This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.
"Mindful by Design is a guide to well-being, a practical resource, and a creative call-to-action, as Caitlin Krause helps readers to bridge the gap between prioritizing true connection and achieving it." – Leah Weiss, author of How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind; Lecturer, Stanford Graduate School of Business "Krause shares valuable strategies that will help any educator, coach, manager, or learning professional bring out the best in those they serve." —Dorie Clark, adjunct professor at Duke University′s Fuqua School of Business and author, Entrepreneurial You and Stand Out "Mindful by Design is a valuable and inspiring guide, offering generous insights and practical advice for those seeking to center, strengthen, and clarify their efforts both in and outside of the classroom." —Dinty Moore, author, The Mindful Writer Take mindfulness beyond the buzzword and spark powerful learning environments! As we navigate complex changes in our professional and personal lives, Mindful by Design is a resource that provides ways to infuse meaningful connection into remote learning, so that learners, teachers, and leaders can flourish. If you′re experiencing "zoom burnout," or just looking for ways to connect more deeply and integrate SEL and mindfulness into the context of your teaching practices, this book is for you! In a busy world full of challenges and distractions, mindfulness is about increasing a sense of presence and intention in everything we do. This must-have resource explores how mindfulness can improve teaching and learning, promoting the development of future-forward skills including creativity, entrepreneurship, innovation, and communication. Readers will learn how to cultivate a personal mindfulness practice that reflects their individuality, and how to create a community of care and respect through mindfulness, inviting learners to seek more authentic interactions with the curriculum, with themselves, and with each other. Mindful by Design provides 24 detailed exercises, including step-by-step mindfulness lessons embedded into specific curriculum areas, ready to implement immediately. Filled with practical, accessible explanations and applications that are adaptive and engaging, this book demystifies mindfulness and empowers each individual to embrace a personal mindfulness practice and inspire powerful learning environments.
How do we create new ways of looking at the world? Join award-winning data storyteller RJ Andrews as he pushes beyond the usual how-to, and takes you on an adventure into the rich art of informing. Creating Info We Trust is a craft that puts the world into forms that are strong and true. It begins with maps, diagrams, and charts — but must push further than dry defaults to be truly effective. How do we attract attention? How can we offer audiences valuable experiences worth their time? How can we help people access complexity? Dark and mysterious, but full of potential, data is the raw material from which new understanding can emerge. Become a hero of the information age as you learn how to dip into the chaos of data and emerge with new understanding that can entertain, improve, and inspire. Whether you call the craft data storytelling, data visualization, data journalism, dashboard design, or infographic creation — what matters is that you are courageously confronting the chaos of it all in order to improve how people see the world. Info We Trust is written for everyone who straddles the domains of data and people: data visualization professionals, analysts, and all who are enthusiastic for seeing the world in new ways. This book draws from the entirety of human experience, quantitative and poetic. It teaches advanced techniques, such as visual metaphor and data transformations, in order to create more human presentations of data. It also shows how we can learn from print advertising, engineering, museum curation, and mythology archetypes. This human-centered approach works with machines to design information for people. Advance your understanding beyond by learning from a broad tradition of putting things “in formation” to create new and wonderful ways of opening our eyes to the world. Info We Trust takes a thoroughly original point of attack on the art of informing. It builds on decades of best practices and adds the creative enthusiasm of a world-class data storyteller. Info We Trust is lavishly illustrated with hundreds of original compositions designed to illuminate the craft, delight the reader, and inspire a generation of data storytellers.
This book targets custom IC designers who are encountering variation issues in their designs, especially for modern process nodes at 45nm and below, such as statistical process variations, environmental variations, and layout effects. It teaches them the state-of-the-art in Variation-Aware Design tools, which help the designer to analyze quickly the variation effects, identify the problems, and fix the problems. Furthermore, this book describes the algorithms and algorithm behavior/performance/limitations, which is of use to designers considering these tools, designers using these tools, CAD researchers, and CAD managers.
Listening to Design takes readers on a unique journey into the singular psychology of design. Drawing on his experience as a teacher, architect, and psychotherapist, Andrew Levitt breaks down the entire creative process, from the first moments an idea appears to the final presentation of a project. Combining telling anecdotes, practical advice, and personal insights, this book offers a rarely seen glimpse into the often turbulent creative process of a working designer. It highlights the importance of active listening, the essential role of empathy in solving problems and overcoming obstacles, and reveals how the act of designing is a vehicle for personal development and a profound opportunity for self-transformation. With clear, jargon-free, and inspirational prose, sections on “Storytelling and the Big Idea,” “Listening and Receiving,” “Getting Stuck,” “Empathy and Collaboration,” and “Presenting and Persuading” signal a larger shift in design toward staying true to creative instincts and learning to trust the surprising power and resilience of the creative process itself. This enlightening and timely book is essential reading for designers, architects, and readers working in all creative fields.
Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.
"Foqué establishes a general design theory based on the axioms of pragmatic thinking, a crucial unity between experience and the process of learning, and between conceptual thought and situational consciousness. Building Knowledge develops a theoretical framework and practical instrumentation to establish a knowledge base for the discipline of architecture. Part one of the book presents design methods as a third way of investigating reality apart from scientific methods or the conception of art. By describing thescience-philosophical context, Foqué extensively analyses the nature of design activity and the design process, its inherent characteristics, and the differences between science and art. As such, it is argued that design processes have a research dimension an sich, which are essentially contextual and action driven. Foqué offers an integrated and comprehensive perspective to understand design activity both from an epistemological and practical standpoint. This results in an expanded discourse about the true nature of architectural design processes. Within this theoretical framework, part two explains how case study research is a primordial means to establish a knowledge base for the discipline and profession of architecture. From this premise, Foqué compares case study research in law, medicine and business administration and develops a practical and comprehensive approach to case studies in architecture. The methodology offers a solid and general framework wherein a consistent body of knowledge regarding architectural design processes can be generated. This promotes deeper insight in the complex relationship between context, product and process, which governs every design process on the one hand, and between the several stakeholders involved on the other hand."--Publisher.
A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.
"Ready or not, it’s high time to make BIM a part of your practice, or at least your vocabulary, and this book has as much to offer beginners as it does seasoned users of building information modeling software." —Chicago Architect The first book devoted to the subject of how BIM affects individuals and organizations working within the ever-changing construction industry, BIM and Integrated Design discusses the implementation of building information modeling software as a cultural process with a focus on the technology’s impact and transformative effect—both potentially disruptive and liberating—on the social, psychological, and practical aspects of the workplace. BIM and Integrated Design answers the questions that BIM poses to the firm that adopts it. Through thorough research and a series of case study interviews with industry leaders—and leaders in the making out from behind the monitor—BIM and Integrated Design helps you learn: Effective learning strategies for fully understanding BIM software and its use Key points about integrated design to help you promote the process to owners and your team How BIM changes not only the technology, process, and delivery but also the leadership playing field How to become a more effective leader no matter where you find yourself in the organization or on the project team How the introduction of BIM into the workforce has significant education, recruitment, and training implications Covering all of the human issues brought about or exacerbated by the advent of BIM into the architecture workplace, profession, and industry, BIM and Integrated Design shows how to overcome real and perceived barriers to its use.
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.
