavior, human-computer interaction, and transmedia, this book is geared towards digital artists, media professionals, developers, academicians, researchers, and upper-level graduate students seeking current research on the exploration of immersive multimedia through the perspectives of technology, communications, and art.
Business Information Systems
Author: Witold Abramowicz
Publisher: Springer
Published: 2017-06-21
Total Pages: 355
ISBN-13: 3319593366
DOWNLOAD EBOOKThis book constitutes the refereed proceedings of the 20th International Conference on Business Information Systems, BIS 2017, held in Poznań, Poland, in June 2017. Big Data Analytics helps to understand and enhance enterprises by linking many fields of information technology and business. This year’s conference theme was: Big Data Analytics for Business and Public Administration. The 24 full papers presented in this volume were carefully reviewed and selected from 72 submissions. They were organized in topical sections named: big and smart data; business and enterprise modeling; ICT project management; process management; smart infrastructure; and applications.
Recent Advancements in Tourism Business, Technology and Social Sciences
Author: Vicky Katsoni
Publisher: Springer Nature
Published:
Total Pages: 1078
ISBN-13: 3031543386
DOWNLOAD EBOOKMarketing Tourism and Hospitality
Author: Richard George
Publisher: Springer Nature
Published: 2021-05-08
Total Pages: 509
ISBN-13: 3030641112
DOWNLOAD EBOOKThis textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
Author: Akel, Gökhan
Publisher: IGI Global
Published: 2022-06-24
Total Pages: 596
ISBN-13: 1668443821
DOWNLOAD EBOOKTechnology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Tourist Experiences
Author: Chris Ryan
Publisher: Channel View Publications
Published: 2024-03-12
Total Pages: 200
ISBN-13: 184541926X
DOWNLOAD EBOOKThis book explores the application of psychological theories to tourist behaviour and experiences. It traces the evolution of those theories and how they have changed in response to broader social and economic changes. Among those changes have been the development of tourism, which reflects those social changes and contributes to them. In doing so, tourism theories also contribute to and gain insights from emergent psychological theories including those derived from the neurosciences. The book provides both undergraduate and postgraduate students with an understanding of core psychological perspectives derived from both humanistic and empirical psychology and their application to tourist behaviours and experiences.
Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
Author: Gustavo, Nuno
Publisher: IGI Global
Published: 2022-02-19
Total Pages: 379
ISBN-13: 1799883086
DOWNLOAD EBOOKAs hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.
