International Management

International Management

Author: Dean McFarlin

Publisher: Routledge

Published: 2014-04-04

Total Pages: 574

ISBN-13: 1135965390

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McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets. Questions, case studies, examples of creative problem solving, and testimonials from real-world managers operating in the international arena are just a few of the tactics McFarlin and Sweeney use to help students begin to think about applied theory on a global level. All chapters have been updated with recent articles from leading business sources and academic journals, and new case studies have been incorporated.


International Insights: Equality in Education

International Insights: Equality in Education

Author: Vana Chiou

Publisher: Waxmann Verlag

Published: 2019

Total Pages: 245

ISBN-13: 3830990227

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Educational institutions should offer a safe and secure environment for young people. Part of that should be educational equity, which is a measure of achievement, fairness, and opportunity in education. This publication analyses and discusses educational equality from different angles. All contributions reflect on the current situation of 11 European countries. All of them are part of the Bologna process and are dealing with the challenges of the development of a European Higher Education Area. This ongoing process is reflected in the present publication, with a specific focus on equality in education. The authors cover aspects like inclusion and inequality, internationalizing education, and accessing education, but they also deal with learning foreign languages, education for the future, assessment, feedback and student success, lifelong learning, teacher training as well as different aspects of the LGB(T+) community and gender and education.


International Management

International Management

Author: Paul Sweeney

Publisher: Routledge

Published: 2014-09-19

Total Pages: 625

ISBN-13: 113595562X

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As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce. Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management: Understanding the broad context of international business, including the critical trends impacting international management, the legal and political forces driving international business, and the ethical and cultural dilemmas that can arise Mastering the essential elements of effective interaction in the international arena, from cross-cultural understanding and communication to cross-border negotiation Recognizing and taking advantage of strategic opportunities, such as entering and operating in foreign markets Building and leading effective international teams, including personal and behavioral motivation, as well as taking an international perspective on the hiring, training, and development of employees These principles are emphasized in the text with current examples and practical applications, establishing a foundation for students to apply their understanding in the current global business environment. With a companion website featuring an instructor’s manual, powerpoint slides, and a testbank, International Management, 5e is a superb resource for instructors and students of international management.


Global Marketing

Global Marketing

Author: Carlyle Farrell

Publisher: SAGE

Published: 2015-09-10

Total Pages: 578

ISBN-13: 1473910889

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This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students


How China Sees the World

How China Sees the World

Author: Huiyun Feng

Publisher: Springer Nature

Published: 2019-11-15

Total Pages: 139

ISBN-13: 9811504822

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This book intends to make sense of how Chinese leaders perceive China’s rise in the world through the eyes of China’s international relations (IR) scholars. Drawing on a unique, four-year opinion survey of these scholars at the annual conference of the Chinese Community of Political Science and International Studies (CCPSIS) in Beijing from 2014–2017, the authors examine Chinese IR scholars’ perceptions of and views on key issues related to China’s power, its relationship with the United States and other major countries, and China’s position in the international system and track their changes over time. Furthermore, the authors complement the surveys with a textual analysis of the academic publications in China’s top five IR journals. By comparing and contrasting the opinion surveys and textual analyses, this book sheds new light on how Chinese IR scholars view the world as well as how they might influence China’s foreign policy.


International Advertising and Communication

International Advertising and Communication

Author: Sandra Diehl

Publisher: Springer Science & Business Media

Published: 2006-09-19

Total Pages: 477

ISBN-13: 3835057022

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The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising


Building Intuition

Building Intuition

Author: Dilip Chhajed

Publisher: Springer Science & Business Media

Published: 2008-07-11

Total Pages: 195

ISBN-13: 0387736999

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This is the first book in the field that uses the power of the basic models and principles to provide students and managers with an "intuitive understanding" of operations management. The book touches on nine fundamental models and principles, and outlines the key insights behind each one. Some of the very biggest names in the Management Science field have developed and carefully written these chapters on the field’s basic models.


Global Student Engagement

Global Student Engagement

Author: Hamish Coates

Publisher: Routledge

Published: 2022-05-05

Total Pages: 200

ISBN-13: 1000578194

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Drawing together major global studies from leading researchers, this book presents novel results, ideas, and developments from the world’s largest collaborative study of student engagement in higher education. It builds insight into contemporary higher education practice, policy, and research. The chapters are written by experts who lead student engagement research in nine diverse countries in Asia Pacific, North and South America, Europe and Africa. The book presents analysis, results, benchmark data, and case studies. It deep-dives into research programs, analytical capabilities, empirical situations, and development trajectories. The book updates earlier publications and charts emerging perspectives and development opportunities. The research contributions are for students of higher education, as well as for policymakers, advisors, and university administrators. Higher education practitioners and leaders around the world will enjoy this book.