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Author: Jurij F. Tasic
Publisher: Springer Science & Business Media
Published: 2005-12-30
Total Pages: 435
ISBN-13: 0306487187
DOWNLOAD EBOOKThis volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications.
Author: Jurij F. Tasic
Publisher: Springer
Published: 2013-03-29
Total Pages: 418
ISBN-13: 9781475777710
DOWNLOAD EBOOKThis volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications.
Author: Peng Duan
Publisher: Springer Nature
Published: 2020-11-16
Total Pages: 144
ISBN-13: 9811594643
DOWNLOAD EBOOKThis book provides the readers with an interdisciplinary perspective on communication in the diffuse boundaries that also demonstrates the diversity and inclusion for presenting wide range and rapid changes in contents, and the authors use “smart” as the guiding principle while indicate “communication” has been defined as a core feature. Appropriately, the book is divided into eight major sections. As always, the inevitable result of upgrading and constant iterations of developing new communication technology, the media communication has turned out to be one of the most important means in the smart era. The book sheds new light on virtual reality (VR), a pioneering technology in smart media communication, as an entry point to explore why the core social networks of smart news and smart media communication could occupy the central position in smart media communication while to discuss issues such as platform society built using smart media communication, and further elaborate on the integration of 5G technology, media and social transformation. This book not merely covers disciplines such as journalism and communication, but also on the universal application of smart media communication, and furthermore, it provides practical guidance and reviews cutting-edge ideas. It serves as a good future reference to help scholars, graduate students as well as relevant professionals for thinking outside the box that in order to continually expand reader’s knowledge and professional capabilities, especially aware of the impact of observation and judgment, value analysis and lifelong learning.
Author: David Pickton
Publisher: Financial Times/Prentice Hall
Published: 2005
Total Pages: 761
ISBN-13: 9780273676454
DOWNLOAD EBOOKNet/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
Author: Jerome M. Juska
Publisher: Routledge
Published: 2021-11-29
Total Pages: 289
ISBN-13: 1000485684
DOWNLOAD EBOOKNow in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
Author: Drew Davidson
Publisher: Lulu.com
Published: 2010
Total Pages: 296
ISBN-13: 0557285658
DOWNLOAD EBOOKThis text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927
Author: R. Arcos
Publisher: Springer
Published: 2015-06-02
Total Pages: 127
ISBN-13: 1137523794
DOWNLOAD EBOOKThis edited volume argues that producers of analysis need to shift from producing static, narrative products to much more dynamic, digitally-based platforms in order to remain competitive and relevant.
Author: Arthur James Wells
Publisher:
Published: 2005
Total Pages: 1664
ISBN-13:
DOWNLOAD EBOOKAuthor: Thomas Osburg
Publisher: Springer Nature
Published: 2019-11-23
Total Pages: 264
ISBN-13: 3030307743
DOWNLOAD EBOOKThis book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.
Author:
Publisher:
Published: 2004
Total Pages: 932
ISBN-13:
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