Milton Glaser
Milton Glaser

Author: Milton Glaser

Publisher: Abrams

Published: 2020-03-03

Total Pages: 250

ISBN-13: 1683359267

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This essential volume by the godfather of modern graphic design explores his process and showcases his highly influential early-career work. This gorgeously illustrated volume delves into the early decades of America’s pre-eminent graphic artist. Milton Glaser’s work ranges from the iconic I Love New York logo to the famous psychedelic Bob Dylan poster and numerous book and record covers; it encompasses everything from store and restaurant design to toy creations as well as magazine formats and logotypes, including New York magazine. In short, his work has helped define the look of our time. Here Glaser undertakes a remarkably wide-ranging representation of his oeuvre. In a new introduction, he speaks of the influences on his work, the responsibilities of the artist, the hierarchies of the traditional art world, and the role of graphic design in the area of his creative growth. First published in 1973, Milton Glaser: Graphic Design is an extraordinary achievement and an indisputable classic.

Proceedings of the 3rd International Conference on Education, Language and Art (ICELA 2023)
Proceedings of the 3rd International Conference on Education, Language and Art (ICELA 2023)

Author: Shoutong Zhu

Publisher: Springer Nature

Published: 2024

Total Pages: 795

ISBN-13: 2384762141

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Zusammenfassung: This is an open access book. About Education: In a narrow sense refers to specially organized school education; in a broader sense, it refers to the social and practical activities that affect the physical and mental development of people. The significance of education is to make people understand the responsibility and righteousness of human society as a person. Only when a person understands his responsibilities and obligations can he become a useful person. The premise is that only those who fulfill their responsibilities and obligations can become a useful person. This is the purpose of education. About Language: Language is a product of a certain society, a phenomenon unique to society, there is no such thing as language outside of society, there is no society, there is no language, the development of language by social constraints, language with the emergence of society, with the development of society and development, with the death of society and death. Language is the bridge and link between members of society, is the tool for mutual communication and expression of ideas, society can not be separated from language, without language, society will collapse and cease to exist. About Art: The value of art, human core, people's aesthetic attitude determines the value of art. Art is a spiritual product, closely related to our life, it can make enrich our spiritual life. The value of art is not only limited to life, it has great value in society, history and business. As an appreciator, we perceive the beauty of art works through images, sounds, experiences, observations, imaginations, and emotions in multiple dimensions, so as to obtain spiritual and emotional pleasure

The Integration of the Humanities and Arts with Sciences, Engineering, and Medicine in Higher Education
The Integration of the Humanities and Arts with Sciences, Engineering, and Medicine in Higher Education

Author: National Academies of Sciences, Engineering, and Medicine

Publisher: National Academies Press

Published: 2018-06-21

Total Pages: 283

ISBN-13: 0309470641

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In the United States, broad study in an array of different disciplines â€"arts, humanities, science, mathematics, engineeringâ€" as well as an in-depth study within a special area of interest, have been defining characteristics of a higher education. But over time, in-depth study in a major discipline has come to dominate the curricula at many institutions. This evolution of the curriculum has been driven, in part, by increasing specialization in the academic disciplines. There is little doubt that disciplinary specialization has helped produce many of the achievement of the past century. Researchers in all academic disciplines have been able to delve more deeply into their areas of expertise, grappling with ever more specialized and fundamental problems. Yet today, many leaders, scholars, parents, and students are asking whether higher education has moved too far from its integrative tradition towards an approach heavily rooted in disciplinary "silos". These "silos" represent what many see as an artificial separation of academic disciplines. This study reflects a growing concern that the approach to higher education that favors disciplinary specialization is poorly calibrated to the challenges and opportunities of our time. The Integration of the Humanities and Arts with Sciences, Engineering, and Medicine in Higher Education examines the evidence behind the assertion that educational programs that mutually integrate learning experiences in the humanities and arts with science, technology, engineering, mathematics, and medicine (STEMM) lead to improved educational and career outcomes for undergraduate and graduate students. It explores evidence regarding the value of integrating more STEMM curricula and labs into the academic programs of students majoring in the humanities and arts and evidence regarding the value of integrating curricula and experiences in the arts and humanities into college and university STEMM education programs.

Handbook of Research on Aestheticization of Violence, Horror, and Power
Handbook of Research on Aestheticization of Violence, Horror, and Power

Author: Erdem, M. Nur

Publisher: IGI Global

Published: 2020-10-02

Total Pages: 696

ISBN-13: 1799846563

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Individuals seek ways to repress the sense of violence within themselves and often resort to medial channels. The hunger of the individual for violence is a trigger for the generation of violent content by media, owners of political power, owners of religious power, etc. However, this content is produced considering the individual’s sensitivities. Thus, violence is aestheticized. Aesthetics of violence appear in different fields and in different forms. In order to analyze it, an interdisciplinary perspective is required. The Handbook of Research on Aestheticization of Violence, Horror, and Power brings together two different concepts that seem incompatible—aesthetics and violence—and focuses on the basic motives of aestheticizing and presenting violence in different fields and genres, as well as the role of audience reception. Seeking to reveal this togetherness with different methods, research, analyses, and findings in different fields that include media, urban design, art, and mythology, the book covers the aestheticization of fear, power, and violence in such mediums as public relations, digital games, and performance art. This comprehensive reference is an ideal source for researchers, academicians, and students working in the fields of media, culture, art, politics, architecture, aesthetics, history, cultural anthropology, and more.

Research Anthology on Modern Violence and Its Impact on Society
Research Anthology on Modern Violence and Its Impact on Society

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2022-08-12

Total Pages: 1509

ISBN-13: 1668474654

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Violence on both large and small scales has a tremendous impact on society. The causes and impacts of violence have been under study for decades; however, in the modern era, it is important to remain knowledgeable of the current research on violence. As tragic events flood news headlines around the world, it is essential to evaluate violence, its causes, and its impact on society in order to mitigate and prevent violence globally. The Research Anthology on Modern Violence and Its Impact on Society discusses the causes, ideologies, and perceptions of modern violence and examines its impact on society. It presents emerging research on modern violence in multiple dimensions from interpersonal to mass violence. Covering topics such as gun violence, radicalization, and victim-offender overlap, this major reference work is an essential resource for sociologists, politicians, government officials, law enforcement, community leaders, educators and administrators of both K-12 and higher education, students of higher education, psychologists, criminologists, victimologists, researchers, and academicians.

Integrated Marketing Communications
Integrated Marketing Communications

Author: Tony Yeshin

Publisher: Routledge

Published: 2012-05-23

Total Pages: 371

ISBN-13: 1136395075

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Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.

The Science and Art of Branding
The Science and Art of Branding

Author: Giep Franzen

Publisher: Routledge

Published: 2015-02-12

Total Pages: 588

ISBN-13: 1317454677

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This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.