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Author: Bryan Jean
Publisher: Emerald Group Publishing
Published: 2013-10-08
Total Pages: 288
ISBN-13: 1781908974
DOWNLOAD EBOOKVolume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
Author: Shaoming Zou
Publisher: Emerald Group Publishing
Published: 2015-11-03
Total Pages: 305
ISBN-13: 1785602322
DOWNLOAD EBOOKEmerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.
Author: Shuang Wu
Publisher: Springer Nature
Published: 2020-06-15
Total Pages: 701
ISBN-13: 3030391655
DOWNLOAD EBOOKThis proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: James Agarwal
Publisher: Springer
Published: 2018-03-28
Total Pages: 387
ISBN-13: 3319741292
DOWNLOAD EBOOKThis book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.
Author:
Publisher: GRIN Verlag
Published: 2020-02-04
Total Pages: 13
ISBN-13: 3346107825
DOWNLOAD EBOOKDocument from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 60 %, , language: English, abstract: The assignment is written about two main topics. On the one hand about the constantly changing environment of marketing. On the other hand about the role of the customer in this environment and to what extent the role of the coustomer matters in marketing activities. The roots of marketing extend back to antiquity. There are: “Many recorded cases of advertising in ancient and medieval trade and commerce. For example early advertising (of brothels) is found in the ruins of Pompeii” (Doyle, 2011). The further genesis of marketing shows that marketing has become more and more complex over the centuries and is still subject to constant change. Simple methods such as the naming of individual product types or the distribution of leaflets have developed into a dynamic sector, ranging from market research to the psychological analysis of consumer behaviourism. Marketing has gained in importance especially in the industrial revolution. Due to the division of labour, the rapid technical progress and the constantly growing range of products, as well as many other factors, marketing is subject to many changes. The following assignment deals with this topic. In particular, the essay examines the “dynamic nature of the marketing environment” and the role of the consumer in view of this environment. Furthermore, the essay deals with the question, to what extent the role of the consumer is central to the marketing activities
Author: Assoc. Prof. Dr. Yurdagül MERAL
Publisher: Hiperlink eğit.ilet.yay.san.tic.ve ltd.sti.
Published:
Total Pages: 203
ISBN-13: 625728080X
DOWNLOAD EBOOKEconomic growth is a key issue both in economic policy making and in economic research. In eastern nations of the world, the interest in economic growth has been in the centrestage in view of the persistently high rates of unemployment and resurgence of recessionary pressures on these economies due to spillover effects from other developed economies undergoing recessionary phases. Entrepreneurial activities not only open up new doorways of income generation for individuals residing in the economy but is also looked upon now as panacea to treat unemployment by most governments, provided such ventures turn out to be revenue generating for the entrepreneur after all the risk he is willing to undertake. Entrepreneurship contributes to the development of innovative technologies, processes as well as business systems which in turn influences the prevailing market structures in the economy disrupting the competition existing in the markets. Nonetheless it bound to impact the capital formation in the economy and thus the growth of the economy. The inter relations between credit extension by commercial banks, entrepreneurship and economic growth are investigated in this paper empirically using autoregressive models.
Author: Alan M. Rugman
Publisher: Oxford University Press, USA
Published: 2003
Total Pages: 902
ISBN-13: 9780199258413
DOWNLOAD EBOOKThis handbook synthesises some literature of the last 40 years in 28 chapters. The coverage is split into the following areas : the history and theory of the multinational enterprise; the political and policy environment of international business.
Author: S. Tamer Cavusgil
Publisher: Emerald Group Publishing
Published: 1990
Total Pages: 246
ISBN-13: 9781559381284
DOWNLOAD EBOOKFor the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.
Author: P. K. Vasudeva
Publisher: Excel Books India
Published: 2006
Total Pages: 656
ISBN-13: 9788174464958
DOWNLOAD EBOOKWith the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.
Author: Sak Onkvisit
Publisher: Routledge
Published: 2009-05-07
Total Pages: 737
ISBN-13: 1135275475
DOWNLOAD EBOOKA key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
