International Marketing
International Marketing

Author: Philip R. Cateora

Publisher:

Published: 2005

Total Pages: 746

ISBN-13:

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Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..

Author:

Publisher: Bloomsbury Publishing USA

Published:

Total Pages: 393

ISBN-13: 1501367846

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Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced
Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced

Author: City of London College of Economics

Publisher: City of London College of Economics

Published:

Total Pages: 2135

ISBN-13:

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Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. ​​​​​​​ Study material The study material will be provided in separate files by email / download link.

Strategic Corporate Social Responsibility
Strategic Corporate Social Responsibility

Author: William B. Werther, Jr.

Publisher: SAGE

Published: 2011

Total Pages: 449

ISBN-13: 1412974534

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Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Part I provides an overview of the field, defining CSR and placing it in the context of wider corporate strategy. Part II contains chapters on CSR issues related to the organization, the economy, and society, and provides detailed case studies on a variety of well-known firms. Adopting a stakeholder perspective, the authors explore CSR issues within the complex global business environment in which corporations operate today.