Marketing Research Essentials

Marketing Research Essentials

Author: Carl D. McDaniel

Publisher: Thomson South-Western

Published: 2001

Total Pages: 548

ISBN-13:

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An introductory textbook for management undergraduates. Topics cover creating a research design, data acquisition, and data analysis. The CD-ROM contains Internet links, case and data sets, and a PowerPoint presentation that includes testing questions. Annotation copyrighted by Book News, Inc., Portland, OR.


Marketing Research

Marketing Research

Author: Carl McDaniel, Jr.

Publisher: Wiley

Published: 2000-07-21

Total Pages: 548

ISBN-13: 9780470003596

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This book seamlessly integrates Internet and technology issues and methods--all while preserving the clarity and managerial approach that McDaniel and Gates are known for.


Introduction to Business

Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.


The Ideal Problem Solver

The Ideal Problem Solver

Author: John Bransford

Publisher: W H Freeman & Company

Published: 1993

Total Pages: 262

ISBN-13: 9780716722052

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Provocative, challenging, and fun, The Ideal Problem Solver offers a sound, methodical approach for resolving problems based on the IDEAL (Identify, Define, Explore, Act, Look) model. The authors suggest new strategies for enhancing creativity, improving memory, criticizing ideas and generating alternatives, and communicating more effectively with a wider range of people. Using the results of laboratory research previously available only in a piece-meal fashion or in scientific journals, Bransford and Stein discuss such issues as Teaming new information, overcoming blocks to creativity, and viewing problems from a variety of perspectives.


Machine Scoring of Student Essays

Machine Scoring of Student Essays

Author: Patricia Freitag Ericsson

Publisher:

Published: 2006-03-15

Total Pages: 284

ISBN-13:

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The current trend toward machine-scoring of student work, Ericsson and Haswell argue, has created an emerging issue with implications for higher education across the disciplines, but with particular importance for those in English departments and in administration. The academic community has been silent on the issue—some would say excluded from it—while the commercial entities who develop essay-scoring software have been very active. Machine Scoring of Student Essays is the first volume to seriously consider the educational mechanisms and consequences of this trend, and it offers important discussions from some of the leading scholars in writing assessment. Reading and evaluating student writing is a time-consuming process, yet it is a vital part of both student placement and coursework at post-secondary institutions. In recent years, commercial computer-evaluation programs have been developed to score student essays in both of these contexts. Two-year colleges have been especially drawn to these programs, but four-year institutions are moving to them as well, because of the cost-savings they promise. Unfortunately, to a large extent, the programs have been written, and institutions are installing them, without attention to their instructional validity or adequacy. Since the education software companies are moving so rapidly into what they perceive as a promising new market, a wider discussion of machine-scoring is vital if scholars hope to influence development and/or implementation of the programs being created. What is needed, then, is a critical resource to help teachers and administrators evaluate programs they might be considering, and to more fully envision the instructional consequences of adopting them. And this is the resource that Ericsson and Haswell are providing here.


Urban and Community Forestry in the Northeast

Urban and Community Forestry in the Northeast

Author: John E. Kuser

Publisher: Springer Science & Business Media

Published: 2006-11-14

Total Pages: 505

ISBN-13: 1402042892

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This book is a textbook for Urban/Community Forestry courses and a handbook for Shade Tree Commissions, tree wardens, State and National Forestry Services, and professional societies. It is the most complete text in this field because it addresses both culture and management, and the chapters have been written by experts who are active practitioners. The book provides observations and examples relevant to every urban center in the U.S. and elsewhere.


Reading Law

Reading Law

Author: Antonin Scalia

Publisher: West Publishing Company

Published: 2012

Total Pages: 0

ISBN-13: 9780314275554

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In this groundbreaking book, Scalia and Garner systematically explain all the most important principles of constitutional, statutory, and contractual interpretation in an engaging and informative style with hundreds of illustrations from actual cases. Is a burrito a sandwich? Is a corporation entitled to personal privacy? If you trade a gun for drugs, are you using a gun in a drug transaction? The authors grapple with these and dozens of equally curious questions while explaining the most principled, lucid, and reliable techniques for deriving meaning from authoritative texts. Meanwhile, the book takes up some of the most controversial issues in modern jurisprudence. What, exactly, is textualism? Why is strict construction a bad thing? What is the true doctrine of originalism? And which is more important: the spirit of the law, or the letter? The authors write with a well-argued point of view that is definitive yet nuanced, straightforward yet sophisticated.


The Empathy Exams

The Empathy Exams

Author: Leslie Jamison

Publisher: Graywolf Press

Published: 2014-04-01

Total Pages: 257

ISBN-13: 1555970885

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From personal loss to phantom diseases, The Empathy Exams is a bold and brilliant collection, winner of the Graywolf Press Nonfiction Prize A Publishers Weekly Top Ten Essay Collection of Spring 2014 Beginning with her experience as a medical actor who was paid to act out symptoms for medical students to diagnose, Leslie Jamison's visceral and revealing essays ask essential questions about our basic understanding of others: How should we care about each other? How can we feel another's pain, especially when pain can be assumed, distorted, or performed? Is empathy a tool by which to test or even grade each other? By confronting pain—real and imagined, her own and others'—Jamison uncovers a personal and cultural urgency to feel. She draws from her own experiences of illness and bodily injury to engage in an exploration that extends far beyond her life, spanning wide-ranging territory—from poverty tourism to phantom diseases, street violence to reality television, illness to incarceration—in its search for a kind of sight shaped by humility and grace.