Interactivity and the Online Media Sphere in Nigeria
Interactivity and the Online Media Sphere in Nigeria

Author: Joseph Wilson

Publisher: Cambridge Scholars Publishing

Published: 2019-01-15

Total Pages: 134

ISBN-13: 152752566X

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In today’s age of extraordinary technological development, the mass media industry must constantly innovate and adopt emerging concepts to keep up with the demand of online visibility and prominence. Interactivity is a distinguishing feature of the current online environment, and is a necessity in maintaining relevance in digital media sphere. The growing impact of new media technologies and the resulting pressure on mass media organizations to incorporate more audience involvement have made interactivity a particularly sought-after phenomenon throughout the industry. The prominence of online interactivity has resulted in anxiety throughout the mass media industry regarding the ways in which media organisations can engage with their audience and maintain a high level of traffic on their websites. Attaining these heights largely depends on the quality and nature of interactivity on a given site. This book provides insights into the interactivity basics of an ideal media website, and highlights the nature of interactivity in the Nigerian online media sphere vis-a-vis the basics of interactivity.

Nigeria's Digital Diaspora
Nigeria's Digital Diaspora

Author: Farooq A. Kperogi

Publisher: Rochester Studies in African H

Published: 2019-12-20

Total Pages: 314

ISBN-13: 1580469825

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In a disruptive media landscape characterized by the relentless death of legacy newspapers, Nigeria's Digital Diaspora shows that a country's transnational elite can shake its media ecosystem through distant online citizen journalism.

African Language Digital Media and Communication
African Language Digital Media and Communication

Author: Abiodun Salawu

Publisher: Routledge

Published: 2018-10-03

Total Pages: 364

ISBN-13: 1351120409

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While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. This book analyses the online presence of African language media. The chapters in the book focus on the speed, structure, content, navigation and interactivity, operations and performance, and audience of the online media. They also pay particular attention to how social media such as Facebook, Twitter and WhatsApp have been appropriated by African language media. Using a wide range of case studies, the contributors assess the challenges of adopting digital technologies by the media, and how the technologies have impacted journalistic practice and media operations. Examining the ability of the African language press to adopt new technologies, this book will be of interest to scholars of media, journalism, communication, social media and culture in Africa.

Media and Communication in Nigeria
Media and Communication in Nigeria

Author: Bruce Mutsvairo

Publisher:

Published: 2021-12-30

Total Pages: 272

ISBN-13: 9781003208747

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Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria's booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry ('Nollywood') and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.

Exploring Journalism Practice and Perception in Developing Countries
Exploring Journalism Practice and Perception in Developing Countries

Author: Salawu, Abiodun

Publisher: IGI Global

Published: 2017-08-11

Total Pages: 358

ISBN-13: 152253377X

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Media outlets play a pivotal role in fostering the positive and beneficial development of countries in modern society. By properly informing citizens of critical national concerns, the media can help to transform society and promote active participation. Exploring Journalism Practice and Perception in Developing Countries is a crucial reference source for the latest scholarly material on the impacts of development journalism on contemporary nations and the media’s responsibility to inform citizens of government and non-government activities. Highlighting a range of pertinent topics such as media regulation, freedom of expression, and new media technology, this book is ideally designed for researchers, academics, professionals, policy makers, and students interested in the role of journalist endeavors in developing nations.

Talk on Television
Talk on Television

Author: Sonia Livingstone

Publisher: Routledge

Published: 2002-09-10

Total Pages: 214

ISBN-13: 1134900449

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Not only is everyday conversation increasingly dependent on television, but more and more people are appearing on television to discuss social and personal issues. Is any public good served by these programmes or are they simply trashy entertainment which fills the schedules cheaply? Talk on Television examines the value and significance of televised public debate. Analysing a wide range of programmes including Kilroy, Donohue and The Oprah Winfrey Show, the authors draw on interviews with both the studio participants and with those watching at home. They ask how the media manage discussion programmes and whether the programmes really are providing new 'spaces' for public participators. They find out how audiences interpret the programmes when they appear on the screen themselves, and they unravel the conventions - debate, romance, therapy - which make up the genre. They also consider TV's function as a medium of education and information, finally discussing the dangers and opportunities the genre holds for audience participation and public debate in the future.

Debates for the Digital Age
Debates for the Digital Age

Author: Danielle Sarver Coombs

Publisher: Bloomsbury Publishing USA

Published: 2015-11-23

Total Pages: 528

ISBN-13:

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By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.

The Digital Transformation of the Public Sphere
The Digital Transformation of the Public Sphere

Author: Athina Karatzogianni

Publisher: Springer

Published: 2016-12-17

Total Pages: 437

ISBN-13: 1137504560

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Bringing together contributions from the fields of sociology, media and cultural studies, arts, politics, science and technology studies, political communication theory and popular culture studies, this volume engages both with theoretical debates and detailed empirical studies, showcasing how the public sphere is transformed by digital media, and in turn how this digital public sphere shapes and is shaped by debates surrounding crisis, conflict, migration and culture. Case studies from Bulgaria, Nigeria, China, Greece, Italy, Cyprus, UK, Mexico and India are discussed in detail.

African Media and the Digital Public Sphere
African Media and the Digital Public Sphere

Author: O. Mudhai

Publisher: Springer

Published: 2009-05-25

Total Pages: 269

ISBN-13: 0230621759

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This book examines the claims that new information and communication technologies (ICTs) are catalysts of democratic change in Africa. It takes optimist, pragmatist-realist and pessimist stances on various political actors and institutions, from government units and political parties to civil society organizations and minority groups.