This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
"Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc. ; in determining and implementing strategy, operations and processes ; in all interaction -- interpersonal, mediated, digital and social ; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these."--Back cover.
Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication. Beginning with an extended analysis – from an organizational communication vantage point – of the Hurricane Katrina disaster, this groundbreaking edition weaves recent and memorable case materials with up-to-date research and theory, creating a meaningful and comprehensive view of organizational communication. The authors take the unique path of describing and evaluating communication in organizations by focusing on three major perspectives for understanding organizations: traditional, interpretive, and critical. Because these perspectives differ in the ways that they study communication and in the assumptions that they make about the nature of organizations, the authors are able to offer diverse insights into communication in organizations. These three perspectives are used to examine communication functions and structure, organizational culture, information technology; cultural control, diversity, and change; new forms of organizing such as lattices and heterarchies, group relations, leader-member relations, power, conflict, and strategic communication; and new millennium thinking about organizations. Packed with current case studies and commentary, Organizational Communication features an impressive range of contemporary global institutions such as General Motors, Triyo Industries of Japan, Enron, Wal-Mart, Ben & Jerry′s, The Carter Center′s Peace Programs, Canada′s public health programs, social change programs in rural India, and more. Important new topics in this edition include New Communication Structures Cultural Diversity and Empowerment Implications of Information Technology Affirmative Action and Supreme Court Cases Transformational Leadership New Millennium Trends Instructor′s Resource CD Available An easy-to-follow instructor′s manual on CD is available for qualified textbook adopters. This valuable instrument includes PowerPoint presentations, keyword definitions, discussion and exam questions, suggested activities, sample syllabi, recommended assignments, hyperlinks to complementary Internet video, and more.
It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which withstand the shocks of the marketplace. This illuminating book cuts through these conflicting issues to show how organizational communication plays a vital role in confronting uncertainty. Arguing that many managers fail to adequately consider the communication consequences of the decision making process and its impact on organizational effectiveness, Hargie and Tourish present here numerous organizational communication insights, and show how they reveal a way through these dilemmas. Based on cutting-edge research findings and case studies, this book features contributions from the UK, USA, Canada, New Zealand and Norway, bringing multiple perspectives to this topical subject. The result is a comprehensive guide to organizational communication useful for managers, academics and students.
Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.
Organizations and Communications Technology is must reading for those interested in the relation of communication technology to organizational form and function. The book does what many such collections do not do: It presents in a complementary--if not totally unified--fashion a variety of perspectives on and answers to questions raised about the essential nature, determinants, and effects of the organization-communication technology interface. Such coherence in theme and structure is not accidental; rather, it derives from the editors′ commitment to a robust theoretical foundation in which to ground past and future research. . . . They have succeeded brilliantly in their efforts to focus substantive scholarship on theory building in a data-rich but theory-poor field. The result is a work that will no doubt be a classic. The reader who makes the commitment to mine its essays will not be disappointed. --Journal of Business and Technical Communication "As a summary of the field, this collection of theoretical essays succeeds on two main counts. . . . First, it brings together in one volume writers whose recent work has been widely cited and discussed throughout the literatures of information science, communication, management, and technology studies. Second, the book presents some exciting theoretical ideas about the relationship between communication technologies and social behavior that are applicable beyond the organizational setting. . . . On the whole, this book is a fine overview that updates and lends structure--′organizes′--this evolving literature for a diverse audience." --Journal of Communication "The editors . . . argue convincingly that the study of human and organizational aspects of communications technology suffers from a glut of data and a deficiency of theory. The objective of the book becomes one of starting the process of developing a corpus of theory that will integrate the knowledge we have. Overall, the book achieves this objective well, with the gratifying addition that there are also plenty of practical recommendations of immediate value to the practitioner. . . . This is an ambitious book and given the importance of the topic this is inevitable. It is aimed at a broad range of disciplines. It is unashamedly theoretical in its approach yet contains a good deal of immediate practical importance. My own prediction . . . suggests that this book will be regarded as a milestone from which future progress will be measured." --The Occupational Psychologist "Communications technology offers a wonderful springboard for much broader considerations of how people in organizations and behavior within them. Worthwhile . . . engaging." --Academy of Management Review "Will interest any business communication scholar concerned with the ways organizations are affected by new technologies. . . . Provide[s] a wealth of stimulating ideas." --Journal of Business Communication "Organizations and Communications Technology is an attempt to provide a foundation for theory development on information technology in organizations by delegating the task to a set of competent researchers and theorists. Given the dearth of theory development in the field such a strategy makes some sense. Because of (its) diversity, organizations, communications, and management information systems scholars should all find something of interest." --Administrative Science Quarterly How do technology and organization interact to shape organizational structures and processes? What organizational, political, and social processes constrain technological development? What forces shape the articulation of organizational and technological systems? Answering these and other pivotal questions, this powerful volume centers on the role of theory for advancing our knowledge of communication technology in organizations at several levels: micro, group, and macro. A distinguished team of contributors examines a richly diverse group of topics, including telecommunications, communication networks and new media, the use of group decision support systems, and discretionary databases, to name but a few. Organizations and Communication Technology offers nothing less than a fresh foundation for research and management practice. As such, it is essential reading for scholars, practitioners, and students in the fields of management studies, communication science, organization studies, and policy studies.
